People-first marketing in iGaming with Faruk Aydin
In this episode, Diana Larina, Head of Marketing at Evoplay, talks with Faruk Aydin, Chief Revenue Officer at Revpanda Group, Managing Director at Ace Alliance, and a marketing leader with 20+ years of experience. They discuss what really changed in marketing — why tools and channels matter less than people, why not every big event delivers value, and why human-first strategies are quietly winning in iGaming today. Faruk also shares how he looks at leadership, team energy, emerging markets, and why AI will never replace real conversations.