Evoplay has announced the Winter edition of Season of Legends, bringing five promotional features and a €1 000 000 prize pool into one ready-to-use package for B2B partners.
Running from December 2026 to February 2027, the campaign covers Christmas, New Year, and Valentine’s Day. Its coordinated calendar is designed to help casino operators maintain player interest throughout the season, including the periods between celebrations.
There are five features in one promotional package. The Winter edition combines Tournament, Wheel of Fortune, Infinity Prize Drops, New Year Prize Drops, and the new Lucky Scratch Card mechanic.
Tournament and Wheel of Fortune provide scheduled activities. Infinity Prize Drops run for 28 consecutive days each month, independently of those phases, keeping reward opportunities available between activations. New Year Prize Drops will run daily from 1 December 2026 to 31 January 2027, extending the festive programme beyond New Year’s Eve. Together, these features offer a mix of competition, recurring rewards, and interactive experiences. Operators can deliver this variety through a single seasonal package, reducing the need to coordinate separate promotional initiatives.
New to the Winter campaign, Lucky Scratch Card introduces a scratch-and-reveal interaction designed to renew player interest during quieter periods. The feature adds another way to participate alongside the campaign’s existing activities. It can be activated through a Balance Increase connection, with no additional setup required.
Taking a coordinated approach to seasonal engagement, the campaign combines promotional features, festive creative, and a three-month calendar to help partners plan beyond individual occasions.
Diana Larina, CMO at Evoplay, said:
The thinking behind Season of Legends is that meaningful engagement comes from giving players reasons to return over time, rather than relying on isolated promotional peaks. We’ve built the Winter campaign on the basis that seasonal content should give operators a consistent way to connect with their audiences across different stages of the player journey. The Winter months bring several major occasions together, making it an opportunity for operators to build momentum across the season. By bringing the campaign’s mechanics, creative and calendar together in one package, we are making it easier for our partners to deliver a joined-up experience and get involved from the very beginning.
Evoplay is encouraging partners to integrate ahead of December to make full use of the promotional calendar.
Contact your Evoplay KAM to discuss participation in Winter Season of Legends.
