The end of the year has brought new nominations to Evoplay, proving we are moving in the right direction. Our game, The Greatest Catch Bonus Buy, has been nominated for Product Launch of the Year at the prestigious Global Gaming Awards EMEA 2024. This underscores Evoplay’s efforts to bring fresh gaming experiences to players worldwide.

We have also been shortlisted in three categories at SlotsWise Gaming Awards 2023/24. Our titles, Cursed Can and The Greatest Catch Bonus Buy, have gained recognition with Most Electric Slot 2023 and Most Popular Slot 2023 nominations, respectively. Besides, Evoplay is on the shortlist for Innovator 2023, which is a testament to our dedication to pushing boundaries in the industry.

We thank everyone who has made these achievements possible, from Evoplay’s talented team to our dedicated partners. Anticipating the final results, we will keep working on our products. Exciting innovations are on the horizon – stay tuned for big reveals!

As the year draws to a close, we’d like to send our warmest wishes for a joyful holiday season.

We appreciate each and every one of you, whether you’re a valued partner, a fan of our games, or simply a friend. Thank you for being with us this year, and here’s to more great things in the coming one!

Merry Christmas and Happy New Year! 

Everyone has a story. But not everyone has the knack for sharing it effectively. The same is true with online casino games – each one could potentially harbour a unique tale. And it’s up to a game producer to create more than just a bunch of rules. By building a fictional world and tapping into the art of storytelling, you’re basically pulling the strings on how players act and react within the game.

Read between the lines to understand the storytelling value

Recent industry studies indicate that games featuring well-defined storylines boast an average of 30% higher player retention rates. These statistics underscore the undeniable link between narrative engagement and player commitment, positioning storytelling as a key driver of a gaming product’s success.

Storytelling is the game’s ability to keep players’ interest hooked. A captivating story contributes to a sense of attachment, prompting players to return for the next mission or challenge. Consequently, high retention rates become a testament to its capacity to build a loyal player base.

Moreover, the impact extends to user acquisition metrics. Just as an enticing story attracts new readers, a game with a strong narrative appeal draws in fresh players. 

A well-told tale becomes the marketing force that propels the game into the spotlight, ultimately reflecting in growth metrics related to acquiring a broader audience.

Psychology has an explanation for this

Neuroscientific research suggests that storytelling activates multiple brain areas, including those associated with sensory experiences, emotions, and motor control. 

To make a long story short, at the heart of compelling narratives lies the ability to forge emotional connections with players.

This is how and with what storytelling enhances the emotional bond between a player and a game.

• Connecting with characters

Games often feature protagonists that players can emotionally connect with. When players form a bond with these characters, their experiences take on a personal touch. 

• Player influence and choices

When players sense that their decisions carry weight and consequences, it adds a layer of emotional involvement. The impact is even more profound when these choices directly affect the characters’ fates or the overarching storyline.

• Dynamic storytelling

Dynamic storytelling is where the narrative adapts to the player’s actions. Player engagement boosts as the story responds to their choices and actions. 

• Visual expression

Visual elements, such as character animations, facial expressions, and environmental design, play a crucial role in conveying emotions. 

• Pacing and tension

Effective pacing in storytelling builds tension and emotional impact. Games skillfully blend slower, reflective moments with fast-paced action sequences to modulate the player’s emotional experience. Well-timed revelations and plot twists contribute to emotional highs and lows.

• Universal narratives

Games that explore universal themes, like love, friendship, and overcoming adversity, resonate strongly with players. When a narrative touches on themes that they can relate to personally, it elicits a more profound emotional response.

Guide to crafting cohesive narratives in games

The structure of game stories may vary, but they all lean on these basic pillars:

• Introduction of the main characters and the setting.
• Inciting incident, something disrupting the normal routine happens, setting the story in motion.
• Call to adventure – the characters are presented with a challenge or an opportunity that requires them to embark on a journey.
• Confrontation-rising action: the main characters face a series of challenges.
• Midpoint – a significant event or revelation that changes the course of the story.
• Crisis – the characters confront their biggest obstacle or conflict.
• Climax, when characters face the ultimate challenge, and the story reaches its most intense point.
• Falling action.
• Resolution – the story ends with the characters experiencing transformation or change.

Telling tales in casino games illustrated

You can weave a storyline into any casino product, but instant games provide an ideal framework for crafting engaging narratives. Unlike traditional slot setups with fixed reels and rows, the instant game format offers greater flexibility.

Let’s look at a few examples. First, Penalty Shoot-out: Street, a football-themed instant game. It incorporates important storytelling elements, playing on the global love for football. What’s neat is the setting – it gives off this awesome ‘success story’ vibe, sparking a sense of self-belief and ambition. Players find themselves on a street football pitch, where soccer enthusiasts train, dreaming of lucrative contracts. This storyline engages players by making them feel part of a journey towards their own goals.

Another compelling example is Mary’s Mining Mania, a crash game that unfolds the narrative of Mary, a young and adventurous gold hunter who has inherited her grandpa’s mine. Her old man was a pro at finding gold and dedicated his whole life to it. In a nod to him, Mary decides to keep the family legacy alive, taking on the challenge of exploring the mine. The story hits on classic themes like family values, a bit of an ‘evergreen’ gambling theme – the treasure hunt, and the whole journey of overcoming challenges to reach a goal. The game’s captivating storytelling catapulted it into Evoplay’s top 3 instant games, measured by the GGR metric.

