podcasts

The art of building teams and scaling platforms in iGaming

29 July 2025

Outstanding iGaming leadership isn’t just about having the knowledge. It also requires trust, adaptability, and the ability to grow with your team, according to Amund Stensland, COO of CasinoEngine at EveryMatrix. In Episode 18 of Evoplay Podcast, he shares how his career evolved and what it took to become COO at one of the industry’s most recognised companies.

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Tune in to hear an inspiring story for anyone building a career in the iGaming world!

podcasts

iGaming marketing trends: boost retention & build strong communities

22 July 2025

In Episode 17 of Evoplay Podcast, Barb Tasci, Co-Founder and CBO of Revpanda, shares his thoughts on what’s really happening in iGaming marketing. With rising player acquisition costs and retention getting tougher, we discuss why it’s time to leave old affiliate models behind and focus on innovation, flexibility, and building strong, engaged communities.

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Want to level up your marketing game and connect with your audience in a meaningful way?

podcasts

Leadership, growth & data power in iGaming affiliate marketing

14 July 2025

What does it take to grow a company of 300 people – and still lead with trust, transparency, and passion? In Episode 16 of Evoplay Podcast, Alina Famenok, CEO of Already Media, shares her story of entering the iGaming space and building a motivated team in affiliate marketing and company culture with heart.

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This episode is full of valuable lessons and personal insights, so watch till the end to learn more!

podcasts

Turning passion for strategy into successful VIP management

10 July 2025

In Episode 15 of Evoplay Podcast, Gali Hartuv, CEO & Co-Founder of WarriorLab, shares how he transformed a passion for strategy into a consultancy supporting top global operators. From the strategic evolution of VIP management in iGaming to building operational excellence in B2C environments, this episode offers insights that you won’t want to miss.

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Tune in for valuable takeaways that can reshape your approach to VIP player management!

podcasts

Turning goals into growth: Fellipe Fraga on strategy & leadership

3 July 2025

How do you turn your aims into reality? In Episode 14 of Evoplay Podcast, we explore this with Fellipe Fraga, Chief Business Officer at EstrelaBet, who shares his transition from legal background to iGaming leadership. He opens up about building EstrelaBet strategy, managing a family business with a focus on trust and accountability.

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Watch the full episode to learn more about the current state of Brazil iGaming regulation and how operators must prepare for market consolidation in the growing LATAM gambling market!

podcasts

Why empathy and real friendships matter in iGaming leadership

12 June 2025

In Episode 13 of Evoplay Podcast, Julia Weygandt, Director of Zelda Global Ltd., talks about how empathy-driven leadership helps build resilient teams in iGaming. She discusses the role of emotional intelligence, psychological safety, and real friendships at work. Julia also shares how mentorship empowers women in the industry and how embracing mistakes is key to growth.

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Take a moment for a truly inspiring conversation about leading with heart and purpose.

podcasts

Going digital: lottery growth and engagement strategies

6 June 2025

Digital transformation in lotteries isn’t a simple yet necessary step for its successful future. In Episode 12 of Evoplay Podcast, Frank Cecchini, Head of Lottery at Evoplay, and Johann G. Sigurdsson, CCO at Bwloto, share their opinions on what it takes to do this right. Overcoming challenges in lottery regulation, introducing innovation to lottery technology and engaging Gen Z players – they discuss it all.

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Get honest answers and effective strategies from the top industry experts for staying ahead!

podcasts

Succeeding in Brazil: market insights and leadership tips

The buzz around the Brazilian gambling market isn’t slowing down, and Thomas Carvalhaes, Country Manager for Brazil at Stake, perfectly knows why. With over 12 years in iGaming and deep local expertise, he shares exclusive market insights in Episode 11 of Evoplay Podcast. Thomas opens up about his volunteer work in Africa, habits, and passions – all that have shaped who he is today.

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Find out his secrets on how to empower teams for big wins!

podcasts

The secrets of growing high-performing companies in iGaming

28 May 2025

Get ready for valuable insights in Episode 10 of the Evoplay Podcast from Dmitry Belianin, Founder of Belianin Group and one of the most experienced voices in iGaming. With over 17 years in the industry, Dmitry opens up about what it really takes to build sustainable businesses, scale affiliate and media projects, and lead with long-term vision. His approach is hands-on, people-first, and built on clarity.

