Since we have welcomed aboard a couple of new partners, we wanted to give you a little refresher on Evoplay’s slots provider core values, vision, mission and the exciting journey ahead of us. So take this as a re-introduction, so you get a better idea of why you should definitely partner with us!

Belief Particles That Makeup Evoplay

Evoplay slots provider was founded in 2017 to bring data-driven innovation to the online casino business and change the way people perceive gambling, this is not an easy endeavour, but we are confident that it’s our duty to bring ground-breaking and never seen before games to the market. We add a new look and feel to casino games compared to some industry giants with more traditional and conservative approaches. We live and breathe innovation, and we want to transform the conventional perceptions of casinos and gambling., and bring the best casino slots to the market.

How?
We develop the sort of games that people desire to play, not only for the benefit in the form of winning but for the entertainment.

We deliver not just games, but gaming journeys

With Evoplay’s core values in mind; innovation and entertainment, we are bringing to you 40-45 unique online casino games annually from various different categories such as:

• Video slots – for someone who likes traditional gambling excitement, both 2D and 3D
• Classics – for those who adore the classics and like to reminisce
• Instant games – to attract a whole new demographic of players who enjoy entertainment
• Table Games – for fans of poker, roulette, and other table games

And boost each title with the currently most popular gamification solutions such as:

• Bonus Buys is an amazing feature for those who like to get straight to it without any time wasted.
• Jackpots – those lucky few with winnings
• Gamification aspects such as inviting friends, competing in tournaments, and ranking up the leader board.

We bring gambling awareness. With over 160 casino slot games, each one is subjected to stringent local regulatory checks, after which we, our partners and players, can be sure that everything is operating as it should, with minimal malfunctions.  

We are ISO, MGA, and Gaming Labs Certified, enabling us to deliver our best products to Europe, and we are expanding to ensure that we can provide these games to every corner of the world. 

Spinential engine which allows to feel each spin’s essentiality

Our in-house customised engine or the Spinential system is our innovative helper thanks to which we are able to x10 optimise new casino games and those that are seeing a drop in popularity, resulting in mobile-friendly games that run as smoothly and glitch-free as possible, enabling you to play wherever, whenever. 

Our casino slot games are sure to fulfil your senses, from the top-notch graphics full of a vast array of colours and designs and visual effects to well-thought-out music and sounds that satisfy your sensory receptors with every click of the mouse.

That’s why when our partners and players think about Evoplay, the first comes the quality of visual design and graphics. 

Flagman Games – an annual innovative cherry on top

When it comes to casino games, Evoplay recognises there’s more to them than just the standard fruit slots we’ve all come to adore. However, in order to draw in a younger demographic, we are continuously working to develop cutting-edge games that are both enjoyable and exhilarating enough to keep gamers interested in them for years to come. 

To give an example, “Star Guardians,” our new flagman game, is the first third-person shooter gambling game with manual control.

Point-and-click shooters offer a feeling of more control than standard slot games. Over 80,000 people participated in Star Guardians’ inaugural tournament after its debut.

We strive to produce iconic flagship online casino games every year to bring to our partners and players the most exciting games. 

Achievements we are proud of

Being five years in the iGaming market is not a lot; however, we’ve already gained global recognition; earning some of the industry’s prestigious accolades such as:

And this, of course, this made us achieve amazing commercial results

• Business results: 212% growth in B2B deals, an increase in the number of B2C partners by 40%, 158% in revenue growth, and 350% increase in leads.
• 1,650 000 users, and that number is growing each day rapidly
• 317% GGR
• 88 new integrations 
• 8 new regulated markets 
• Entrance of 9 new markets 
• Global market expansion from 10% up to 90% with local certificates and MGA Recognition Letter
• Obtaining ISO certification
• System of regular partner’s support with promotional tools based on audience, market, and cooperation conditions

Over the years, we have partnered with numerous high-profile platforms and operators such as;

• ORYX Gaming 
• Soft2Bet
• Blue Ocean Gaming
• SoftSwiss
• Parimatch 
• Meridian Bet. 

We partner with the best and we cannot wait to see you on that list. 