As the festive season kicks into high gear, we came up with the idea of Christmas Crash. In this instant crash game, we explore the enchanting tale of holiday magic, where Santa Claus and his team of reindeer joyfully deliver gifts to well-behaved individuals. However, even in the best stories, challenges arise –   Santa’s sleigh might face obstacles like a broken exhaust stack, colliding with birds, or even getting hit by fireworks. The emotional connection is strengthened by the players’ own memories and experiences of the holiday season, making the game a meaningful and resonant part of their festive celebrations.

In iGaming, a compelling storyline can get a serious boost from the technical side. The right tech approach empowers developers to craft an entertainment product where mechanics and features seamlessly complement the narrative. What’s even more exciting is how it ramps up the interactivity of the gaming experience. It’s the player who is the one pulling the strings, the player triggers features that lead to specific outcomes.

It’s all about giving players a direct response to their actions, making the gaming process more immersive and dynamic.

Just to paint a quick picture of the story-mechanics bond, let’s get back to Penalty Shoot-out: Street. You can pick where on the net you want to send the ball, aiming for that perfect shot to score a goal. If you nail it, your character might land a seven-figure contract from a football agent and join the ranks of soccer celebs on a team. The ball-pointing mechanics provide players with a sense of control over the character’s destiny, enhancing the overall story development.

From another angle, the game’s plot becomes a natural tutor for players, showcasing through its storyline the instinctive ways to grasp the mechanics to navigate within the game.

So, how to create that winning story for a casino game?

Have you ever wondered why filmmakers are so obsessed with translating narratives of games onto the cinematic canvas? It’s pretty straightforward – some games’ high-quality storytelling has players already emotionally invested in the characters and storyline. So, it’s a pre-established fan base tuned to a familiar behaviour – immersion in this story. A gold mine for moviemakers, straight-up turning into dollars. One of the recent examples is The Last of Us, a post-apocalyptic TV series born from the renowned video game franchise. 

Good storytelling in casino games that draws crowds of fans includes:

• engaging plot;
• memorable characters;
• world-building;
• immersive mechanics & features;
• player agency;
• pacing;
• emotional resonance;
• visual and audio elements;
• themes and symbolism.

According to a survey by Content Marketing Institute, 92% of marketers view storytelling as a valuable business asset. Stories always matter because a good story is a powerful tool that can turn a gaming product into a distinct world which players want to explore. 

This is where storytelling transforms into storyselling.

Tetiana Shumakova

Game Producer

Game Producer

I am a gamer-turned-game-changer with 8 years of game development experience. Starting with farm games for social media platforms at other projects, I spent 5 years at Evoplay, crafting over 50 titles. My mission is to turbocharge the industry with gamification and bring dynamic excitement to every product. From a game designer to a game producer, my journey is all about making gaming interesting and interactive.

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Venturing into new markets is like entering a high-stakes game – every move counts. One of the best things about navigating uncharted territories involves building a unique expertise that sets you apart in a rapidly evolving iGaming landscape. If you’re a smart brand, you possess a distinctive approach that not only preserves your authenticity but also delivers precisely what the market demands.

Identifying markets for expansion

Discovering new markets for expansion feels like navigating a complex maze – it takes a blend of research and a street-smart understanding of market dynamics to find that sweet spot.

One key aspect is the assessment of internet penetration and technological infrastructure. Regions experiencing a surge in internet connectivity and smartphone accessibility become fertile ground for online gaming expansion, especially among demographics characterised by a tech-savvy, youthful population. Economic stability and growth are integral factors; a flourishing economy often translates to increased disposable income and a growing demand for entertainment. Equally crucial are cultural attitudes toward gambling, influencing the acceptance and popularity of iGaming.

Peeling back the layers of the competitive landscape is vital. The scarcity of established operators coupled with rising demand for online gaming signals a market on the brink of emergence. The arrival of heavyweight iGaming contenders or team-ups with local powerhouses also serves as a noteworthy indicator. 

Spotting other iGaming providers with similar content is a positive sign for an iGaming provider to step into the market. For example, for us, it underscores that Evoplay’s innovative products have substantial potential and value to contribute to this space. 

Tailoring approaches to address diverse markets effectively

At its core, any business is fundamentally about people and the culture they bring to the table. You don’t forge connections with a business entity; rather, it’s about building relationships with individuals. Sales kick off with genuine connections, and that’s precisely where we should shift from the traditional B2B approach to a more human-centric H2H model – human to human.

This shift reflects a crucial psychological dimension in personal relationships. Each representative from various cultures comes with a unique background and values. Understanding and sharing these interests is not just about conducting business discussions; it’s about delving into each other’s passions, hobbies, and cultural nuances. It’s this shared understanding that transcends mere transactions and fosters a deeper connection.

Take Italy, for instance, where placing emphasis on personal connections is not just a choice but a necessità. When venturing into the Italian market with the goal of cultivating enduring partnerships with local operators, the focus should lean more towards establishing a tangible presence rather than relying solely on virtual meetings through Google Meets or Skype. In-person communication provides a unique opportunity for both parties to delve deeper into each other’s cultures, a crucial element for successful business engagements.

Furthermore, immersing oneself in the country’s culture goes beyond mere business strategy. It serves as a key to understanding the Italian audience on a profound level, unravelling insights into their preferences and interests, especially in the realm of entertainment content. 

Driven by this approach, the Evoplay sales team could establish partnerships with top iGaming brands in Italy that made it present on 40% of all online gambling platforms.

