From January 20 to 22, 2025, Evoplay made a powerful impact at ICE Barcelona, held at Fira Barcelona Gran Via. As one of the largest gaming expos, this premier event brought together over 55,000 industry professionals from 170 countries, with more than 600 exhibitors showcasing the future of iGaming. At the heart of our presence was a 360° open bar, an industry-first concept that blended hospitality, networking, and entertainment into one immersive space. Our stand wasn’t just a showcase – it was an experience designed to invite attendees into the world of Evoplay from every angle.
360° unique stand
More than just a bar, our 360° open bar became the pulse of our stand – a vibrant hub where industry leaders, partners, and gaming enthusiasts gathered. It set the perfect scene for networking, discussions, and celebrations, mirroring the fast-paced, dynamic nature of iGaming itself.
Attendees explored our latest gaming innovations, experiencing firsthand how Evoplay continues to push the boundaries of entertainment. Our product lineup demonstrated our commitment to delivering next-level player experiences, from cutting-edge mechanics to visually stunning designs.
Bringing industry voices together at Evoplay’s podcast room
A standout feature of our stand was Evoplay Podcast Room, designed for both aesthetics and function. To ensure high-quality recordings amid the energetic atmosphere of ICE, the space was soundproofed to minimise external noise, creating a controlled environment for in-depth discussions.
The studio setup allowed for one-on-one interviews and dynamic roundtable discussions, providing a perfect space for engaging storytelling. Over the three days, we recorded 12 insightful conversations with industry leaders, capturing perspectives on the future of gaming, technological innovations, and market trends.
Some of the most memorable moments included behind-the-scenes industry insights, deep dives into the evolution of gaming mechanics, and candid discussions on regulatory shifts. Overall, our podcast experience at ICE Barcelona 2025 wasn’t just about recording conversations but about bringing the industry’s most exciting voices together in one space, sparking dialogues that will continue far beyond the event itself.
Besides our podcast sessions, our team took the spotlight in various industry conversations. We conducted several interviews, sharing Evoplay’s vision, product innovations, and insights into the future of iGaming. Another major highlight was our recognition within the industry – Evoplay was honoured with several prestigious awards, solidifying our impact and leadership in the market.
Evoplay in action
Beyond the podcast and networking, we kept the energy high with interactive raffles and exclusive giveaways. Our iPhone raffle, reserved for existing partners, created a buzz among attendees, while our merch quiz challenged visitors to test their knowledge of Evoplay, rewarding them with premium branded gifts.
These activities weren’t just for fun but to boost audience engagement and create lasting connections. The response was overwhelmingly positive, with visitors drawn to the interactive and rewarding atmosphere we built at our stand.
An atmosphere of innovation and connection
ICE Barcelona wasn’t just an event – it was a game-changer for iGaming. The expo buzzed with energy, bringing together top-tier professionals, innovators, and industry thought leaders in a space filled with groundbreaking showcases and visionary discussions.
For Evoplay, the engagement at our stand exceeded expectations. Our 360° bar, podcast studio, and interactive activities created an environment where visitors didn’t just stop by – they actively participated. The feedback we received was overwhelmingly positive. Attendees praised everything from the exceptional bar service led by professional bartenders to the unique networking opportunities that made our booth feel like an industry hotspot.
Setting a new benchmark: ICE Barcelona vs. ICE London
Compared to previous industry events like ICE London, ICE Barcelona 2025 marked a new milestone for Evoplay. Many attendees shared that our stand was the best we’ve ever created, thanks to the seamless blend of entertainment, networking, and storytelling. The shift toward more personalised and immersive experiences was evident, with companies embracing client-focused activations, invite-only networking events, and VIP experiences. Meanwhile, technology-driven innovations like robotics, AR/VR experiences, and interactive gaming solutions showcased the industry’s future direction.
The main lessons from ICE Barcelona 2025
While ICE Barcelona was a huge success, we are already looking ahead to enhancing our presence at future events. Our key takeaways include:
- More interactive zones: photo booths, game demos, and additional engagement-driven activities.
- Finding new, eye-catching ways to elevate our brand visibility.
- Stronger VIP networking: organising exclusive invite-only events to connect with key partners.
- Incorporating more gamified elements, AR/VR experiences, and hands-on product showcases.
Our goal? To ensure that every future event is even more memorable, immersive, and impactful.
To be continued…
ICE Barcelona 2025 set the tone for a new era of iGaming events, and Evoplay was at the heart of it all. From networking to innovation, from podcast conversations to award recognition, this event solidified our position as an industry leader pushing the boundaries of gaming.
We extend our gratitude to everyone who visited our stand, joined our podcast, or engaged with our team. This is just the beginning – we can’t wait to bring even more excitement, innovation, and unforgettable experiences to the industry in the future.
See you at the next big event!
