iGaming 2026 success: next-gen UX, collabs & leadership with Bar Konson

14 min

5 months ago

9 December 2025

Alex Malchenko

A new season of Evoplay Podcast continues — and today we introduce the second host joining our refreshed lineup. This time, the spotlight turns to Alex Malchenko, Head of Sales at Evoplay, who brings his sharp vision and strong expertise in business development to the series. In his first episode, Alex sits down with Bar Konson, Chief Business Development Officer at NuxGame, for a conversation that looks at iGaming growth through the lens of real operational challenges and strategic expansion.

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Today we explore how modern B2B platforms scale in a rapidly evolving market, what expanding into new jurisdictions truly requires, and why collaboration across providers, platforms, PSPs, and operators is becoming a defining force for long-term growth.

Alex Malchenko

Head of Sales

I help drive Evoplay’s commercial success by leading a high-performing sales team and shaping long-term growth strategies. With nearly a decade in B2B sales, I specialise in scalable sales processes, market analytics, and building partnerships across many different regions. From entering new regulated markets to representing the brand at global industry events and exhibitions, I combine strategic thinking with hands-on leadership to turn opportunities into results.

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