Lotteries & iGaming: Competition or Complementarity?

Frank Cecchini, Head of Lottery at Evoplay, and his presentation at the World Gaming Forum: Lotteries & iGaming – competition or complementarity? 

Lotteries may be long-established, but today they are being reimagined. As audiences evolve – particularly with the rise of Gen Z – personalisation, digital-first engagement, and hybrid strategies are becoming essential. At Evoplay, this mindset shapes how we develop products and partnerships, building ecosystems where verticals strengthen one another.

Thank you to everyone who joined the discussion and shared their questions!

Myroslava Mykytyn

Senior Content Manager

Senior Content Manager

With over 7 years of experience as a copywriter and content writer, I have honed my craft across diverse industries, including iGaming and email marketing. My passion lies in crafting engaging, error-free content that resonates with readers. Meticulous by nature, I blend creativity with precision to ensure every piece is polished to perfection and deliver impactful messaging.

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