2024 set the stage – 2025 raised the bar. With groundbreaking releases, expanded product lines, and a surge in global partnerships, this year became a showcase of what happens when creativity meets a strategy built around real player needs.
As Diana Larina, Head of Marketing, shared:
This year marked conscious evolution for Evoplay. We didn’t just grow – we refined how we deliver value, guided by a player-first, data-driven approach. Stronger collaboration across affiliates, platforms, and partners allowed us to build complete experiences, reinforcing our belief that the future of gaming lies where creativity, player insight, and ecosystems work as one.
We delivered 45 new Evoplay games and 79 branded titles in slots, instant, and table formats, significantly strengthening our portfolio and its versatility across markets:
Evoplay’s product evolution was driven by clear shifts in player behaviour throughout our portfolio. We expanded fast, interactive formats – including crash and arcade-inspired instant titles – while maintaining strong performance in classic slots. Games featuring the Hold&Win mechanic continued to deliver consistent engagement and remained a core part of our release strategy.
Industry recognition followed performance. Evoplay secured 6 award wins and an impressive 79 shortlists, underscoring the consistency and quality of our work throughout the year.
Data and AI-supported analytics played a growing role in how we designed and refined our products, enabling more precise adaptation to player preferences. At the same time, regulatory requirements in different markets influenced both mechanics and visuals, making localisation a core element of our development process. Collaboration also advanced, with Evoplay delivering Uncrossable Rush – its first co-created game with an affiliate platform, marking a new step in our partnership approach.
Anton Gyria, Director of Business Operations, noted:
We focused on adapting faster – both in how we build games and where we launch them. Data, localisation, and collaboration became key drivers that allowed Evoplay to scale confidently across new regulated markets.
This period also marked an important phase in Evoplay’s global expansion. We strengthened our presence in Brazil, Canada, and Peru, while expanding into state lottery channels in the USA and Azerbaijan, reinforcing our multi-product strategy in regulated environments.
As Ivan Kravchuk, CEO of Evoplay, shared:
It has been a year of ambitious projects and bold decisions that delivered strong results. We expanded into new markets, including Canada, laying a solid foundation for growth across North America, with a key milestone being our entry into the US lottery market. A highlight was our first-ever co-created game, developed in partnership with a player-focused affiliate platform, bringing us closer to players while setting a new benchmark in iGaming.
The lottery became another important growth area for Evoplay. A focus on experimentation and localisation, combined with hands-on market experience, helped us better understand how different audiences engage with lottery-style content. These insights directly shaped the development of new lottery-friendly games, such as Adrenaline Rush: Scratch and Scratch Match, designed to balance engagement, accessibility, and long-term retention while staying aligned with responsible gaming principles. As Frank Cecchini, Head of Lottery, stated:
“It was a year of progress for our lottery business. The experience we gained helped us refine our approach and develop more lottery-friendly games, with a clear focus on engaging new players while remaining within a responsible gaming ethos.”
Evoplay’s offline presence was equally strong. We showcased our vision at major industry events with stands at ICE, SBC, the EL European Lottery Congress, Enada, and key industry gatherings in Malta, and attended around 25 events in total – from leading international conferences to our joint gathering with SlotCatalog in Kyiv.
Over the year, we expanded our promo toolkit with Evoplay Races – a fast-paced, competitive format that turns gameplay into a real-time race. Fully customisable goals and mechanics allow operators to tailor each race, driving engagement through clear competition and leaderboards.
At the same time, the Big Adventures Campaign continued as a long-term engagement driver, running for 9 months with 4 activations per month and combining Tournaments, Prize Drops, and Wheel of Fortune into a cohesive campaign designed to sustain player interest.
Affiliate partnerships also became a key growth focus. Over the year, we expanded collaboration within the affiliate channel and launched Evoplay’s Affiliate Hub, which now brings together more than 500 affiliate partners. The hub serves as a central workspace for affiliates, offering access to game demos, release calendars, promotional materials, and exclusive Evoplay updates, helping partners stay aligned with launches and campaigns.
In parallel, Evoplay partnered with AdKey.App to develop dedicated apps for our games. This enables affiliates to use iOS, Android, and PWA apps to attract players across multiple channels and drive traffic more effectively across GEOs. The launch was supported by media buyer contests and activity bonuses.
Joint creative campaign execution also played an important role. Together with SlotsCalendar, we ran Playful 8 – a standout anniversary activation built around an eight-quest challenge format. Alongside this, we delivered a range of creative campaigns with affiliate partners – from game testing to quiz-based activations – with partners including SlotCatalog, LCB, AskGamblers, further expanding reach and player engagement across affiliate channels.
Compared to 2024, the Evoplay team grew by approximately 11%. Our workforce remains diverse and international, with specialists from around the world contributing to Evoplay’s culture, expertise, and shared vision.
Internal engagement and well-being were supported through initiatives such as Better Together, mental health and psychological support workshops, internal tournaments like Avia Rush and Uncrossable Rush, and charity runs, including participation in the PrivatBank Kyiv Marathon of Invincibility.
Alongside portfolio growth and global expansion, Evoplay delivered strong business results in its core metrics: +25% in GGR, +22% in Bet Sum, and +20% in Rounds. These figures reflect the combined impact of product evolution, promotional tools, and expansion into regulated markets, reinforcing Evoplay’s position as a scalable and performance-driven partner.
Ivan Kravchuk, CEO of Evoplay, summed up:
I am proud of the Evoplay team’s achievements and grateful to our partners for the success we accomplished together. Steady, brave, and passionate – this is what sets Evoplay apart and drives us to level up iGaming.
Here’s how Evoplay progressed this year. With holiday-themed releases like Uncrossable Rush X-Mas, we’re charging into 2026 and opening the way for the next phase of growth.
