Enada 2025: Evoplay’s experience in Italy

Enada, Italy
17 Feb, 2025

From 17 to 19 February 2025, Enada was held at the Rimini Expo Centre, bringing together professionals from the gaming and amusement industries. Organised by the Italian Exhibition Group (IEG) and promoted by SAPAR, the event showcased the latest slot machines, payment systems, and gaming technologies. Held alongside the Rimini Amusement Show (RAS), Enada 2025 served as a key hub for networking, industry trends, and discussions on regulated gaming. Attendees explored new products, connected with experts, and gained insights into the future of the sector.

Evoplay’s mission

At Enada 2025, Evoplay aimed to enhance its brand presence and awareness within the Italian iGaming market. Our team focused on strengthening relationships with existing clients while forging new partnerships. We were deeply committed to connecting with key industry players and showcasing our innovative, game-changing products.

The event provided an ideal setting for networking, discussing industry trends, and presenting Evoplay’s portfolio to a target audience. By actively engaging with operators and industry leaders, we reinforced our commitment to expanding our influence and driving growth in the Italian gaming sector.

Evoplay’s dynamic stand: a fresh look

Our stand at Enada 2025 was a 32 sqm space designed to offer an engaging and immersive experience for visitors. This year, we collaborated with a new stand contractor and introduced a fresh approach to our booth design. Moving away from black, we embraced deep blue as our primary colour, complemented by bright accents like an LED-lit arch above the bar, which added a modern and dynamic touch.

The stand featured a fully stocked bar, fostering a welcoming atmosphere for networking and discussions. A large screen displayed a promo video for our latest game, while an interactive touch screen allowed visitors to explore our game portfolio. To highlight our commitment to the Italian market, we utilised a geo-filter in our client area, showcasing around 60 certified games specifically for this region.

Our networking zone provided a comfortable space for meetings and conversations, ensuring meaningful connections with industry professionals. To enhance the guest experience, we had a dedicated promo staff team, including a hostess and a bar lady, both native Italian speakers, ensuring a warm and personalised approach for our local audience.

Elevating partnerships with a travel pack

At Enada 2025, we expressed our appreciation to our partners with carefully curated travel-themed gift packs. Each of the 30 sets included a memory foam travel pillow, a stylish vegan leather laptop case, and a pair of Loop earplugs – perfect essentials for professionals on the go. The response was overwhelmingly positive, with our partners valuing both the practicality and premium quality of the gifts. This thoughtful gesture further strengthened our relationships, reinforcing Evoplay’s commitment to long-term partnerships in the industry.

Maximising exposure: networking, media & industry engagement

Beyond our stand presence, we leveraged multiple channels to strengthen our industry connections and visibility at Enada 2025. We brought along printed materials showcasing the latest updates on our game features, ensuring visitors stayed informed about our innovations. Additionally, we recorded an exclusive interview with the expo organisers and our CCO, set to be released in the coming weeks, offering deeper insights into our vision and market strategy. Our team also actively participated in exclusive networking events, where we engaged in meaningful conversations with industry leaders and potential partners.

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