Partnerships

Boosting Canadian presence through Caesars Entertainment partnership

3 September 2025

We have taken another important step towards expanding Evoplay’s global presence, this time in North America, by partnering with Caesars Entertainment, one of the most recognisable brands in the global gaming and hospitality industry. This collaboration marks a major milestone in our Canadian journey, following our official entry into Ontario’s regulated market earlier this year.

Through this partnership, 20 of our top-performing titles have been integrated into Caesars Palace Online Casino, including those our players have liked the most through the years:

Players in Ontario can also enjoy standout releases such as Inner Fire Bonus Buy, Hot Volcano, Fruit Nova, and Ice Mania – with more local hits on the way.

By teaming up with Caesars, we’re bringing our games to a wider, highly engaged audience in one of North America’s most competitive iGaming markets. This event proves our commitment to working with leading operators and offering the highest quality content possible.

We are proud to continue growing in Canada – much more is yet to come!

Partnerships

Entering Ontario with Rivalry partnership

18 August 2025

As we’ve already gained an AGCO licence in March 2025, now we’re presenting our game content to a leading operator in Ontario – Rivalry. As part of this cooperation, twenty high-performing titles become available to local players for the first time. Among them are: 

With this partnership, we further strengthen our presence in the huge sector, North America. Our high-quality, innovative games will set Rivalry’s offerings apart, and in turn, Evoplay will reach a new audience in this exciting and fast-moving market. We have high expectations for Ontario, so let’s see what’s coming next!

Product

Take your players on a world tour with Evoplay – from Brazil to Europe!

14 August 2025

Offer your players a trip around the world whenever they want with Evoplay!

Start with the vibrant carnival vibes of Brazil, take them to the patriotic charm of the United States, then guide them through romantic Italy, and finish their online tour with a magical winter in snowy Europe.

It’s amazing what players can experience – all thanks to Evoplay games. No more words – let them explore this worldwide iGaming journey now!

Partnerships

Expanding affiliate reach with First Look Games

4 August 2025

Recently, we’ve partnered with First Look Games – a London-based platform that connects iGaming studios with a trusted network of affiliates. Through this hub, affiliates can now gain instant access to high-quality visuals, product sheets, and demo tools of our 200+ games. It includes player favourites such as:

This collaboration ensures faster and easier promotion of our titles across multiple channels. At the same time, it maintains high standards of quality and compliance. From the other perspective, this milestone complements our ongoing initiatives like Evoplay Affiliate Hub. It was specially created to support affiliates with valuable tools and ready-to-use materials.

We’re happy to take another step toward making our content available wherever players are.

Stay tuned for more updates!

events

Discover surprises at Evoplay’s stand at SBC Lisbon!

25 July 2025

It’s one of those rare events where people from every corner of iGaming come together to talk, share, and actually move things forward. We’ll be there with our latest games, fresh ideas, and an open mind, ready to connect with others who love this space as much as we do.

If you’re planning to be there, stop by our stand. Let’s catch up, trade thoughts, and see where the conversation takes us.

See you there!

 

events

Meet Evoplay’s innovation at the European Lottery Congress!

We’re heading to Bern this September for the 12th EL Congress – and we’d love to see you there.

The event brings together lottery experts from all over Europe, and it’s always a great place for real conversations, new ideas, and honest takes on where the industry’s going next. It’s not just about panels or presentations – it’s about meeting the people behind the progress.

If you’re going, come say hi. Let’s talk, share a few ideas, and see what we can build next.

See you in Bern!

events

Evoplay’s heading to NASPL 25 – see you there!

We’re getting ready for the NASPL 25 Conference, taking place on September 8-11 in Niagara Falls, Ontario. It’s one of the key gatherings for lottery professionals across North America – and a great chance to connect, share ideas, and see what’s next for the industry.

This year’s conference is set to deliver a strong lineup of keynote speakers, panel discussions, and a buzzing trade show floor filled with industry leaders and new opportunities.

For Evoplay, it’s about real conversations, groundbreaking ideas, and honest takes on the future of our industry. Planning to be in Niagara Falls this September? Let’s make it happen. We’re always up for a good conversation, fresh ideas, and exploring new ways to move the lottery industry forward – together!

