Player-centric growth, localisation & leadership with Milica Jovanović

32 min
11 months ago
23 December 2025
Alex Malchenko

In this episode of Evoplay Podcast, host Alex Malchenko, Head of Sales at Evoplay, sits down with Milica Jovanović, Chief Business Development Officer at Atlaslive, to unpack what new market expansion looks like behind the scenes and why effective localisation in iGaming goes far beyond language and payment methods.

The discussion explores how understanding player behaviour, adapting to regional differences, and navigating regulatory requirements contribute to player-centric growth. It also highlights the role of leadership, team resilience, and long-term thinking in building sustainable businesses.

Watch till the end for insights on player retention, responsible gaming, and getting the most value out of industry conferences.

00:00 00:00
Alex Malchenko
Alex Malchenko
Head of Sales
Head of Sales
I help drive Evoplay’s commercial success by leading a high-performing sales team and shaping long-term growth strategies. With nearly a decade in B2B sales, I specialise in scalable sales processes, market analytics, and building partnerships across many different regions. From entering new regulated markets to representing the brand at global industry events and exhibitions, I combine strategic thinking with hands-on leadership to turn opportunities into results.
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