At its essence, harbouring a pure interest stands as the foundational value; this innate curiosity not only draws you closer to your partners but also forms a bridge to the country where your presence is intended.

The competitive edge of market-focused products

Consider the success story of Penalty Shoot-out: Street, a football-themed instant game that swiftly captured the hearts of Latin Americans. The strategic development of this game wasn’t a shot in the dark; it was grounded in our acute awareness of Latin Americans’ fervent passion for football.

To fortify Evoplay’s standing in the LatAm market, we elevated our previous metrics goal scorer, Penalty Shoot-out, by enriching it with more dynamic gameplay. We added a Brazil setting, threw in a street football vibe, and cranked up the excitement by letting players choose a spot on the net to send that ball flying. 

The outcome speaks volumes – Penalty Shoot-out: Street in LatAm now contributes significantly, accounting for 60% of Bet Sum, 55% of GGR, 53% of Rounds, and 70% of Users within the overall traffic across all regions. This success underscores the effectiveness of our strategic approach and the resonance of our tailored offerings with the Latin American gaming audience.

This serves as a perfect illustration of adapting a product to meet the specific preferences of a targeted region, delivering precisely what its audience desires. Leveraging the rich cultural heritage and profound interest of Latin Americans in football, we’ve successfully channelled this audience into the iGaming domain, offering them the thrill of betting without being confined to sports events schedules.

So, what do we need to win over new markets?

Embarking on a new market venture is akin to diving into Evoplay’s game, resembling the challenges faced by Star Guardians, for example. Choosing your hero is like adopting a personalised professional approach to business development, armed with a specific toolset. Each new market, much like a new room in the game, demands overcoming challenges to secure victory. Progressing from room to room mirrors the journey from market to market. Activating a booster is akin to gaining valuable insights about the market, and venturing into the Bonus game represents entering a highly lucrative market. Here, you compete with formidable opponents, showcasing your brand as the ultimate innovator and absolute conqueror.

Crafting a robust “market expansion playbook” for the iGaming industry involves prioritising key strategies:

• Deep market understanding

Gaining insights into the nuances of the market, including an understanding of players, competitors, and effective development strategies – a goldmine of market intelligence crucial for navigating this space. Explore not just the ‘where’ but also the ‘why’ behind decisions.

• Technical flexibility

Ensuring that technical strategies are adaptable to meet prevailing market standards. Take a hands-on approach by observing the functionality of content and releasing tailored games that seamlessly integrate with the specific region’s technical demands.

• Personal presence and H2H connections

Establishing a personal presence as the embodiment of the company within the market. Cultivate Human-to-Human connections to build trust and solidify long-term relationships. Local partnerships offer a unique lens into the market, providing valuable insights that go beyond the surface.

If you think about brand identity, think twice

Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.” 

Brand identity is like the personality of your business – it’s the unique set of traits that make it stand out in the crowd. It’s not just about a fancy logo or catchy tagline; it’s the overall vibe and impression your brand leaves on people. 

The inconvenient truth is that you can adjust your product, but you shouldn’t alter your brand.

Maintaining your authenticity while dipping a toe in uncharted waters is what really helps a company make a mark. Of course, you may adapt a product, align it with the market and its requirements, but never go off the road of your brand’s values and mission, ensuring that the reputation you’ve built isn’t left at the door when you step into a fresh arena.

Your vibe attracts your tribe

Whether it’s a business partner or a colleague joining your team, your vibe attracts your tribe. At Evoplay, to identify potential allies in the market and ensure these partnerships contribute to the overall success of the entry strategy, we thoroughly choose those with whom we cooperate. From the simplest factor of selecting the largest and most proficient operators to finding partners with whom we share a strategic vision aligned with potential and priorities.

The same formula holds true for Evoplay’s business development team. A thriving sales team embodies empathy, adaptability, and a non-traditional approach. Individuals who think outside the box and innovate, coupled with the ability to translate strategy into effective tactics, are the driving force behind business growth. 

This perfectly describes the sales team at Evoplay, renowned as a trailblazer and trendsetter in the iGaming industry. It’s a symbiotic relationship where creative minds generate innovative solutions for the company, and its pioneer breakthroughs inspire the team to forge ahead on this path. The brand’s product becomes a source of inspiration. 

When a salesperson receives abundant positive feedback from both partners and players and witnesses the uniqueness of their selling proposition, it serves as unparalleled motivation. This highlights the undeniable synergy where a brand with inherent value and a high-quality product naturally attracts similar energy in the form of inspired employees.

Nothing motivates people more than witnessing how they contribute to positive changes within a company and observing the ripple effect it has on the entire industry.

Be strategic, play it smart and never lose sight of what your brand stands for. Every move you make, make it count, make it a winner. It’s all about planting your #brandcore flag in every new spot you explore. You’re not just expanding; you’re making your brand a local legend wherever you go.

Ihor Zarechnyi

Chief Business Development Officer

Chief Business Development Officer

After almost a decade of devoted work in sales, I took the position of the Chief Business Development Officer at Evoplay. At the moment, my focus is on advancing areas critical to our growth, including sales strategy, key account management, compliance oversight, and legal affairs. I actively expand Evoplay's partnerships and explore new business opportunities through participation in public events.

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Evoplay has proudly secured spots on two prestigious shortlists at the International Gaming Awards 2024. Our game Penalty Shoot-out: Street has earned a well-deserved nomination for Game of the Year, showcasing the dedication and creativity poured into its development and the impressive results it delivers. Additionally, we are honoured to be nominated for Multi-Channel Provider of the Year, a testament to our versatility in providing top-tier gaming content across various platforms. 