At Evoplay, we are invested in not just gaining new partners but gaining new relationships. When you choose to partner with us, we’ll be here tomorrow with innovative and exclusive game titles, marketing materials, Tournaments with delicious rewards, promotional events, giveaways, game testing on all devices, and 24/7 customer support.

Evoplay is for online casinos

Evoplay, an online casino games provider, is expanding into sports betting and gambling. We feel there are prospective clients waiting for the casino sector to deliver them something interesting.

And also for sportsbooks

We are already dipping our toes into the Sports Betting industry and have released three titles that include features loved by sports bettors, such as choosing which country you play for and predicting penalty shootouts – all of which add a little bit of spice. These are;

• Football Bet Instant Game 
• Penalty Shoot-out Instant Game 
• Penalty Series Instant Game 
• Football Slot Game 
• Football Manager Instant Game 

We are constantly focusing our efforts on Affiliate marketing, collaborating with industry influencers and experts to make sure that not one person lives another day without knowing about Evoplay! 

Let’s Rock the Casino World Together 

As mentioned above, we want our online slot games to attract all generations, from Baby Boomers to Generation Z (those that are of legal age), and all of these generation categories have different gaming preferences, which we take into account and produce titles that appeal to each and every one of them. 

To emphasise, this post isn’t so much about us as it is about what we can do for you, which is to bring in new and fascinating players from a variety of markets and entertainment vectors that were not initially interested in the casino sector but were lured in. 

We look forward to having you on our partner’s list, and together we can bring innovative, never seen before igames to your online casinos.

Feel free to send us an email at [email protected] and we will share with you all the outstanding activities planned for this year to make sure you get the best out of it!

And in the meantime, feel free to give our other blog post a read, fascinating interview with our CEO Ivan Kravchuk, and CCO Vladimir Malakchi.

We know how important it is to try games out before choosing the selection of favourite titles that hit all the right places. Our latest partnership with DemoSlot allows players to experience Evoplay’s premium content in a trial mode.

The website is a perfect platform for players to familiarise themselves with iGaming products, their features, rules briefs, and experts’ opinions on them. We are confident that DemoSlot will quickly establish itself as a popular entry point into the world of our captivating and inspiring games suited to every fancy. 

It gives us great pleasure to announce that we’ve partnered up with Gaming Innovation Group Inc. (GiG). The company will be our trusted companion in helping to expand our audience of players in markets governed by MGA jurisdiction.

GiG is an award-winning iGaming technology provider with a player network yearning for high-quality, innovative games, and we are totally geared up to provide that demand! Our gaming portfolio contains 62 titles, including enthralling slots and instant games, that are ready to entertain players and immerse them in fun-loaded plots and settings.

We are excited to welcome a new audience and deliver our top gaming content to a player base across more European countries!

We have exciting news: Evoplay scored a whopping 5 shortlists for the SBC Awards 2022! It is the event where the true stars of the iGaming industry are recognised for what they do. 

We are honoured that our ambitious goals and passion for online games, together with the unwavering purpose and commitment to excellence, have been acknowledged by the vertical’s influencers. Check out the following nominations below where our company, its people, and products have received fervent support from the judges:

• Employer of the Year;
• Leader of the Year (Vladimir Malakchi, Evoplay CCO);
• Casino / Slots Developer of the Year (Star Guardians);
• Innovation in Mobile (Star Guardians);
• Innovation in Casino Entertainment (Star Guardians).

We believe in our victories and work hard to make them a reality! Stay tuned for more updates!

We have fantastic news for all those inquisitive players who wish to unearth every little detail there is to find about Evoplay games. SlotsJudge has entered the list of our B2C partners, and you can dive into the in-depth reviews of our products on the platform!

SlotsJudge is an online guide that covers everything players want to know about the iGaming world, its top games, the best providers, and the most essential information from industry experts. Articles about Evoplay titles will provide you with a sneak peek at our games, before embarking on your own gaming journey at a casino.

We can’t wait to see our players on SlotsJudge – explore the website to check out our gaming hits!

In everything we do, we strive for excellence. When it comes to marketing, we double down our efforts to make it seamlessly flawless!