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Learn how smart capital, operational depth, and the right mindset create lasting impact in one of the world’s fastest-moving industries.

podcasts

The power of event marketing in iGaming

21 May 2025

In Episode 9 of the Evoplay Podcast, Pierre Lindh, Co-Founder and Managing Director of NEXT.io, shares an inside look on the iGaming conference scene. With over 15 years of industry experience and as the force behind one of iGaming’s fastest-growing conference brands, Pierre shares his insights on what makes a truly great event, why building community is essential, and what trends to expect in the future from the iGaming event space.

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Curious about how to stand out and get the most from every event you attend? This episode’s for you!

podcasts

Casino and sports betting: the future of integrated entertainment experiences

7 May 2025

In Episode 8 of Evoplay Podcast, meet Alex Kozachenko – the unstoppable CEO of Turbo Stars! With extensive experience as a CPO across different-sized companies, Alex shares the secrets behind scaling fast, leading powerful teams, and creating winning strategies.

Get inside his vision of how esports is reshaping the industry, why casino and sports betting are merging into a new entertainment format, and how true leadership is built on trust, focus, and bold ideas.

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Ready to transform your approach to iGaming growth and partnerships?

podcasts

Power of the 3 P’s in leadership: patience, persistence & perspiration

1 May 2025

In Episode 7 of Evoplay Podcast, Daniel Buttigieg, CCO at Apcopay and an expert in the global payments industry, shares his thoughts on balancing a high-performance career with personal passions. He highlights the importance of consistency to shape strong leadership teams and drive success. Learn how the greatest leaders build strategic partnerships to achieve goals and overcome challenges.

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Tune in for an inspiring discussion about the best practices for building iGaming networking and level up your business together with us!

podcasts

Beyond traffic: how affiliates reshape iGaming

In the sixth episode of Evoplay Podcast, two industry experts – Levon Nikoghosyan (CEO of AffPapa) and Gjorgje Ristikj (CEO & Co-Founder of RankRadar) join Ihor for a meaningful conversation on affiliate marketing. Once seen as just traffic generators, iGaming affiliates now become trusted iGaming media hubs, content innovators, and key players in B2B and B2C strategies.

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Discover how AI tools for SEO, blockchain potential and other new technologies shape the future and why day-to-day improvements, networking, long-term strategy, and business flexibility are essential to staying competitive. Get a real look behind the scenes of affiliate business growth, leadership lessons, and building partnerships that last!

podcasts

Secrets to success in iGaming: leadership, balance & strategy

17 April 2025

In the fifth episode of Evoplay Podcast, Martin Collins, Chief Business Development Officer at Soft2Bet, delves into his transformative journey in the iGaming business. Gain insights from a strategic business leader into building high-performing teams, embracing failure as a stepping stone to success, navigating the challenges of market regulation, and balancing professional growth with personal priorities. 

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Learn how adaptability, resilience and team motivation can unlock new opportunities in the fast-changing industry!

podcasts

Shaping iGaming success: growth marketing strategies

In the fourth episode of Evoplay Podcast, Yuliya Ivanisova, Chief Commercial Officer at Blazesoft, reveals how her diverse marketing experience across industries has influenced her iGaming marketing strategies. 

Discover the main approaches to achieving growth and development in a competitive market – going beyond just personalisation, gamification and storytelling. Learn from a seasoned leader shaping the future of the iGaming business.

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podcasts

Exclusive approach to sales & leadership: expert insights

In the third episode of Evoplay Podcast, Jack Smith, Senior Sales Director at Sportingtech, shares his journey in the iGaming business and his approach to sales leadership. Explore his thoughts on iGaming regulations, the dynamics of the Brazilian iGaming market, and how global trends shape operator success. Gain essential insights into building strong teams and leveraging opportunities in a rapidly evolving industry.

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podcasts

Path to success in iGaming affiliate business

In the second episode of Evoplay Podcast, we explore the world of iGaming affiliate business through the lens of real-life experiences and hard-earned success. Levon Nikoghosyan, CEO and founder of AffPapa, takes us on a journey from his early entrepreneurial ventures to leading a top affiliate directory. 

