Inside Germany’s iGaming market 2026 with Martin Leet

19 min
2 days ago
28 April 2026
Alex Malchenko

In this episode of the Evoplay Podcast, Alex Malchenko speaks with Martin Leet, Head of Casino at Merkur Bets, about the realities of operating in Germany’s highly regulated iGaming market.

The conversation explores how the Interstate Treaty reshaped online casino growth, what operators often underestimate when entering the German market, and which regulatory challenges influence product strategy and long-term innovation.

With over 15 years of experience in casino product and operations, Martin shares practical insights into scaling within complex European gambling regulations and adapting to one of the most demanding jurisdictions in the industry.

00:00 00:00
Alex Malchenko
Alex Malchenko
Head of Sales
Head of Sales
I help drive Evoplay’s commercial success by leading a high-performing sales team and shaping long-term growth strategies. With nearly a decade in B2B sales, I specialise in scalable sales processes, market analytics, and building partnerships across many different regions. From entering new regulated markets to representing the brand at global industry events and exhibitions, I combine strategic thinking with hands-on leadership to turn opportunities into results.
Go to Author’s page
Listen podcast on:

You might also like

All podcasts
Poster for: Player-centric growth, localisation & leadership with Milica Jovanović
32 min
4 months ago

Player-centric growth, localisation & leadership with Milica Jovanović

In this episode of Evoplay Podcast, host Alex Malchenko, Head of Sales at Evoplay, sits down with Milica Jovanović, Chief Business Development Officer at Atlaslive, to unpack what new market expansion looks like behind the scenes and why effective localisation in iGaming goes far beyond language and payment methods. The discussion explores how understanding player […]

Poster for: People-first marketing in iGaming with Faruk Aydin
22 min
5 months ago

People-first marketing in iGaming with Faruk Aydin

In this episode, Diana Larina, Head of Marketing at Evoplay, talks with Faruk Aydin, Chief Revenue Officer at Revpanda Group, Managing Director at Ace Alliance, and a marketing leader with 20+ years of experience. They discuss what really changed in marketing — why tools and channels matter less than people, why not every big event […]

Poster for: iGaming 2026 success: next-gen UX, collabs & leadership with Bar Konson
14 min
5 months ago

iGaming 2026 success: next-gen UX, collabs & leadership with Bar Konson

A new season of Evoplay Podcast continues — and today we introduce the second host joining our refreshed lineup. This time, the spotlight turns to Alex Malchenko, Head of Sales at Evoplay, who brings his sharp vision and strong expertise in business development to the series. In his first episode, Alex sits down with Bar […]

Poster for: Building the gold standard of networking events with Yeva Avagyan
24 min
5 months ago

Building the gold standard of networking events with Yeva Avagyan

Evoplay Podcast launches a new format, now featuring several expert hosts who will bring fresh perspectives from across the iGaming industry. In this episode, meet one of our new hosts — Diana Larina, Head of Marketing at Evoplay, who opens the renewed series with a conversation featuring our first guest: Yeva Avagyan, Head of Commercial […]

This website uses cookies to remember users and understand ways to enhance their experience.

The website uses cookies to provide you with all functions of the website, to create statistics to improve the quality of our website, and protect the website from fraud and abuse. Some cookies are essential for the functioning of the website, some cookies are optional and you can manage the use of these cookies here. To find out which specific cookies are used by the website, follow our Cookie Notice.

Manage Cookie Preferences
Required Cookies

These cookies are essential for the functioning of the website and some of them are used to protect the website from cyberattacks, fraud, and abuse. These cookies are always on and cannot be disabled.

Always Active
Saved Successfully.
Save
The website uses cookies to provide you with all functions of the website, to improve the quality of the website and protect it from fraud and abuse. You can always withdraw your consent to the use of cookies via “Cookie Preferences” bar. To find out more, follow Cookie Notice.
Accept Cookie Preferences
cookie-icon