Reading Canada’s gaming market up close in Toronto

Toronto, Canada
19 May, 2026

From 19 to 21 May, SBC Summit Canada took place in Toronto. The event brought together industry leaders to discuss one of the most interesting gaming markets in North America. And Evoplay is proud to be a part of that!

Why was it so crucial? Canada is not a market you can understand from a distance. Each province has its own pace, priorities, and regulatory approach, which makes local knowledge especially important. That was one of the strongest impressions from the summit: growth is there, but it requires careful listening, the right partnerships, and a clear understanding of what each part of the market needs.

The Evoplay team joined conversations around regulation, player preferences, and the role suppliers can play as the market continues to develop. Ashley McCulloch, Vice President, North America at Evoplay, shared:

SBC Summit Canada was a great reminder that this market is full of opportunity, but it also demands a thoughtful approach. We are excited to expand our presence in Ontario and other Canadian provinces with new partners and more amazing content.

As Canada’s regulated gaming sector continues to grow, operators are seeking content that supports engagement, meets local requirements, and adds something fresh to their portfolios.

For our team, SBC Summit Canada was a closer look at a market with real long-term potential!

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