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Gain practical advice and valuable insights as we uncover the key lessons that shaped his career and growth mindset. Tune in for an inspiring conversation filled with business ideas and actionable tips for success!

podcasts

iGaming growth hacks – proven strategies explained

Join our first episode of a new Evoplay Podcast, full of exclusive tips from an industry business insider, Mickael Shahinyan, on how to boost iGaming business growth. Mickael is a visionary entrepreneur and co-founder of Odds:Gate, whose leadership philosophy led the company to become one of the biggest players in the iGaming arena. 

Follow our conversation, where we discuss how scientific strategies can affect iGaming solutions and give a unique yet significant touch to business growth.

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insights

Playing the expansion game: winning over new markets

15 December 2023

Venturing into new markets is like entering a high-stakes game – every move counts. One of the best things about navigating uncharted territories involves building a unique expertise that sets you apart in a rapidly evolving iGaming landscape. If you’re a smart brand, you possess a distinctive approach that not only preserves your authenticity but also delivers precisely what the market demands.

 

Identifying markets for expansion

Discovering new markets for expansion feels like navigating a complex maze – it takes a blend of research and a street-smart understanding of market dynamics to find that sweet spot.

One key aspect is the assessment of internet penetration and technological infrastructure. Regions experiencing a surge in internet connectivity and smartphone accessibility become fertile ground for online gaming expansion, especially among demographics characterised by a tech-savvy, youthful population. Economic stability and growth are integral factors; a flourishing economy often translates to increased disposable income and a growing demand for entertainment. Equally crucial are cultural attitudes toward gambling, influencing the acceptance and popularity of iGaming.

Peeling back the layers of the competitive landscape is vital. The scarcity of established operators coupled with rising demand for online gaming signals a market on the brink of emergence. The arrival of heavyweight iGaming contenders or team-ups with local powerhouses also serves as a noteworthy indicator. 

Spotting other iGaming providers with similar content is a positive sign for an iGaming provider to step into the market. For example, for us, it underscores that Evoplay’s innovative products have substantial potential and value to contribute to this space. 

 

Tailoring approaches to address diverse markets effectively

At its core, any business is fundamentally about people and the culture they bring to the table. You don’t forge connections with a business entity; rather, it’s about building relationships with individuals. Sales kick off with genuine connections, and that’s precisely where we should shift from the traditional B2B approach to a more human-centric H2H model – human to human.

This shift reflects a crucial psychological dimension in personal relationships. Each representative from various cultures comes with a unique background and values. Understanding and sharing these interests is not just about conducting business discussions; it’s about delving into each other’s passions, hobbies, and cultural nuances. It’s this shared understanding that transcends mere transactions and fosters a deeper connection.

Take Italy, for instance, where placing emphasis on personal connections is not just a choice but a necessità. When venturing into the Italian market with the goal of cultivating enduring partnerships with local operators, the focus should lean more towards establishing a tangible presence rather than relying solely on virtual meetings through Google Meets or Skype. In-person communication provides a unique opportunity for both parties to delve deeper into each other’s cultures, a crucial element for successful business engagements.

Furthermore, immersing oneself in the country’s culture goes beyond mere business strategy. It serves as a key to understanding the Italian audience on a profound level, unravelling insights into their preferences and interests, especially in the realm of entertainment content. 

Driven by this approach, the Evoplay sales team could establish partnerships with top iGaming brands in Italy that made it present on 40% of all online gambling platforms.

At its essence, harbouring a pure interest stands as the foundational value; this innate curiosity not only draws you closer to your partners but also forms a bridge to the country where your presence is intended.

 

The competitive edge of market-focused products

Consider the success story of Penalty Shoot-out: Street, a football-themed instant game that swiftly captured the hearts of Latin Americans. The strategic development of this game wasn’t a shot in the dark; it was grounded in our acute awareness of Latin Americans’ fervent passion for football.

To fortify Evoplay’s standing in the LatAm market, we elevated our previous metrics goal scorer, Penalty Shoot-out, by enriching it with more dynamic gameplay. We added a Brazil setting, threw in a street football vibe, and cranked up the excitement by letting players choose a spot on the net to send that ball flying. 

