From 29 September to 1 October, the Evoplay team was in Lisbon for SBC Summit 2026. Our stadium-inspired stand welcomed visitors for three days of product discoveries, business meetings, and reunions with industry friends. As we had dedicated areas for different parts of our offering, there was plenty to explore – and plenty to discuss.
This year’s presence reflected how much the Evoplay ecosystem has grown. Alongside our games, visitors could discover solutions for different business needs and speak with the people behind them. Diana Larina, CMO at Evoplay, shared:
Evoplay Arena, Lottery, our promotional tools, and more – we showed what we can bring to different business verticals, with each product contributing to a fuller picture of the brand. The positive feedback we received from the industry made that especially rewarding.
One addition helped this edition become particularly significant for our Lottery team. Frank Cecchini, Head of Lottery, noted:
Evoplay sported a magnificent eye-catching stand with, for the first time, a dedicated “Lottery Zone”.
Our Affiliate area also received positive feedback, while a collaboration with One Media, featuring an Oakley eyewear giveaway, drew an enthusiastic response from media buying partners. For the first time, we introduced visitors to Game Changers Club, too: our exclusive VIP community for key partners, adding another way to connect through Evoplay.
Throughout the event, the stand stayed busy. Some guests had their first meetings with us; others were familiar faces we had been looking forward to seeing again. Smooth organisation helped make room for both productive discussions and relaxed conversations. Zhanna Tarakanova, PR Team Lead, said:
Our stand was consistently busy, with longstanding partners and new faces joining us for productive meetings and friendly conversations. Many led to new partnerships!
These exchanges gave our team a valuable opportunity to listen. Alongside presenting our products, we wanted to understand what was working for our partners, where their priorities were changing, and what they needed from us next.
Anton Gyria, Director of Business Operations, explained:
We discussed joint promotional activities, plans for 2027, and opportunities to enter new markets, while gathering candid feedback on our games, the experience of working with Evoplay, and current business needs.
The conversations also addressed the wider conditions shaping those plans. Regulation, operational efficiency, sustainable growth, and the increasing role of AI and technology were recurring topics for Vasilena Mantsiou, CFO. Comparing insights with colleagues from across the industry was an important part of her experience:
It is always valuable to step away from the day-to-day routine, gain fresh perspectives and return with new ideas, connections and renewed energy.
Our team’s expertise also appeared in print, with Diana Larina and Alex Malchenko, Head of Sales, featured in C-lvl Vision by Clast. Diana explored the CMO’s expanding role in business strategy, including how AI, data, and human judgement inform decisions. Alex examined the evolution of player loyalty, sharing how progression, personalised challenges, and longer-term campaigns can build deeper engagement.
The event brought recognition for our work through SBC Awards, too: silver in Crash Game of the Year for Uncrossable Rush and bronze in Innovation in Casino Entertainment.
That combination of direct feedback, future planning, and personal connection made Lisbon a productive trip for our team. We came home with a clearer understanding of partner priorities and specific opportunities to explore together, from joint promotions to new markets.
Thank you to everyone who spent time with us at the SBC Summit. It was a pleasure to welcome you to our stand – and we’re looking forward to continuing the conversations!
