Beyond traffic: how affiliates reshape iGaming

20 min
2 months ago
1 May 2025
Ihor Zarechnyi

In the sixth episode of Evoplay Podcast, two industry experts – Levon Nikoghosyan (CEO of AffPapa) and Gjorgje Ristikj (CEO & Co-Founder of RankRadar) join Ihor for a meaningful conversation on affiliate marketing. Once seen as just traffic generators, iGaming affiliates now become trusted iGaming media hubs, content innovators, and key players in B2B and B2C strategies.

00:00 00:00

Discover how AI tools for SEO, blockchain potential and other new technologies shape the future and why day-to-day improvements, networking, long-term strategy, and business flexibility are essential to staying competitive. Get a real look behind the scenes of affiliate business growth, leadership lessons, and building partnerships that last!

Ihor Zarechnyi
Ihor Zarechnyi
Chief Commercial Officer
Chief Commercial Officer
As Evoplay’s Chief Commercial Officer, I lead the company’s global commercial strategy, overseeing sales, key account management, marketing, legal, and compliance teams. My focus is on building scalable systems, aligning cross-functional efforts, and driving sustainable growth across all verticals. In addition to strengthening our core business, I spearhead the launch and scaling of new strategic directions such as lotteries, bingo and aggregation.
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