The outcome speaks volumes – Penalty Shoot-out: Street in LatAm now contributes significantly, accounting for 60% of Bet Sum, 55% of GGR, 53% of Rounds, and 70% of Users within the overall traffic across all regions. This success underscores the effectiveness of our strategic approach and the resonance of our tailored offerings with the Latin American gaming audience.

This serves as a perfect illustration of adapting a product to meet the specific preferences of a targeted region, delivering precisely what its audience desires. Leveraging the rich cultural heritage and profound interest of Latin Americans in football, we’ve successfully channelled this audience into the iGaming domain, offering them the thrill of betting without being confined to sports events schedules.

 

So, what do we need to win over new markets?

Embarking on a new market venture is akin to diving into Evoplay’s game, resembling the challenges faced by Star Guardians, for example. Choosing your hero is like adopting a personalised professional approach to business development, armed with a specific toolset. Each new market, much like a new room in the game, demands overcoming challenges to secure victory. Progressing from room to room mirrors the journey from market to market. Activating a booster is akin to gaining valuable insights about the market, and venturing into the Bonus game represents entering a highly lucrative market. Here, you compete with formidable opponents, showcasing your brand as the ultimate innovator and absolute conqueror.

Crafting a robust “market expansion playbook” for the iGaming industry involves prioritising key strategies:

  • Deep market understanding

Gaining insights into the nuances of the market, including an understanding of players, competitors, and effective development strategies – a goldmine of market intelligence crucial for navigating this space. Explore not just the ‘where’ but also the ‘why’ behind decisions.

  • Technical flexibility

Ensuring that technical strategies are adaptable to meet prevailing market standards. Take a hands-on approach by observing the functionality of content and releasing tailored games that seamlessly integrate with the specific region’s technical demands.

  • Personal presence and H2H connections

Establishing a personal presence as the embodiment of the company within the market. Cultivate Human-to-Human connections to build trust and solidify long-term relationships. Local partnerships offer a unique lens into the market, providing valuable insights that go beyond the surface.

 

If you think about brand identity, think twice

Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.” 

Brand identity is like the personality of your business – it’s the unique set of traits that make it stand out in the crowd. It’s not just about a fancy logo or catchy tagline; it’s the overall vibe and impression your brand leaves on people. 

 

The inconvenient truth is that you can adjust your product, but you shouldn’t alter your brand.

 

Maintaining your authenticity while dipping a toe in uncharted waters is what really helps a company make a mark. Of course, you may adapt a product, align it with the market and its requirements, but never go off the road of your brand’s values and mission, ensuring that the reputation you’ve built isn’t left at the door when you step into a fresh arena.

 

Your vibe attracts your tribe

Whether it’s a business partner or a colleague joining your team, your vibe attracts your tribe. At Evoplay, to identify potential allies in the market and ensure these partnerships contribute to the overall success of the entry strategy, we thoroughly choose those with whom we cooperate. From the simplest factor of selecting the largest and most proficient operators to finding partners with whom we share a strategic vision aligned with potential and priorities.

The same formula holds true for Evoplay’s business development team. A thriving sales team embodies empathy, adaptability, and a non-traditional approach. Individuals who think outside the box and innovate, coupled with the ability to translate strategy into effective tactics, are the driving force behind business growth. 

This perfectly describes the sales team at Evoplay, renowned as a trailblazer and trendsetter in the iGaming industry. It’s a symbiotic relationship where creative minds generate innovative solutions for the company, and its pioneer breakthroughs inspire the team to forge ahead on this path. The brand’s product becomes a source of inspiration. 

When a salesperson receives abundant positive feedback from both partners and players and witnesses the uniqueness of their selling proposition, it serves as unparalleled motivation. This highlights the undeniable synergy where a brand with inherent value and a high-quality product naturally attracts similar energy in the form of inspired employees.

 

Nothing motivates people more than witnessing how they contribute to positive changes within a company and observing the ripple effect it has on the entire industry.

 

 

Be strategic, play it smart and never lose sight of what your brand stands for. Every move you make, make it count, make it a winner. It’s all about planting your #brandcore flag in every new spot you explore. You’re not just expanding; you’re making your brand a local legend wherever you go.

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