People and expertise in iGaming marketing with Valentina Bagniya

34 min

1 month ago

7 May 2026

Diana Larina

In this episode of the Evoplay Podcast, Diana Larina speaks with Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, about people, expertise, and talent growth in the field.

Tune in to learn how iGaming marketing works from the inside, including the realities behind successful campaigns, the role of strong team coordination, and the skills needed to support brand growth in a competitive industry.

Valentina shares her perspective on developing marketing talent, leading teams through challenges, and turning creative ideas into business results in a global iGaming company.

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Diana Larina

Chief Marketing Officer

My experience spans over 7 years across marketing strategy, growth, and business development. At Evoplay, I lead the brand, performance, creative, and product marketing departments, focusing on strengthening the company’s market position, supporting global expansion, and driving business growth through initiatives. Since 2022, I’ve worked closely with commercial, sales, product, and leadership teams to align marketing with company goals, partner expectations, and player engagement. I believe strong marketing should support the whole business, from visibility and reputation to long-term growth and stronger market presence.

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