iGaming marketing trends: boost retention & build strong communities

36 min

11 months ago

22 July 2025

Ihor Zarechnyi

In Episode 17 of Evoplay Podcast, Barb Tasci, Co-Founder and CBO of Revpanda, shares his thoughts on what’s really happening in iGaming marketing. With rising player acquisition costs and retention getting tougher, we discuss why it’s time to leave old affiliate models behind and focus on innovation, flexibility, and building strong, engaged communities.

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Ihor Zarechnyi

Chief Commercial Officer

As Evoplay’s Chief Commercial Officer, I lead the company’s global commercial strategy, overseeing sales, key account management, marketing, legal, and compliance teams. My focus is on building scalable systems, aligning cross-functional efforts, and driving sustainable growth across all verticals. In addition to strengthening our core business, I spearhead the launch and scaling of new strategic directions such as lotteries, bingo and aggregation.

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