Company Updates

Evoplay’s achievements and team updates in H1 2025

24 July 2025

The first half of 2025 was a successful period for our company. It was marked by impressive growth, new partnerships, and further expansion into key verticals. Let’s have a look at the most important accomplishments of H1 2025. 

All in all, we released 19 new games. A special highlight is Uncrossable Rush – an exclusive product developed together with SlotCatalog. Besides, we continued expanding into new directions, launching our first lottery game in a fresh format – Adrenaline Rush: Scratch – and entering the Peru and Azerbaijan markets to strengthen our presence in the lottery and bingo sectors.

Player engagement kept growing, compared to H1 2024, with:

  • a +47% rise in activity;
  • +27% more rounds played;
  • +21% GGR growth;
  • and a +24% increase in total bets.

Our work didn’t go unnoticed: Evoplay was named Slots Provider of the Year at the AffPapa Awards, while Adrenaline Rush earned the Game Design & Art Direction award at SBC Awards Europe.

On the marketing side, we launched our largest network campaign to date, Big Adventures (€2.5m prize pool), and rolled out Affiliate Hub – a platform dedicated to supporting media and affiliate partners with everything they need to promote our games.

We’ve also seen some important changes in our team. After playing a key role in shaping Evoplay’s commercial strategy since 2021, Chief Commercial Officer Ihor Zarechnyi is stepping down. At the same time, we are proud to announce that Vasilena Gekova has taken on the role of Head of Accounting, while Anton Gyria has become Director of Business Operations, and Olga Pronak is now our Head of KAM.

With plenty of ideas in mind, we’re looking forward to what’s next!

Partnerships

First-time entry into the Azerbaijani market via “Azərlotereya” OJSC

9 July 2025

Evoplay has debuted in the Azerbaijani market via partnering with “Azərlotereya” OJSC – the state-owned lottery operator and a member of the World Lottery Association. Operating under the “Azərlotereya” and “Misli” brands, the company runs lottery and sports betting games across retail and online channels.

This partnership opens the door to bringing our top e-instant win titles to Azerbaijani players and marks a major milestone in expanding Evoplay’s presence in the regulated lottery sector.

Already live on Azərlotereya’s digital platforms are:

Coming soon this month: 

All titles have been localised for the market – including language, currency, and Responsible Gaming adjustments.

We’re proud that “Azərlotereya” has chosen Evoplay to support its mission of generating revenue for good causes.

Partnerships

Evoplay breaks into Peru’s lottery market with Loterías Torito

3 July 2025

An important partnership unveiled! Evoplay has expanded into Peru’s lottery market via Loterías Torito’s tie-up. The deal with this licensed national operator sees five of Evoplay’s top instant games go live, fully localised to meet regulatory and responsible gaming standards. The list of the games is as follows: 

It marks a key milestone in Evoplay’s LatAm growth strategy, aligning with our goal to deliver engaging, mobile-friendly content to regulated markets.

insights

Big Adventures – Evoplay’s most dynamic event yet!

23 June 2025

/The higher the prize pool, the more attractive the tournament becomes for players/

Christian Staedter, esports researcher and founder of Gaming Science

Prize pools have long been a magnet for player attention, but in today’s iGaming landscape, players seek more than just high numbers. They want a journey, a thrill, and a reason to come back. We took this insight and elevated it. Big Adventures isn’t just about rewards – it’s rather about delivering a full-spectrum experience that combines gameplay, excitement, and emotion into one unforgettable event.

Why did we create Big Adventures? 

At Evoplay, we set out to build a campaign that would engage, inspire, and fascinate. The goal is to reach a wider audience, introduce Evoplay’s games to new players, and surprise our loyal fans with something fresh and exciting. We also wanted to reinforce our brand in the eyes of our partners, showing that we’re not keeping up with trends – we’re setting them.

Big Adventures was designed with a simple idea: bring something truly new to iGaming. We surveyed players and partners, gathered their ideas and preferences, and used those insights to shape every aspect of the campaign. While this campaign followed a standard technical flow, it broke creative ground with its layered structure and narrative-driven experience. We imagined it as a unique trip for players – one where every spin could lead to a win and would surely create lasting memories.