We sincerely thank our supportive community, partners, and the entire Evoplay team, whose contributions have made this achievement possible. 

As we await the final results, we’re also hard at work on some exciting new products that aim to shake up the iGaming industry. Stay tuned for more groundbreaking innovations from Evoplay!

As the winter winds usher in a season of merriment and joy, iGamers can unwrap a virtual wonderland of excitement with December’s enchanting lineup of game releases from Evoplay!

The Belt of Champion & The Belt of Champion Bonus Buy

Release Date: December 5 & December 26

MMA has transcended its origins as a niche sport to become a cultural phenomenon, captivating fans worldwide with its unique blend of athleticism, strategy, and raw intensity. Its meteoric rise can be attributed to its charismatic athletes who transcend the sport, becoming household names and inspiring a new generation of fans. 

Captivated by the intensity and allure of this dynamic sport, we’ve crafted a slot game that embodies the same energy – The Belt of Champion. 

It’s a showdown in the ring! We’ve got a five-character face-off: two eager contenders, their wise mentors-turned-coaches, and the reigning champ who’s been holding court for ages.

The young guns are duking it out, hungry for a shot at the champ’s throne. The stakes are sky-high, not just because of the title but because these contenders are coached by former arch-enemies. Those seasoned pros can’t seem to let go of their age-old grudge, and they’re living vicariously through their proteges in this showdown. The mechanic with random Wild symbols and The Hit It Bonus game add more passion to this octagon allowing players to feel this sweet taste of triumph. 

The Belt of Champion Bonus Buy introduces an exhilarating additional dimension to players’ gaming sessions. Offering them the option to acquire and immediately activate 10 Free Spins, accompanied by a unique number of Random Wild symbols, the Bonus Buy feature elevates the gameplay and engagement. 

Battle Roosters

Release Date: December 14

Explosive birds ruffle some feathers to make it hot to each other in our upcoming slot – Battle Roosters! 

Feisty roosters gather in the 3-reel arena to assert dominance. Swift and aggressive, they refuse to let the dust settle, showcasing captivating features, including the thrilling Fight Spins.

Prior to kicking off the Fight Spins, a random Hero symbol gets picked out of the 7 regular symbols. This Hero steps into the ring to battle for the player. With each round, the Hero symbol takes on a fresh opponent, one of the other regular symbols. The feature keeps going as long as the Hero keeps winning those showdowns.

Who emerges victorious in this legendary battle? Will it be Douglas Bully, Eggy Chan, Roy Cocky, or perhaps Mr. Roosterson? Only Lady Luck knows for sure!

It’s a game where the clash of feathers meets the thrill of the spin!

Christmas Crash

Release Date: December 21

It’s the most wonderful time of the year, especially because Santa is delivering gifts to all those who have behaved well. We took this as a plot for our instant socket game – Christmas Crash.

In the midst of a winter wonderland, bathed in the gentle radiance of a crescent moon, Santa sets off on a whimsical adventure to bestow joy upon a town. Guiding his sleigh with a touch of magic, he gracefully glides through the star-studded night sky. Gifts tumble from above, resembling a shower of sparkling confetti, landing in front yards, ensuring each residence is adorned with the true essence of the festive season. 

However, challenges can occur even in the best of tales. The generous old man might face a crash, leaving players without a gift. The celebrations of those who have already started enjoying the holidays – fireworks – or a defective sleigh can bring his fly to an end. The win occurs when a player cashes out before Santa hits the earth’s surface.

This multiplayer instant game includes a two-bet feature, a top 100 players list, chat functionality, and quick access to history – everything you need to unwind during the holidays and soak in the festive spirit!

Let your players unwrap the gaming experience from the most innovative iGaming developer, Evoplay! Contact us at [email protected] to bring the sparkle of our games to your casino.

Outstanding marketing is the very essence of a company’s power. When a brand excels in crafting compelling messages and connecting with its audience, it possesses a formidable force. However, the true strength lies in ethical marketing. Building trust through transparent practices is the bedrock of an enduring impact. 

Evoplay has consistently stood out for its robust marketing campaigns. We select the most effective channels and find verbal and non-verbal tools that resonate with both our partners and players, allowing them to grasp the true value of our product – entertainment. 

That is why it is a big honour for us to be shortlisted for The Most Ethical Approach to Marketing category at the prestigious Casino Guru Awards. This recognition reinforces our commitment to innovation and ethical principles in our marketing strategies. We’re optimistic about our chances of winning, as it reaffirms that our distinctive approach is undeniably our superpower!

As the saying goes, ‘you can’t fight city hall,’ and you certainly can’t deny that pop culture is a force that shapes societies, influences trends, and fuels the pulse of our collective identity. Gambling, firmly entrenched as a form of entertainment, stands as a testament to the fact that pop culture’s pervasive influence extends even into the realms of chance and risk.

And we can’t downplay its role as the driving force behind the evolution of casino slots.

It all begins with a historical spin

Gambling has been around since the dawn of civilisation. Picture ancient folks throwing dice, medieval Europeans hitting the tables – it’s a history as old as time. While actual gambling parlours didn’t pop up, people driven by the thrill of luck began gathering together to share this experience with individuals who have the same interests. This shared passion laid the groundwork for the evolution of gambling into a pursuit of monetary stakes as participants sought meaningful incentives to enhance their gaming.

