iGaming marketing trends: boost retention & build strong communities

36 min
3 days ago
22 July 2025
Ihor Zarechnyi

In Episode 17 of Evoplay Podcast, Barb Tasci, Co-Founder and CBO of Revpanda, shares his thoughts on what’s really happening in iGaming marketing. With rising player acquisition costs and retention getting tougher, we discuss why it’s time to leave old affiliate models behind and focus on innovation, flexibility, and building strong, engaged communities.

00:00 00:00

Want to level up your marketing game and connect with your audience in a meaningful way?

Ihor Zarechnyi
Ihor Zarechnyi
Chief Commercial Officer
Chief Commercial Officer
As Evoplay’s Chief Commercial Officer, I lead the company’s global commercial strategy, overseeing sales, key account management, marketing, legal, and compliance teams. My focus is on building scalable systems, aligning cross-functional efforts, and driving sustainable growth across all verticals. In addition to strengthening our core business, I spearhead the launch and scaling of new strategic directions such as lotteries, bingo and aggregation.
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