Also, we focused on scale and diversity of engagement. Unlike anything else on the market, Big Adventures combines three major mechanics into a single event: Tournament, Prize Drops, and Wheel of Fortune. This “3-in-1” format, paired with cool rewards like iPhones and a dream trip to the Maldives, makes the campaign one-of-a-kind.

“We created Big Adventures to bring something new to iGaming – a campaign that will attract more new people to our product, gather fans of our brand, provide a new unique iGaming experience, and immerse players in the world of exciting adventures. With three core mechanics and unforgettable prizes, it’s our boldest step yet toward building a community around Evoplay products.”

– Diana Larina, Head of Marketing at Evoplay

What’s inside Big Adventures?

Big Adventures is built to keep players engaged (and traffic consistent) over nine months of action. With a €2,500,000 prize pool and four activation phases every month, it combines the industry’s top-performing mechanics in one seamless iGaming campaign.

As for the campaign structure, each month is divided into four activation bursts to keep momentum high and traffic predictable. Activation dates (recurring each month):

  • 1-5
  • 9-13
  • 17-21
  • 25-29

This pulse-based structure creates a clear rhythm that players quickly recognise and return for, and it gives operators consistent engagement spikes to plan around. The monthly format also aligns seamlessly with ongoing promo cycles and reporting.

Tournament

Slogan (for player-facing use): Competitive by nature and design.

Five days of intense competition – players climb the leaderboard to win epic rewards at the finish line! For operators, it means longer sessions, more return visits, and consistent spikes in engagement across each phase.

Prize Drops

Slogan (for player-facing use): Random wins bring a real thrill.

Surprise rewards drop at any moment – no strings attached. With minimum bet requirements starting at just €0.20, Prize Drops offer instant excitement that rewards all types of players and keeps the reels spinning longer. It will give you longer sessions and higher average bet frequency without additional effort.

Wheel of Fortune

Slogan (for player-facing use): Spin to win – let the play begin!

Triggered automatically through base gameplay, Wheel of Fortune gives players a chance to win money. It adds a dynamic level of interaction that increases player engagement and session depth without interrupting the core gameplay.

Why will players love it?

Big Adventures goes beyond in-game bonuses. It gives iGamers the kind of real-world rewards that drive excitement and loyalty.

iPhone giveaways

Every quarter, the most active player across the network receives the latest iPhone Pro Max. No extra steps are needed because participation is automatic. It’s a highly desirable prize that keeps players engaged and coming back across each three-month cycle.

Giveaway Periods

Giveaway Coverage Months Activation Dates
G1 June, July, August 1-5, 9-13, 17-21, 25-29 (each month)
G2 September, October, November 1-5, 9-13, 17-21, 25-29 (each month)
G3 December, January, 

February

1-5, 9-13, 17-21, 25-29 (each month)

1-5, 8-12, 15-19, 22-26

At the end of each 3-month period, total points are counted. The top-scoring player is awarded the prize. All costs are fully covered by Evoplay.

 

Grand Prize: a trip to the Maldives

At the end of the campaign, the top 100 players enter a live-streamed prize draw. One of them wins a luxury trip for two to the Maldives. Flights, hotel, and full experience – all covered by Evoplay. It’s a once-in-a-lifetime reward that players won’t forget.

These prizes aren’t just attractive. They create emotional impact, long-term motivation, and strong retention around your platform.

Big Adventures – built to perform

This campaign is designed with one thing in mind – performance. Big Adventures gives operators a powerful engagement tool that drives traffic, extends session time, and delivers measurable results.

What it will bring to your platform:

  • Mass participation – thanks to the low entry point (€0.20 min bet), it is accessible for a wide player base.
  • High retention – weekly activations, rotating mechanics, and real-world prizes keep players coming back.
  • Predictable traffic spikes – four event bursts per month create repeatable, structured engagement patterns.
  • Full transparency – leaderboard and engagement APIs provide real-time tracking and performance insights.
  • Plug-and-play simplicity – no integration required; campaign mechanics run across Evoplay’s participating games by default.
  • Marketing support – get promo kits, monthly updates, localised assets, and a dedicated account manager to help you launch and grow the campaign easily.

