Global expansion & the art of commercial growth

In this episode of the Evoplay Podcast, Diana Larina speaks with Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, about people, expertise, and talent growth in the field. Tune in to learn how iGaming marketing works from the inside, including the realities behind successful campaigns, the role of strong team coordination, and the skills needed to […]

In this episode of the Evoplay Podcast, Alex Malchenko speaks with Martin Leet, Head of Casino at Merkur Bets, about the realities of operating in Germany’s highly regulated iGaming market. The conversation explores how the Interstate Treaty reshaped online casino growth, what operators often underestimate when entering the German market, and which regulatory challenges read more

In this episode of Evoplay Podcast, host Alex Malchenko, Head of Sales at Evoplay, sits down with Milica Jovanović, Chief Business Development Officer at Atlaslive, to unpack what new market expansion looks like behind the scenes and why effective localisation in iGaming goes far beyond language and payment methods. The discussion explores how understanding player […]

In this episode, Diana Larina, Head of Marketing at Evoplay, talks with Faruk Aydin, Chief Revenue Officer at Revpanda Group, Managing Director at Ace Alliance, and a marketing leader with 20+ years of experience. They discuss what really changed in marketing — why tools and channels matter less than people, why not every big event […]