People-first marketing in iGaming with Faruk Aydin

22 min

6 months ago

12 December 2025

Diana Larina

In this episode, Diana Larina, Head of Marketing at Evoplay, talks with Faruk Aydin, Chief Revenue Officer at Revpanda Group, Managing Director at Ace Alliance, and a marketing leader with 20+ years of experience. They discuss what really changed in marketing — why tools and channels matter less than people, why not every big event delivers value, and why human-first strategies are quietly winning in iGaming today. Faruk also shares how he looks at leadership, team energy, emerging markets, and why AI will never replace real conversations.

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Diana Larina

Chief Marketing Officer

My experience spans over 7 years across marketing strategy, growth, and business development. At Evoplay, I lead the brand, performance, creative, and product marketing departments, focusing on strengthening the company’s market position, supporting global expansion, and driving business growth through initiatives. Since 2022, I’ve worked closely with commercial, sales, product, and leadership teams to align marketing with company goals, partner expectations, and player engagement. I believe strong marketing should support the whole business, from visibility and reputation to long-term growth and stronger market presence.

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