Evoplay’s large-scale marketing campaigns have always created quite a stir, generating much buzz in the iGaming industry. Our commitment to making our creative games more visible to the audience has resulted in winning two trophies at the EGR Marketing and Innovation Awards. We are super excited to announce our wins in the Supplier Marketing Campaign and B2B Marketing Campaign categories! 

Nothing beats the taste of two victories! We are grateful for the recognition and appreciate every vote that was cast for us!

Our player base is a prosperous community that we want to expand and foster, and Slot Gods – our newest B2C partner – is the ideal platform for this! The website is a depository of information that can come in handy for all those in love with iGaming.

We are incredibly excited to see Evoplay games on Slot Gods where players can familiarise themselves with a particular title.  As a media giant in the iGaming industry, this platform is among our most effectual partners for spreading the word about our products to the appropriate audience.

Don’t hesitate, use Slot Gods to get your hands on a list of casinos where you can enjoy our top games!

Evoplay is super excited to share great news – we are live in Italy! Our 62 titles have obtained the BMM certification and now are ready to be welcomed and enjoyed by Italian players.

We constantly work on extending our reach to provide our partners with more space for their business development. Our certified set of 52 slots and 10 instant games made up of high-performing titles, including Fruit Super Nova 100, Cycle of Luck, Gold of Sirens, Ellen’s Fortune, Temple of Dead, is at the point to be spun up for players in Italy. 

If you are interested in engaging Italian players and getting the complete list of the Evoplay games available in the country, don’t hesitate to reach out to your Key Account Manager or contact our team at [email protected].

Evoplay extends a warm welcome to our new comrade in the B2C space – CasinoMentor. We are thrilled to shake hands with the platform that is so player-oriented and a true goldmine of useful information about online casinos and games!

CasinoMentor is a one-and-done kind of iGaming directory portal where those who are on the hunt for tips can find an up-to-date list of reliable gambling websites, overviews of the most tempting bonuses and must-try games.

So, dear connoisseurs, please enjoy the trove of Evoplay games on CasinoMentor!

How do we understand that our games are loved, cherished and celebrated? Well, we get feedback, which often turns into us being shortlisted for nominations at prestigious awards.

Audience voting at BSG Awards 2022 has revealed Evolay as a nominee in the Best Slots Provider in the Baltics 2022 (B2B) category! It’s a heartwarming recognition, and words can’t express how much every vote means to us!

We are impatiently waiting for the final winners to be announced on May 12 and carry on our exciting game creation journey meanwhile. Stay tuned!

Teamwork makes the dream work. That’s why we continue to expand our partner network, shaking hands with the most outstanding representatives of the iGaming industry, and taking on new markets in tandem. Oryx Gaming is our latest collaboration helping us to reach new business frontiers!

Evoplay has established itself as a leading turnkey solutions provider of gambling content, and we are confident that our impressive collaboration with Oryx Gaming will not go unnoticed in the powerful markets of our sector! 

We can’t wait to start working together with our new partner and have our award-winning game portfolio available in the jurisdictions it covers!  

Whilst Ukraine remains under fire, we believe that every step to support the army, no matter how big, is crucial. That is why Evoplay has run a fundraising NFT campaign dedicated to helping overcome the dire consequences the war is having on the country.

A team of the company’s talented digital artists has created 5 NFTs, which are already available on OpenSea.io. Impressive and realistic, they depict the war’s impact on the country’s citizens and the Ukrainian people’s bravery. The money collected from the sales of the NFTs will go straight to the military.

We ask all and everyone to provide financial assistance to Ukraine’s armed forces by participating in the auction that takes place on 6-17 April, 2022. 

Follow the link to make your contribution to the establishment of peace.

We are always keen to keep our community up to date on positive events in Evoplay’s life. Now we have some exciting news to announce: two of our most popular games – Star Guardians and Bloody Brilliant – have been added to the CasinoBeats Developer Awards 2022 shortlists! The event is a hub for cutting-edge innovations in online entertainment, as well as a hotspot for first-in-class iGaming titles. 

