Shaping iGaming success: growth marketing strategies

25 min
3 months ago
17 April 2025
Ihor Zarechnyi

In the fourth episode of Evoplay Podcast, Yuliya Ivanisova, Chief Commercial Officer at Blazesoft, reveals how her diverse marketing experience across industries has influenced her iGaming marketing strategies. 

Discover the main approaches to achieving growth and development in a competitive market – going beyond just personalisation, gamification and storytelling. Learn from a seasoned leader shaping the future of the iGaming business.

00:00 00:00
Ihor Zarechnyi
Ihor Zarechnyi
Chief Commercial Officer
Chief Commercial Officer
As Evoplay’s Chief Commercial Officer, I lead the company’s global commercial strategy, overseeing sales, key account management, marketing, legal, and compliance teams. My focus is on building scalable systems, aligning cross-functional efforts, and driving sustainable growth across all verticals. In addition to strengthening our core business, I spearhead the launch and scaling of new strategic directions such as lotteries, bingo and aggregation.
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