Big Adventures is a performance-driven campaign that transforms gameplay into traffic, builds retention, and converts engagement into revenue.

Big Adventures

Ready to jump in?

The €2,500,000 Big Adventure is live.

We’ve got the games, the tools, and the rewards – all you need to do is activate.

Let’s turn engagement into performance! Join the campaign now!

 

Interested in top-performing games from Evoplay?
Contact us today to get a special offer!

Get in touch

news

Tech-driven partnership between Evoplay and inplaySoft

27 May 2025

We’re excited to announce a new strategic partnership with inplaySoft – a leading platform provider in iGaming. This alliance brings a selection of Evoplay’s top-performing titles to inplaySoft’s portfolio. As a result, it will boost our presence in the Brazilian market, and this way, we will be able to deliver even more value to local operators.

The collaboration is all about improving the operator experience with innovative mechanics and immersive gameplay. It perfectly reflects Evoplay’s commitment to next-gen, player-focused iGaming.

We aim to achieve impressive results together and bring unforgettable entertainment to players across the region.

Industry Firsts

Evoplay Game Changers Club: exclusive yacht party in Malta 2025

19 May 2025

We brought Game Changers Club to Malta, hosting an exclusive yacht party during one of the biggest iGaming events of the year. Evoplay gathered top industry leaders, partners, and visionaries to celebrate innovation, growth, and unforgettable moments on the open sea. Stunning views, powerful networking, and the true spirit of what it means to be Game Changer in the iGaming industry.

 

 

insights

Instant games reshape iGaming – here’s why

15 May 2025

The market of instant games is now experiencing remarkable growth. One of the main reasons is the increasing demand for accessible and engaging iGaming content. Such games, characterised by their quick play sessions and minimal setup, have already captivated a broad audience, which has led to significant market expansion. The global instant games market is set to more than double in size over the next few years – growing from around $3.10 billion in 2025 to about $7.58 billion by 2032, with an average yearly growth of 13.6%. 

Olha Pronak, Head of KAM at Evoplay, has shared her thoughts about why certain players choose instants: 

“Instant games often attract players from countries without a strong tradition of land-based casinos – places where people didn’t grow up around slot machines, blackjack tables, or roulette wheels. These players may be more drawn to fast, casual formats and are often familiar with online betting, especially sports betting. Because of that, many fans of sports betting naturally gravitate toward instant games.”

Why instant casino games are a popular pick in today’s market

There are other reasons that should be taken into account why instant games have become player-favourites today:

1. Everyone’s got a smartphone

Instant games, like any other casino top games, are optimised for all devices. With more people using smartphones than ever before, it’s super easy to jump into a quick game anytime, anywhere. For example, they can play instantly a round or two of Adrenaline Rush to make time pass faster while waiting in the queue.

2. Quick fun, no fuss

Such games are perfect for casual players who want something fun and fast – no long tutorials or complicated rules. A great example is Tap Craze – a hype game that people know how to play without even reading the rules. 

3. A sense of control

One more reason some players enjoy instant casino games is because their choices can directly impact the outcome. Olha Pronak also supports this point of view with her insights:  

“Unlike traditional casino games that rely purely on chance, instant games often involve interactive elements like choosing where to shoot in a penalty game or deciding when to cash out in a crash game. This added layer of involvement appeals to players who enjoy being more active participants in their gameplay, as well as those who appreciate the feeling of control over their iGaming experience.” 

Another good example is Hercules Sports Legends, where players should carefully adjust each blow by hitting at the right moment.

4. Attractive bonuses and promos

Casinos often offer free spins, no-deposit bonuses, or cashback deals specifically for instant win games, giving players more reasons to jump in. Some instant games, like Big Catch Game, even feature bonus mechanics such as a Wheel of Fortune, where players can spin for extra prizes, adding excitement and boosting engagement.