We’re honoured that our games have been nominated for one of the industry’s most prestigious awards in such inspiring categories:

• Slot of the Year (Bloody Brilliant);
• Game Innovation (Star Guardians);
• Game Narrative (Star Guardians);
• Game Design & Art Direction (Star Guardians).

We can’t wait for the ceremony and wish our products good luck!

Stay tuned!

Nowadays, nothing goes without gamification as it proves to be efficient for all types of businesses – it increases their profitability by 7 times and conversion rates by 700%. 

In short, gamification means –  implementing game principles in forms of different activities – competitions, leaderboards, achievements in non-gaming businesses. 

In some game developers’ and operators’ minds, casino games do not need additional gamification as it is gamified by default – this is complete nonsense.

The online casino games, the product, where people come for entertainment, need gamification even more so. 

Why is gamification important in iGaming? 

Gamification can in many ways empower a game, evoke players’ emotions and the feelings connected with a competitive spirit. It can turn monotonous gameplay into an exciting journey full of rewards for players. It intensifies curiosity, which stimulates the players’ senses to explore the game’s possibilities, discover new aspects and versions. 

As it is based on player psychology, gamification increases the dopamine level, stimulating the player’s excitement. This happens by taking certain actions, winning a prize, fulfilling an achievement that entices players to come back and play the game to achieve more.

To apply gamification in the right way and make it work for you, it is necessary to understand the player’s psychology from the onset. This is because the core science of gamification relies on psychology.

Game elements and mechanics that attract different types of players 

ResearchGate

Richard A. Bartle (2003) divided players into four types based on their motivation to participate in a game and behavior:

• Killers prefer competition with other players. Tournaments or any other forms of competitive events, as well as multiplayer games, are what attracts this category of players most of all.
• Achievers want to see scores and other rates of their success. These players are focused on achievements, that is why leaderboards and other tools displaying results and scores will become a solution. The opportunity to earn more points motivates these users to continue playing.
• Socialisers – such players enjoy interacting with other participants during the game (for example, in chat rooms or during streams). Usually, the following players are interested in discussions with like-minded people, inviting friends to the game, sharing gameplay screenshots, etc. 
• Explorers – these users want to immerse themselves into the game’s atmosphere and explore it to the fullest. They prefer dynamics and development of the gaming process with new settings, rounds, and bonus games. Innovative products and experimental mechanics, for instance, 3D games, are the main attraction for such casino players. 

Gamification works. And we know it!

Casinos and game suppliers are also in a win-win situation here as the result as such high player interest in the game considerably increases ROI indicators, boosts SlotCount, GGR numbers, session duration and solves the biggest pain point – player retention. 

Having tested different gamification for the last two years, we’re fully sure that GAMIFICATION WORKS! And we can prove it by figures.

Based on our experience, tournaments rank first in the list of the most effective gamification tools when it comes to instant games. Their competitive element motivates players to stay with the game and achieve more. It happens even when players don’t participate in a tournament but watch others playing. Results of tournaments allow them to estimate winners’ success and inspire them to take risks and continue beating opponents in scores.

Having organized the tournament for our partners, we have seen the SlotCount grow by 60-80% on average while reaching 250% growth at its peak. The key to such success is a proper timely organization of the whole process, a well-thought marketing advertising campaign, supported by our partners, and great feedback from our players that was ensured by the selection of players’ favorite game titles, beneficial terms and conditions, attractive prize pool and additional participation opportunities.

Jackpots have established themselves as one of the most engaging gamification tools. There are several types of leaderboards that can display the amounts of current jackpots, winning results in various rooms, or top 100 players. Moreover, the system can notify a player when someone hits the jackpot, which also sparks interest in the game. It motivates gamblers to play longer, strive for more accomplishments, better results, and have higher goals to achieve. 

Evoplay’s Shadow of Luxor Jackpot illustrates the effectiveness of this gamification tool. The same holds for instant and crash games with Save the Hamster, Lucky Sector and Lucky Crumbling being shining examples. 

The opportunity to buy a chance to win more increases adrenaline from the game. That is why in-game purchases/shops, such as the bonus buy feature, are a profit-generating gamification type. This fact is proved by Evoplay’s data on how the rates have increased with this feature being added to a gaming title. 