In terms of the rise of casinos in the United States, the frontier concept played a crucial role. When the Gold Rush began in the 19th century, a plethora of people with gold emerged, but they had nowhere to spend it because civilisation had not yet reached those corners of America. Consequently, they often gambled away their nuggets in humble saloons, engaging in card games with other gold prospectors, farmers, and cowboys.

As the Industrial Revolution gave way to a more leisure-oriented society, in the late 19th century, the dawn of the slot machine era unfolded, propelled by the winds of technical innovation. It became the beginning of the earliest slot machine – the 3-reeled Liberty Bell, crafted by Charles Fey. 

With the emergence of vaudeville and the lively entertainment scene, slot machines began to reflect the flamboyant and extravagant style of the era. Ornate detailing, intricate carvings, and vibrant colours adorned these machines, mirroring the exuberance of the entertainment world. 

As the Liberty Bell’s chimes reverberated through the corridors of time, slot machines embedded themselves in the American culture. 

In the mid-20th century, the neon-lit streets of Las Vegas emerged as the veritable gambling mecca. The city underwent a transformative phase, propelled by the burgeoning entertainment industry and the emergence of iconic figures in music, film, and sports. The Rat Pack, featuring luminaries like Frank Sinatra and Dean Martin, became synonymous with Vegas’ entertainment scene, drawing in crowds seeking both sophisticated entertainment and the allure of celebrity culture. As pop culture continued to shape societal norms, the city adapted, embracing themes from blockbuster movies and pop music in the design of its casinos and attractions. It became a symbol of excess and indulgence, mirroring the cultural zeitgeist.

Fast forward, and here we are with online casinos and betting. The point is, the whole gambling shebang started simple, but now it’s this global, tech-driven industry and, at the same time, a part of modern society.  It’s a story that goes from dice to digital, showing we’ve always been hooked on a bit of risk and reward. 

Symbolism that transcends centuries

With the establishment of gambling, slot symbols emerged as integral elements in shaping the visual language of casinos. Let’s get back to the Liberty Bell with its symbols like horseshoes, stars, and, of course, the namesake liberty bells. 

Reflecting the cultural milieu of its time, these symbols were not arbitrary; rather, they carried profound significance. Horseshoes, long associated with luck and protection from evil spirits, are also a practical tool in everyday life familiar to many who have to do with horses. Stars, emblematic of aspirations and celestial wonders, added a touch of mystique and anticipation to the spinning reels. In the context of the United States, stars could also carry deeper layers of meaning, symbolising the sheriff’s badge or the stars on the American flag. The liberty bells, however, were the pièce de résistance, symbolising the core values of freedom and independence. 

In the contemporary realm of online classic slot machines, the symbols of stars and horseshoes have undergone a transformation, adapting to modern pop culture. Stars, once emblematic of celestial wonder and aspirations, now carry an allure reminiscent of celebrity culture. The horseshoe, steeped in historical superstition, has evolved into a symbol of prosperity and good luck, reflecting a more optimistic and positive outlook in modern culture. 

The concept of the number 7 is a vivid example of the collective unconscious. It is a universal symbol of luck. Its special powers are attributed to the seven days of the week, seven wonders of the ancient world, seven colours in a rainbow, and seven continents. In astrology and numerology, the number 7 is linked to positive traits such as intuition, spirituality, and good fortune. 

We can’t but mention the triple-seven combination that solidified its reputation as a symbol of luck in the early to mid-20th century. Psychologically, the repeated pattern of the same digit triggers a sense of rhythm and predictability that the human brain finds appealing. In the chaotic world of chance, the ordered sequence of three identical numbers provides a comforting illusion of control, fostering a belief in the auspicious nature of the combination.

The inclusion of fruits in slot machines can be traced back to the influence of anti-gambling laws. In the early 20th century, there were various laws and regulations governing gambling, and slot machines were often designed to skirt these laws. Some machines would dispense fruit-flavoured gum or candy as prizes, allowing the machines to avoid some gambling restrictions. 

These symbols were simple and easy to recognise, embodying simplicity and familiarity. Their vibrant colours and intrinsic association with freshness and sweetness evoke positive emotions. They trigger a visual appeal that goes beyond mere chance, playing on the psychology of attraction.

The allure of fruit symbols in slot machines harks back to ancient times when our survival instincts were finely tuned to seek out essential sustenance. In those primal days, our eyes evolved to discern the colours of fruits amidst the greenery and leaves, a crucial skill for locating nourishment. The inherent attraction to these colours became ingrained in our psyche as a symbol of abundance and vitality, a visual cue that transcends time. Thus, when fruits adorn the reels of slot machines, they tap into this ancient connection, triggering a primal sense of pleasure and satisfaction.

When it comes to today’s video slots, classic fruits such as cherries, lemons, oranges, and plums still trigger that nostalgic feeling. But don’t be fooled into thinking the job is done. Nowadays, people’s eyes, accustomed to an overwhelming amount of visual stimuli from social media and the entire online entertainment industry, have become more discerning.

Slot developers now face the challenge of enhancing the visual appeal of these fruits, making them even more enticing and distinctive. Thanks to advancements in technology, creative interpretations have flourished, giving fruits a modern and stylised makeover. Art designers constantly explore innovative ways to maintain the fruits’ recognisability while capturing players’ attention in a sea of options.

