The market of instant games is now experiencing remarkable growth. One of the main reasons is the increasing demand for accessible and engaging iGaming content. Such games, characterised by their quick play sessions and minimal setup, have already captivated a broad audience, which has led to significant market expansion. The global instant games market is set to more than double in size over the next few years – growing from around $3.10 billion in 2025 to about $7.58 billion by 2032, with an average yearly growth of 13.6%.
Olha Pronak, Head of KAM at Evoplay, has shared her thoughts about why certain players choose instants:
“Instant games often attract players from countries without a strong tradition of land-based casinos – places where people didn’t grow up around slot machines, blackjack tables, or roulette wheels. These players may be more drawn to fast, casual formats and are often familiar with online betting, especially sports betting. Because of that, many fans of sports betting naturally gravitate toward instant games.”
Why instant casino games are a popular pick in today’s market
There are other reasons that should be taken into account why instant games have become player-favourites today:
1. Everyone’s got a smartphone
Instant games, like any other casino top games, are optimised for all devices. With more people using smartphones than ever before, it’s super easy to jump into a quick game anytime, anywhere. For example, they can play instantly a round or two of Adrenaline Rush to make time pass faster while waiting in the queue.
2. Quick fun, no fuss
Such games are perfect for casual players who want something fun and fast – no long tutorials or complicated rules. A great example is Tap Craze – a hype game that people know how to play without even reading the rules.
3. A sense of control
One more reason some players enjoy instant casino games is because their choices can directly impact the outcome. Olha Pronak also supports this point of view with her insights:
“Unlike traditional casino games that rely purely on chance, instant games often involve interactive elements like choosing where to shoot in a penalty game or deciding when to cash out in a crash game. This added layer of involvement appeals to players who enjoy being more active participants in their gameplay, as well as those who appreciate the feeling of control over their iGaming experience.”
Another good example is Hercules Sports Legends, where players should carefully adjust each blow by hitting at the right moment.
4. Attractive bonuses and promos
Casinos often offer free spins, no-deposit bonuses, or cashback deals specifically for instant win games, giving players more reasons to jump in. Some instant games, like Big Catch Game, even feature bonus mechanics such as a Wheel of Fortune, where players can spin for extra prizes, adding excitement and boosting engagement.
What stands behind Evoplay’s instant gems
Riding this wave, Evoplay has launched three exciting new titles that show just how fun and innovative instant games can be.
Penalty Shoot-out: Super Cup
One of these standout releases is Penalty Shoot-out: Super Cup – a game that brings the thrill of football to the fingertips of every player. In this game, iGamers select their national team and face off in intense penalty shoot-outs, making real-time decisions on shot direction to beat the goalkeeper. With short, action-packed rounds and sleek visuals, it delivers instant excitement and is especially appealing to sports fans. The game’s fast pace and high level of interactivity make it a perfect fit for casual players looking for quick, rewarding gameplay sessions.
The timing of its release was no coincidence. As Ivan Kravchuk, CEO of Evoplay, explains:
“It’s important to pay attention to what’s going on in the world (beyond iGaming) and use that as inspiration when creating games. When there’s a strong public event, like the FIFA World Cup, and you release a well-themed game around it – there’s a good chance it could ride that wave and become the next big hit.”
Penalty Shoot-out: Super Cup perfectly captures that approach, combining the global passion for football with the fast mechanics of instant games.
Hot Slice
For something totally different, Hot Slice serves as one of the popular fruit casino games where players should slice through a cascade of juicy fruits – grapes, lemons, oranges, watermelons, cherries, and plums – alongside special casino symbols, all packed with surprises. It’s dynamic, playful, and incredibly easy to grasp, which is exactly what makes it shine.
The key to this tap game wasn’t adding more features but carefully choosing what to keep. As we developed the game, we focused on balance. It’s fast and engaging but never chaotic. Every element feels sharp, purposeful, and intuitive. This design mindset reflects a principle we often return to: don’t optimise what you can cut. Sometimes, the best version of a game comes not from tweaking what’s there but from removing what’s not essential.
As Ivan Kravchuk puts it:
“It’s all about balance. The game is dynamic, but everything is clear and well-structured – that’s what keeps players coming back.”
In Hot Slice, less really is more, and that’s what makes the experience stick.
Avia Rush
Evoplay’s take on the popular crash game genre, Avia Rush, puts players in control of a plane flying through a colourful sky while their multiplier keeps climbing. The goal is to cash out before the plane disappears. It’s a game of nerves, timing, and just a bit of luck. With a sleek interface and engaging animations, it offers the kind of high-adrenaline experience that crash game fans love.
We’ve always believed that at the heart of every successful game is a deep understanding of the player. Our ultimate focus is – and always will be – the players themselves. Avia Rush was born from that very mindset. It reflects our current efforts to build games that truly resonate with our audience.
That’s why, before the official release, we launched a testing campaign for Avia Rush in collaboration with crashgambler.io! During this early access phase, players had the chance to try out the game, share their feedback, and compete for a share of our exciting prize pool, with 20 lucky participants getting rewards.
Diana Larina, Head of Marketing at Evoplay, shares the results of this campaign:
“Our goal was to get closer to the players and understand how they actually interact with the game before launch. The feedback we received was not only encouraging but also incredibly insightful – from small UX suggestions to ideas that could shape entire new game concepts.”
Some reactions from players were short and sweet:
“I like the classic theme of the game and the pure old crash game vibes with a chill music”
“No losses!! Almost every bet is more than 2x and algorithm is very much good”
“I really liked the design along with the animations. On top of that I found myself actually hitting some good wins unlike some of the other crash games”
But they meant a lot to us. They confirmed we were on the right track.
At the same time, several suggestions pushed us to look deeper into ways we could diversify the experience. These insights led to improvements in Avia Rush itself and sparked ideas for reskin versions and localised games tailored to different regions.
What’s next for instant games?
Beyond current success, instant games are evolving in smart and strategic directions. One major shift is the growing interest from operators looking for versatile, low-maintenance content. Instant games are easy casino games, fast to integrate, and ideal for testing new themes or mechanics without the complexity of traditional slots.
Another emerging trend is the use of real-time marketing hooks. Studios are increasingly syncing game releases with cultural moments such as sports events, seasonal holidays, and viral trends, creating more impactful launches. This approach boosts engagement and helps operators keep their offerings fresh without major development overhead.
From a development standpoint, there’s a clear move toward feature minimalism and UX polish. The best-performing instant casino games focus on clarity and flow, trimming down complexity while delivering a clean, responsive experience that performs well across all devices and markets.
As regulation continues to expand globally, compliance readiness is also becoming essential. Transparent payout logic, adjustable RTP settings, and certified fairness help studios future-proof their instant portfolios and scale more easily into regulated territories.
At the end of the day, the success of an instant game isn’t just about mechanics or visuals – it’s about connection. What makes a player come back? What makes a game feel memorable, even in a crowded space?
As Olha Pronak insightfully stated:
“What does it take for an instant game to become successful – features or themes? Probably the same as for any game:
- The gameplay should be simple and intuitive.
- The theme should be relevant to the audience.
- And the game should spark an emotion – something that hooks the player and makes them want to come back.”
This philosophy runs through every instant win game we have. When a game strikes the right balance between simplicity, relevance, and emotional impact, that’s when it truly clicks with players. And that’s what great instant game design is all about.