How to choose a gamification tool and measure its effectiveness

We will start from the truth: there is no ideal tool as it all depends on different factors as theme, mathematics, audience the game is focused on, players’ needs, etc. 

In multiplayer games, for example, a leaderboard and top players list are must-haves. The same principle applies to titles the gameplay of which includes high risk, crush games, where leaderboards allow players to see that ‘the game is worth the candle’. Individual games and titles with multiple levels require progress maps as well as status systems. 

Achievements always motivate the most enthusiastic gamblers to continue playing until they get a top reward. That is why such games should have a well-defined final with an ultimate goal for players to strive for. Replay systems, which allow them to review other players’ successful rounds with the best results, will only increase the incentive to achieve more.

After choosing gamification tools, the next step is to estimate their value – measure their effectiveness. 

There are several ways to understand whether a tool meets players’ needs in gamification. A/B tests are among the most efficient methods to find out about key performance metrics. Playtests and polling can also help to gather all the necessary information about the specific tool’s advantages and disadvantages. 

Being a tool for acquisition and retention, gamification can also be interpreted via basic marketing analysis methods. As the game’s profit is the main metric for both iGaming product suppliers and casino operators, financial indicators – SlotCount, GGR – play the key role here. 

But as everywhere, balance is a keyword, The game shouldn’t be overwhelmed with an enormous number of gamifying features to ‘spoil’ a player – it won’t make it work. The accomplishment of a specific goal in a game should have real value for players and create exclusivity of the winning experience. 

We all want something that is hard to achieve. But when the path to the goal is full of exciting adventures, we’re all down to it. 

Correct?

We want to share great news – Evoplay has entered into a new B2C partnership – this time with RealCasinosCanada!

RealCasinosCanada is a team of iGaming enthusiasts who know everything about online gambling in Canada and share expertise in this. It is a complete library of top casino lists, honest reviews and games to provide players with crème de la crème gambling entertainment.

We are super excited to see the Evoplay games on the platform – use it to find the list of trusted casinos to play them!

Evoplay never stops enriching its partner network with new collaborations. Gamblorium is the latest partnership we are super excited to announce!

It is a B2C online platform, or, as they call themselves, an iGaming laboratory, where gambling providers and products are thoroughly tested. Gamblorium is a perfect place to find in-depth reviews of casinos and comprehensive information about the industry brands. 

We can’t wait for our games to be added to the lab and are happy to meet our players on the platform!

Evoplay continues extending its partnership network with valuable platforms. This time, we are welcoming a new B2C partner – SlotsWise!

It is a website providing players with honest slot reviews and other useful information about casino game offers, helping to gamble wisely. On the online portal, gamblers can find announcements of new slots, the list of reliable casinos and the hottest bonuses.

We are proud to establish a collaboration with SlotsWise and are excited to see the Evoplay products reviewed on the platform!

We are excited to announce that Evoplay has received its ISO 27001 certification! It’s another proof that we always follow the best practices in ensuring the protection of internal information systems as well as our partners’ data. 

With an ambitious expansion strategy in mind, Evoplay applied for the information security management audit, during which its elements were tested for compliance with the ISO 27001 standard requirements. Having gone through the assessment, the company again highlighted its fundamental values – excellence in products, doing everything with partners in mind, and commitment to continuous development. 

There are more accomplishments ahead – stay tuned!

At the end of the day, a return on investment (ROI) defines the success and efficiency of any business. It’s not surprising that the iGaming industry, which reached US$66.67 billion in 2020 (The European Business Review), is an alluring pie that everybody wants a piece of. What’s most important here, this pie volume is expected to grow to US$92.9 billion in 2023 (Statista).

Games are golden assets that generate profits for the businesses across the iGaming industry, therefore, these should be maximally attractive, relevant and beneficial to every player.

As a developer with a rich expertise in game creation, one that has proven to be very successful in acquiring and retaining players, Evoplay has defined the recipe that produces a highly profitable casino game.

For more information, visit Evoplay landing page.

Know your target audience

Developing a high-quality game isn’t enough, it must also function to fulfil the specific needs of players.