The image of a casino slot in modern pop culture

The classic charm of old-school slots has been vividly portrayed in cinematography, fueled by the heightened popularity of casino culture during the Golden Age of Las Vegas. The glitz and glamour of the casino scene were on a cultural high, inspiring filmmakers to capture and celebrate the timeless magnetism of classic slots and the broader gambling experience. 

Let’s mention The Las Vegas Story (1952), directed by Robert Stevenson; Diamonds Are Forever (1971) – a James Bond film directed by Guy Hamilton; Casino (1995), directed by Martin Scorsese, this epic crime film starring Robert De Niro, Joe Pesci, and Sharon Stone depicts the rise and fall of a casino empire in Las Vegas. In Twin Peaks: The Return, which aired in 2017, one of the main characters finds himself in a series of comedic and surreal situations while interacting with slot machines and casino personnel. 

On the flip side, we witness a reel reversal, where slot machine developers draw inspiration from blockbuster movies and hit series. Consider, for instance, the case of Light & Wonder’s collaboration with Netflix, where they crafted a slot game inspired by the sensational Korean thriller-drama series Squid Game. Another interesting example – Aristocrat Gaming’s slot machine based on Dune – an epic science fiction film. 

It’s as clear as day that developers are tapping into society’s love for the latest and greatest in pop culture and create products to hit the sweet spot for a whole generation.

It’s not always about riding the wave of a movie or series release hype. Sometimes, drawing inspiration alone is enough to craft a casino product that truly resonates with the audience. A case in point is Evoplay’s Bloody Brilliant online slot game, inspired by films penned by Guy Ritchie, including The Gentlemen, Lock, Stock and Two Smoking Barrels, Snatch. Cultural archetypes embedded in the movies have served as our muse, and we’ve transferred them to the game:

• The Mentor Archetype: Represented by the Boss, this character guides players as an experienced figure, unveiling the intricacies of the underworld.
• The Antihero Archetype: Through the game’s bandit symbols, players encounter antiheroes – protagonists lacking traditional heroic traits, navigating morally ambiguous scenarios and pursuing personal interests.
• The Underworld Archetype: A concealed and dark gangster world within the game, complete with its unique rules and hierarchy, epitomised in the game by a hidden bar.
• The Power Struggle Archetype: The Bloody Brilliant plot introduces a compelling power struggle within the gangster world, as conflicts for dominance and control unfold between the Boss and smaller thieves.

Sequels have become an integral and defining component of modern movie culture, reflecting a desire for continuity and familiarity among audiences. The success of sequels is often tied to the establishment of cinematic universes, where interconnected stories unfold across multiple films, creating a sense of cohesion and anticipation. 

The influence of the sequel phenomenon in modern movie culture has transcended into iGaming. Video slots developers are adopting a similar approach by replenishing their products with new features and filling them with a sense of continuation. From a holistic business perspective, a logical extension becomes imperative if a product proves to be a success. The process of cultivating a successful idea demands substantial time and effort, and when those investments pay off, it necessitates further development.

A prime example is Evoplay’s games with follow-ups, like Hot Triple Sevens Special (the next chapter of Hot Triple Sevens) and Mega Greatest Catch (the sequel to The Greatest Catch).

The influence of sports is undeniably on the rise as a pop culture phenomenon. While football remains a perennial favourite, the surge of MMA into pop culture has been nothing short of remarkable. MMA, once a niche interest, has now catapulted its stars into a realm where they rival Hollywood celebrities in terms of fame and influence. Notably, the allure of MMA has even reached the tech titans, as both Mark Zuckerberg and Elon Musk attempted to add their own hype to the scene by announcing a potential face-off in the cage.

With this burgeoning fascination for sports, particularly the escalating interest in MMA, we created The Belt of Champion slot game, planned for release in December 2023. Recognising the substantial number of individuals engaging in MMA betting, we aimed to provide them with a digital arena where they can place a bet when live battles are not accessible. The game encapsulates the thrill of MMA competition, offering an immersive experience for fans and bettors alike.

The evolution of casino slots reflects the deep intertwining of gambling with cultural shifts – from ancient practices to the glitz of Las Vegas and the online gaming landscape. It is an interplay that extends into every nook and cranny of the entertainment industry and gambling as its part.

On one hand, slots have long been a canvas for the expression of popular culture. Conversely, the influence doesn’t stop there. The glamour of casinos has also seeped into the pop culture. The portrayal of gambling in blockbuster movies or the depiction of casino settings has become a source of inspiration for creatives across various mediums.

The relationship between slots and pop culture is a testament to the ever-evolving nature of entertainment. It’s where one side inspires the other, creating a dynamic feedback loop that keeps both worlds fresh and exciting.

Oleg Yakovlev

Game Producer

Game Producer

I'm a game producer with over a decade of experience in the industry. For the past 7 years, I've been passionately crafting slots and games that captivate players and keep them engaged. What really gets me going is dreaming up those innovative game mechanics and features and seeing players thoroughly enjoy them.

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Exciting news! Evoplay is teaming up with 8888.bg, one of Bulgaria’s most dynamic iGaming operators. 

8888.bg has really grabbed the interest of iGamers, mainly because of its prominent position and unwavering commitment to delivering top-notch content to its player audience. 

The partnership with 8888.bg is poised to be a valuable addition, enhancing Evoplay’s strength and reinforcing its presence in the CEE market. We’re confident that our widely acclaimed portfolio of online slot games, boasting a global fanbase, will resonate well with players on the operator’s platform, garnering a multitude of likes!