What stands behind Evoplay’s instant gems

Riding this wave, Evoplay has launched three exciting new titles that show just how fun and innovative instant games can be.

Penalty Shoot-out: Super Cup

One of these standout releases is Penalty Shoot-out: Super Cup – a game that brings the thrill of football to the fingertips of every player. In this game, iGamers select their national team and face off in intense penalty shoot-outs, making real-time decisions on shot direction to beat the goalkeeper. With short, action-packed rounds and sleek visuals, it delivers instant excitement and is especially appealing to sports fans. The game’s fast pace and high level of interactivity make it a perfect fit for casual players looking for quick, rewarding gameplay sessions.

The timing of its release was no coincidence. As Ivan Kravchuk, CEO of Evoplay, explains:

“It’s important to pay attention to what’s going on in the world (beyond iGaming) and use that as inspiration when creating games. When there’s a strong public event, like the FIFA World Cup, and you release a well-themed game around it – there’s a good chance it could ride that wave and become the next big hit.”

Penalty Shoot-out: Super Cup perfectly captures that approach, combining the global passion for football with the fast mechanics of instant games.

Hot Slice

For something totally different, Hot Slice serves as one of the popular fruit casino games where players should slice through a cascade of juicy fruits – grapes, lemons, oranges, watermelons, cherries, and plums – alongside special casino symbols, all packed with surprises. It’s dynamic, playful, and incredibly easy to grasp, which is exactly what makes it shine.

The key to this tap game wasn’t adding more features but carefully choosing what to keep. As we developed the game, we focused on balance. It’s fast and engaging but never chaotic. Every element feels sharp, purposeful, and intuitive. This design mindset reflects a principle we often return to: don’t optimise what you can cut. Sometimes, the best version of a game comes not from tweaking what’s there but from removing what’s not essential.

As Ivan Kravchuk puts it:

“It’s all about balance. The game is dynamic, but everything is clear and well-structured – that’s what keeps players coming back.”

In Hot Slice, less really is more, and that’s what makes the experience stick.

Avia Rush

Evoplay’s take on the popular crash game genre, Avia Rush, puts players in control of a plane flying through a colourful sky while their multiplier keeps climbing. The goal is to cash out before the plane disappears. It’s a game of nerves, timing, and just a bit of luck. With a sleek interface and engaging animations, it offers the kind of high-adrenaline experience that crash game fans love. 

We’ve always believed that at the heart of every successful game is a deep understanding of the player. Our ultimate focus is – and always will be – the players themselves. Avia Rush was born from that very mindset. It reflects our current efforts to build games that truly resonate with our audience.

That’s why, before the official release, we launched a testing campaign for Avia Rush in collaboration with crashgambler.io! During this early access phase, players had the chance to try out the game, share their feedback, and compete for a share of our exciting prize pool, with 20 lucky participants getting rewards.

Diana Larina, Head of Marketing at Evoplay, shares the results of this campaign:

“Our goal was to get closer to the players and understand how they actually interact with the game before launch. The feedback we received was not only encouraging but also incredibly insightful – from small UX suggestions to ideas that could shape entire new game concepts.”

Some reactions from players were short and sweet:

“I like the classic theme of the game and the pure old crash game vibes with a chill music”

“No losses!! Almost every bet is more than 2x and algorithm is very much good”

“I really liked the design along with the animations. On top of that I found myself actually hitting some good wins unlike some of the other crash games”

But they meant a lot to us. They confirmed we were on the right track.

At the same time, several suggestions pushed us to look deeper into ways we could diversify the experience. These insights led to improvements in Avia Rush itself and sparked ideas for reskin versions and localised games tailored to different regions.

What’s next for instant games?

Beyond current success, instant games are evolving in smart and strategic directions. One major shift is the growing interest from operators looking for versatile, low-maintenance content. Instant games are easy casino games, fast to integrate, and ideal for testing new themes or mechanics without the complexity of traditional slots.

Another emerging trend is the use of real-time marketing hooks. Studios are increasingly syncing game releases with cultural moments such as sports events, seasonal holidays, and viral trends, creating more impactful launches. This approach boosts engagement and helps operators keep their offerings fresh without major development overhead.

