/The higher the prize pool, the more attractive the tournament becomes for players/
Christian Staedter, esports researcher and founder of Gaming Science
Prize pools have long been a magnet for player attention, but in today’s iGaming landscape, players seek more than just high numbers. They want a journey, a thrill, and a reason to come back. We took this insight and elevated it. Big Adventures isn’t just about rewards – it’s rather about delivering a full-spectrum experience that combines gameplay, excitement, and emotion into one unforgettable event.
Why did we create Big Adventures?
At Evoplay, we set out to build a campaign that would engage, inspire, and fascinate. The goal is to reach a wider audience, introduce Evoplay’s games to new players, and surprise our loyal fans with something fresh and exciting. We also wanted to reinforce our brand in the eyes of our partners, showing that we’re not keeping up with trends – we’re setting them.
Big Adventures was designed with a simple idea: bring something truly new to iGaming. We surveyed players and partners, gathered their ideas and preferences, and used those insights to shape every aspect of the campaign. While this campaign followed a standard technical flow, it broke creative ground with its layered structure and narrative-driven experience. We imagined it as a unique trip for players – one where every spin could lead to a win and would surely create lasting memories.
Also, we focused on scale and diversity of engagement. Unlike anything else on the market, Big Adventures combines three major mechanics into a single event: Tournament, Prize Drops, and Wheel of Fortune. This “3-in-1” format, paired with cool rewards like iPhones and a dream trip to the Maldives, makes the campaign one-of-a-kind.
“We created Big Adventures to bring something new to iGaming – a campaign that will attract more new people to our product, gather fans of our brand, provide a new unique iGaming experience, and immerse players in the world of exciting adventures. With three core mechanics and unforgettable prizes, it’s our boldest step yet toward building a community around Evoplay products.”
– Diana Larina, Head of Marketing at Evoplay
What’s inside Big Adventures?
Big Adventures is built to keep players engaged (and traffic consistent) over nine months of action. With a €2,500,000 prize pool and four activation phases every month, it combines the industry’s top-performing mechanics in one seamless iGaming campaign.
As for the campaign structure, each month is divided into four activation bursts to keep momentum high and traffic predictable. Activation dates (recurring each month):
- 1-5
- 9-13
- 17-21
- 25-29
This pulse-based structure creates a clear rhythm that players quickly recognise and return for, and it gives operators consistent engagement spikes to plan around. The monthly format also aligns seamlessly with ongoing promo cycles and reporting.
Tournament
Slogan (for player-facing use): Competitive by nature and design.
Five days of intense competition – players climb the leaderboard to win epic rewards at the finish line! For operators, it means longer sessions, more return visits, and consistent spikes in engagement across each phase.
Prize Drops
Slogan (for player-facing use): Random wins bring a real thrill.
Surprise rewards drop at any moment – no strings attached. With minimum bet requirements starting at just €0.20, Prize Drops offer instant excitement that rewards all types of players and keeps the reels spinning longer. It will give you longer sessions and higher average bet frequency without additional effort.
Wheel of Fortune
Slogan (for player-facing use): Spin to win – let the play begin!
Triggered automatically through base gameplay, Wheel of Fortune gives players a chance to win money. It adds a dynamic level of interaction that increases player engagement and session depth without interrupting the core gameplay.
Why will players love it?
Big Adventures goes beyond in-game bonuses. It gives iGamers the kind of real-world rewards that drive excitement and loyalty.
iPhone giveaways
Every quarter, the most active player across the network receives the latest iPhone Pro Max. No extra steps are needed because participation is automatic. It’s a highly desirable prize that keeps players engaged and coming back across each three-month cycle.
Giveaway Periods
| Giveaway | Coverage Months | Activation Dates |
| G1 | June, July, August | 1-5, 9-13, 17-21, 25-29 (each month) |
| G2 | September, October, November | 1-5, 9-13, 17-21, 25-29 (each month) |
| G3 | December, January,
February |
1-5, 9-13, 17-21, 25-29 (each month)
1-5, 8-12, 15-19, 22-26 |
At the end of each 3-month period, total points are counted. The top-scoring player is awarded the prize. All costs are fully covered by Evoplay.
Grand Prize: a trip to the Maldives
At the end of the campaign, the top 100 players enter a live-streamed prize draw. One of them wins a luxury trip for two to the Maldives. Flights, hotel, and full experience – all covered by Evoplay. It’s a once-in-a-lifetime reward that players won’t forget.
These prizes aren’t just attractive. They create emotional impact, long-term motivation, and strong retention around your platform.
Big Adventures – built to perform
This campaign is designed with one thing in mind – performance. Big Adventures gives operators a powerful engagement tool that drives traffic, extends session time, and delivers measurable results.
What it will bring to your platform:
- Mass participation – thanks to the low entry point (€0.20 min bet), it is accessible for a wide player base.
- High retention – weekly activations, rotating mechanics, and real-world prizes keep players coming back.
- Predictable traffic spikes – four event bursts per month create repeatable, structured engagement patterns.
- Full transparency – leaderboard and engagement APIs provide real-time tracking and performance insights.
- Plug-and-play simplicity – no integration required; campaign mechanics run across Evoplay’s participating games by default.
- Marketing support – get promo kits, monthly updates, localised assets, and a dedicated account manager to help you launch and grow the campaign easily.
Big Adventures is a performance-driven campaign that transforms gameplay into traffic, builds retention, and converts engagement into revenue.
Ready to jump in?
The €2,500,000 Big Adventure is live.
We’ve got the games, the tools, and the rewards – all you need to do is activate.
Let’s turn engagement into performance! Join the campaign now!