Evoplay has consistently been recognised for its unique approach to unveiling our flagship games and their marketing campaigns that grab prestigious awards. Creating a buzz and a WOW factor in the industry is what sets us apart. And when it comes to showcasing our top-notch gaming titles, we’re here to make it an event to remember.

Fueled by the innovation behind our highly anticipated flagship title, we aimed to capture the essence of its storyline and provide an exclusive introduction to the game for our partners. This led us to the idea of hosting an invitation-only party in the sunny vibes of Malta, where our guests could immerse themselves in the game’s world while enjoying a fantastic time with the Evoplay team. 

Gear-shifting creativity of Evoplay’s racing event invitation

For our big event, we wanted to keep things hush-hush and give our flagship title the grand entrance it deserves. As Evoplay is known for its passion for gamification, we decided to spice things up a bit. So, we’ve developed an invitation that’s basically a secret agent. We stashed all the event details in a box with covert text that only spills its secrets under a flashlight’s spotlight. We figured, let’s kick off the party vibes right from the get-go and toss in a bit of gaming flair for our guests!

Racetrack party to capture the racing game experience

Launching a new flagship game is always a big deal for us at Evoplay. With it on the horizon, we wanted to create a special event that would not only shine a well-deserved spotlight on it but also fully capture and convey its unique experience. As the upcoming key release is dedicated to street racing, the concept of an exclusive party at a racetrack was born. Here, we immersed our guests in the exhilarating vibes of high-speed racing, offering a glimpse into the pulse-pounding excitement that our game has to offer. 

The Hal Far Raceway, nestled in sunny Malta, turned out to be the perfect spot to host such an event. We wanted to make it a grand-scale party where we could treat attendees to what we cherish the most – entertainment, a hefty dose of fun, and an absolutely immersive atmosphere. 

The racetrack gives a sensory experience that engages not only sight and sound but also the sense of speed and competition. To amp up the performance, we went all out with a lineup of selected sports cars: McLaren 720S, Ferrari 488 GTB, Porsche 911 GT3 RS, and Lamborghini Huracan. 

Before the start of the racing, guests were treated to a high-energy cheerleader show that ignited the crowd. As we know that betting on sports, including racing, is an activity many enjoy, we decided to ramp up the excitement by offering attendees the chance to place bets on winning cars in four race rides. We also hooked them up with a real thrill – getting a ride in a racing car with a pro racer and feeling the burn of the asphalt from the inside.

In addition to the racing experience, Evoplay prepared an entertainment program featuring a host program, a bartender show, two DJ sets, and a go-go dancers part where everyone could shake themselves up after a heart-pounding experience of riding inside a roaring racing beast. 

The main highlight of the gathering was unveiling our highly anticipated flagship game. Guests were treated to an exclusive sneak peek into the winter premiere – a groundbreaking 3D street racing game. Vladimir Malakchi, Evoplay’s Chief Commercial Officer, took the stage to introduce the game, emphasising its status as an industry-first 3D racing product, with its manual control, skill-based nature, impressive car physics, a choice of three characters, and multiple racing routes, offering a refreshing and innovative approach to iGaming.

The party was a hit! We’re getting some awesome feedback from the guests, and it feels like we crossed the finish line with flying colours. It perfectly matched the pulse of excitement and dynamics our upcoming flagship game is going to bring to the iGaming world. 

Curious to know more about the game? Let us know at [email protected].

November is here, and Evoplay is geared up to deliver a gaming experience that will excite the casino gaming community. We’re thrilled to present our extraordinary roster of game releases designed to whisk players away into enthralling narratives.

Cursed Can & Cursed Can Bonus Buy

Release Date: November 7 & November 23

The world of Cursed Can is the kind of spooky farm you won’t find anywhere else. It’s a hilarious and slightly creepy place where veggies get up to some pretty mischievous business. But when the clock strikes midnight, that farm comes alive with wicked wonders you wouldn’t believe!

The main thing here – is a cursed watering can that hands out Free Spins like candy and turns those veggies into wild, evil versions of themselves. The crazier they get, the fatter players’ rewards!

The Cursed Can symbol unlocks 10 Free Spins when you hit three or more. These nifty Crop symbols transform into Wilds during Free Spins. Plus, a Random Event spices things up by highlighting reels with high-paying symbols. 

In the next chapter, named Cursed Can Bonus Buy, those evil spine-chilling veggies are making a wild comeback! Free Spins are up for grabs for the brave souls willing to take on this veggie rebellion. And for the impatient bunch, we’ve got the Bonus Buy feature, an express ticket to Free Spins.

Jhana of God: Scratch

Release Date: November 16

Instant scratch games hold a special place in the hearts of players because they offer immediate thrills and gratification. The anticipation of scratching away to reveal hidden prizes, paired with the simplicity and quick results, makes them a favourite among iGamers.

So we’ve created Jhana of God: Scratch – the next chapter in our awesome series. It’s all about diving into the mystical Southeast Asian jungles where symbols get all wild and lucky, drawing their vibes from a secret rainforest river. 

You just need to match three or more of the same symbols, and boom, your winnings start to multiply. The cooler the symbol, the bigger the pay-off. And here’s the kicker: snag four Spirit Animals, and you get another shot at winning as you keep on exploring the jungle.

Drop us a line at [email protected], and let’s team up to see how our exciting new games can boost your casino! 