From a development standpoint, there’s a clear move toward feature minimalism and UX polish. The best-performing instant casino games focus on clarity and flow, trimming down complexity while delivering a clean, responsive experience that performs well across all devices and markets.

As regulation continues to expand globally, compliance readiness is also becoming essential. Transparent payout logic, adjustable RTP settings, and certified fairness help studios future-proof their instant portfolios and scale more easily into regulated territories.

At the end of the day, the success of an instant game isn’t just about mechanics or visuals – it’s about connection. What makes a player come back? What makes a game feel memorable, even in a crowded space?

As Olha Pronak insightfully stated:

“What does it take for an instant game to become successful – features or themes? Probably the same as for any game:

  • The gameplay should be simple and intuitive.
  • The theme should be relevant to the audience.
  • And the game should spark an emotion – something that hooks the player and makes them want to come back.”

This philosophy runs through every instant win game we have. When a game strikes the right balance between simplicity, relevance, and emotional impact, that’s when it truly clicks with players. And that’s what great instant game design is all about.

 

Interested in top-performing games from Evoplay?
Contact us today to get a special offer!

Get in touch

Company Updates

Evoplay: welcome to the future of casino games

1 May 2025

We don’t recycle ideas — we create originals. From genre-bending slots to ultra-fast instant games, our products are built to stand out, not fit in. Over 250 titles. Multiple award wins. One clear goal — to challenge the ordinary. Mobile-first by design. Powered by custom tech. Recognised globally. Played in 80+ countries. We’re not here to play it safe. We’re here to change the game. This is Evoplay.

Partnerships

Partnering with Hrvatska Lutrija for shared growth

30 April 2025

We have great news! Evoplay teams up with Hrvatska Lutrija – Croatia’s national lottery operator, offering various gaming products, from lotteries to sports betting and casino content. It’s a big step in our European growth and helps us build a strong presence in regulated markets.

Now, we’re bringing 12 of our top-performing titles to Cro Casino – Hrvatska Lutrija’s online brand. It includes the standout title Penalty Shoot-out, loved by players all over the world for its theme and easy-to-play format. In addition to it, Evoplay plans to offer the Croatian audience even more exciting game launches in the upcoming months. Evoplay’s titles are now available through Intralot SA’s Lotos X Omni platform, which links to the Bragg Hub aggregation platform.

Working with a trusted and well-known operator shows we’re committed to bringing certified, high-quality games to players in regulated markets. Stay tuned as we continue growing in Europe and beyond!

Product

Penalty Shoot-out: Street – instant football action for everyone

17 April 2025

In Penalty Shoot-out: Street players find themselves on the lively streets of Brazil aiming to score past a determined goalkeeper. With every successful shot, the multiplier gets bigger, but the goalkeeper always tries his best to make a save. The game combines dynamic action with high winning potential, making it a perfect choice for players seeking thrills and rewarding gameplay. No wonder it has become a hit among so many iGaming fans around the world!

Product

Tap Craze – fast-paced game with jackpot thrills

With a trendy tap mechanic and the irresistible charm of Capybara Joe, this game guarantees so much fun. Minor, Major, and Grand Jackpots are waiting to add even more excitement. The Dynamic Happiness Scale keeps players engaged – Joe needs to stay happy to unlock access to more rewards. Fast-paced and full of pleasant surprises, this game aims to bring something fresh and thrilling to the iGaming world!

Product

Bull’s Club – exclusive slot for high-stakes thrills

Invite your players to Bull’s Club, where every spin is steeped in success and sophistication.   

The strength and tenacity of the aristocracy of high stakes are represented here in a place where the aims are set mighty high and big wins are achieved. The elite venue features the Golden Bull Wild symbol, paving the way to big wins.

Product

Young Wolf Song – mesmerising slot game with wild rewards

The Young Wolf Song connects all of the forest’s magic to the gamer’s imagination through an attraction that can only be explained by its mesmerising and irresistible, captivating feel. Here players follow the call of the wild, where mystical creatures and thrilling wins await them – a slot designed for engagement with big-win potential, basically a great addition to any portfolio.

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