From 19 to 21 January, the Evoplay team took part in ICE Barcelona – one of the most influential events in the global gaming calendar. Bringing together more than 65,000 industry professionals, the exhibition once again proved to be a key meeting point for operators, suppliers, regulators, and technology providers from across the iGaming ecosystem.
Over three packed days, ICE Barcelona offered a mix of business meetings, industry discussions, and hands-on exposure to the trends shaping the market. But aside from that, it was a real hub for networking, warm conversations, and positive vibes. Our team created a space where our guests felt relaxed and comfortable, because this is where great ideas are born.
Diana Larina, Head of Marketing, said:
The scale of the event was truly impressive. We connected with many new partners, caught up with our existing ones, and honestly felt that even more time was needed to speak with everyone. Evoplay was at its best – a strong presence, an interesting stand, great gifts, and a buzzing bar. It’s always a pleasure to raise standards and see it resonate with the industry.
We are especially proud of Frank Cecchini, our Head of Lottery, who delivered a standout solo presentation. In the Innovating Lotteries section of the World Gaming Forum, Frank took the stage for 15 minutes on the topic “Lotteries & iGaming: Competition Or Complementarity?” followed by a live Q&A. This format is reserved for trusted industry experts and accessible only to VIP attendees.
His session explored the evolving relationship between lotteries and iGaming, highlighting how the industry is shifting from pure competition towards potential complementarity. Drawing on global market observations, Frank addressed changing player demographics, differences in motivations between lottery players and iGamers, and the growing relevance of ICE to the lottery sector as digital offerings continue to expand.
Reflecting on the event, Frank noted:
ICE Barcelona was one of the most well-attended ICE events I have ever experienced – and as lotteries expand their online presence, the relevance of this event for our sector is growing rapidly.
The presentation was met with strong engagement and thoughtful questions from the audience, underscoring Evoplay’s growing authority in the lottery space and our commitment to shaping the industry’s future.
Participation in ICE Barcelona 2026 marked another important step in strengthening Evoplay’s global presence. The event confirmed our commitment to building meaningful partnerships, staying close to market trends, and contributing to the industry’s continued development through thoughtful product strategy and collaboration.
We came back home with hearts full of positive emotions, and we’re looking forward to coming back next year!