Name the first term in the associative array connected with financial specialists’ work. Let me guess, it’ll be something like ‘number-crunching’ or ‘balance sheets’. But, if to break it down with some hard figures, a strategically crafted financial plan, meticulously executed, can translate into millions in cost savings, boost profitability by a substantial double-digit margin, and ensure optimal capital allocation for maximum returns. 

This isn’t just theory; it’s a data-driven approach that holds the key to a company’s financial well-being and overall performance. 

Let’s delve into the exact mechanics of how financial specialists drive value for businesses, supported by real-world examples and figures that emphasise their pivotal role in the corporate landscape.

Give it a 360-degree perspective

An effective financial department is one that works closely with all other teams, ensuring that every decision we make is in perfect harmony with our strategic goals. This means keeping a watchful eye over financial planning and conducting in-depth analyses, all to safeguard the company’s financial well-being and guarantee its long-term sustainability. 

At Evoplay, our collaborative framework is designed such that any decision originating from any department finds its way through the review process of the finance department. It’s not solely a matter of numerical figures; it’s the comprehensive understanding of the entire company’s dynamics – a 360-degree perspective.

The objective here extends far beyond conventional accounting and report consolidation. The pivotal role is to act as a driving force behind the company’s expansion and prosperity. 

Know your business inside out

To truly grasp the inner workings of a business, you’ve got to put in the time and dedication to stay in the know and actively involved. A Head of Finance who’s not only on top of financial intricacies but also tuned into the bigger picture of the business is in a prime spot to make meaningful contributions to the company. 

The initial mission of an effective financial specialist goes far beyond creating a finance system; the primary goal is to attain a holistic comprehension of the entire business. Delving deep into a company’s history and operations is absolutely essential. This in-depth exploration allows you to spot trends, assess past financial performance, and pinpoint areas that need improvement. The historical analysis yields invaluable insights for shaping future financial strategies, helping you identify what’s been successful and where changes or enhancements can be made to boost the company’s financial well-being and performance.

In general, you must have a solid grasp of the past, a keen awareness of the present, and the ability to craft strategies for the future.

To illustrate Evoplay’s example, a comprehensive evaluation of data from previous years resulted in the identification of spots for improvement, particularly concerning cash flow and income/cost management. The subsequent financial plan for the new year was rooted in a principle that emphasised not merely slashing costs but recognising their value and aligning resource allocation with our financial performance and cash flow. This strategic approach ultimately led to a remarkable +101% growth in Evoplay’s annual P&L.

Another important toolbox for knowing the company from A to Z is communication and networking. 

Interacting with leaders and teams across various departments is a must. It fosters an understanding of how each function contributes to the company’s success. The key to effectively addressing any issue lies in building dependable partnerships and assembling a team of skilled professionals and consultants from various fields. Networking is also paramount, given that, for the most part, companies in the industry face similar challenges. So, understanding the industry and the people within it is indispensable.

Turning data into dollars via forecasting models 

Forecasting models are like a crystal ball in the business world. They help financial experts see around corners and navigate the twists and turns that lie ahead. 

The approach to financial forecasting isn’t a one-size-fits-all deal – it depends on a bunch of factors, like your industry, your company’s uniqueness, strategic goals, and market conditions. Some companies might swear by the classic yearly forecast, while others go all-in with scenario-based or real-time models.

Scenario-based forecasting can be a lifesaver, especially when you’re dancing in the uncertainty of the markets. It’s like having a backup plan for your backup plan.

But here’s the exciting part – we’ve got some fancy tools like artificial intelligence and machine learning stepping into the game. They can crunch through mountains of data, finding those hidden trends that might be challenging for humans to identify. But remember, they’re not all-knowing. They need good data and human smarts for that fine-tuning.

Speaking of smarts, financial forecasting is more of an art than a science. It’s a mix of numbers and gut feelings. As a Head of Finance, you’ve got to blend the quantitative data with your own expert view on this to deliver the best decisions.

To ride this wave of trends and innovations, every company needs to look in the mirror and figure out what suits it best. What does your business need, and how does it fit into your industry’s domain? Keep your eye on the ball, stay updated, and you’ll stay ahead.

Playing the long game is the biggest value

For the sustained success of an iGaming business in a fiercely competitive and ever-evolving industry, a well-defined long-term financial strategy and vision are crucial. These strategic blueprints offer clarity, guidance, and a structured decision-making framework, which are indispensable for achieving financial stability and fostering growth.

Contrary to the misconception that financial specialists and accountants are mere number-crunchers, they play a far more significant role. They have a unique talent for translating the actions of various departments into numbers. This enables them to assess how these figures impact the overall health of the company. Their insights, stemming from a deep understanding of the business, go well beyond numerical reports. They function as strategic partners, capable of identifying weaknesses and roadblocks that hinder growth and progress. In this way, financiers play a pivotal role in the company’s ability to adapt, thrive, and flourish in an ever-shifting market.

So, here we witness the true value that an effective Head of Finance brings to the company. No chaos, no uncertainty. Instead, a company secures its roadmap to financial prosperity, and it’s where financial experts win the day.

Marharyta Yerina

Chief Financial Officer

Chief Financial Officer

I am a seasoned gambling executive specialising in the financial vertical, with over a decade of experience. Being recognised as one of the Top 5 Finance Manager Idols in the iGaming industry, I built the financial department from scratch, which, as a result, contributed to establishing a robust economic framework for Evoplay. My goal is to catalyse the company's growth and ensure its ongoing success.

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