To avoid a hit-or-miss approach, a developer should clearly understand the end-user’s profile by researching and segmenting the audience. It is a win-win situation for suppliers,  casino operators and players, as the data says:

56% of consumers say that businesses should know and understand their needs. Moreover, 51% of consumers believe that companies display too much irrelevant content to them.
Marketo Engagement Gap report

Present-day trends prove that personalisation is key for generating high revenue, as it gives customers what they really want, making the ‘purchase’ easy to accomplish.

Netflix and YouTube boast one of the most powerful recommendation engines, which learn and analyse user data in a highly efficient manner. As a result, 70% of a user’s time on YouTube is spent watching videos suggested by algorithms, which makes it a global choice for both music and video.

Netflix on the other hand, conducts 250 A/B tests on different users and markets on an annual basis that enables it to produce $1 billion a year in value from customer retention.

As a consequence, the iGaming vertical should regard personalisation as a must-have in order to keep up with the dynamic pace of the entertainment industry – just as it is for Netflix and YouTube. Targeting a game to a specific audience saves time, effort and budget, when a supplier transfers a customer to the ‘intention’ stage, it can achieve the required action much faster.

The flow of customers’ decision making

So how to understand your player?
Segment the audience by groups and target them with the relevant offer.

Evoplay’s experience allowed us to single out two strategies that increase a game’s GGR using player classification:

• Aim at all players’ types and concentrate efforts on all markets.

Classic casino games with familiar and easy-to-understand mechanics that engage conservative players, seem to be a perfect solution. These players have a particular understanding of what the game should look like. However, it doesn’t mean that a supplier can go with out-of-date ideas: even with traditional mechanics, a product should still stand out from other games to be interesting for a player and have value for them.

• Develop a product for a specific audience.

This includes those who are tired of stereotypical casino games and those who haven’t tried gambling before but are generally keen on gaming. This group of players actively search for brand-new, unconventional content that will allow them to meet the excitement of a novel title.

Of course, This is something that’s not easy to achieve, as it requires extensive research and development of an original product in its type and offer.

Millennials or Generation Y, are prominent representatives of this group: they have experience in video games but aren’t too familiar with gambling. A developer’s major challenge is to find the approach to this audience via transferring the video gaming experience to a gambling product.

Evoplay’s Star Guardians is a perfect example of a game that can appeal to modern players. It incorporates many features seen in video games and adapts these to the gambling world, e. g., manual control, the opportunity to choose a character and change at any point of their playing journey, the third-person shooter genre that, according to Statista, is the most popular game genre for all age groups.

The game’s success as an eye-catching innovative product that is interesting for Millennials is proven by the figures.

Polished technology and UI/UX

There are five crucial aspects that influence a player’s decision to stay with a game:

1) User-friendly and easy to understand UI/UX

A well-designed UI/UX and seamless game operation increases the quality of a player’s journey and therefore, improves interaction with a product.

The experience should be dynamic, intriguing, engaging and rewarding, but at the same time, remain easy-to-understand and easy to play. Players should clearly understand the game flow, what will happen next, and what actions are needed to accomplish rewards.

2) Intuitive navigation

Make sure that a game has an intuitive design, which doesn’t require additional instructions when switching between menu options or using in-game navigation. A user-friendly interface on a smartphone encompasses calling functions by swipes or other effortless actions on a touch screen.

3) Fast load

With the appearance of games, which are more technically demanding, e. g., 3D titles, it is highly important to optimise them to ensure the overall game’s fast loading. The purpose is clear, to make sure the game’s elements appear synchronously and without delays, not to leave a player irritated with the game’s speed.

4) Absence of bugs and glitches

A profitable casino game is, first of all, one that operates smoothly and seamlessly. It means that there should be no room for bugs and glitches or the post-game experience would be one of irritation and dissatisfaction.

Measure thrice and cut once or test thrice and release once.

Before releasing a product, test it and double-check to be sure that it works well on all devices – from the oldest to newest generations of smartphones and all operating systems.

5) Full mobile adaptation

Five years ago, mobile optimisation was a privilege for iGaming, now it’s an absolute must, as mobile phones appear to be the preferred device for playing now.

More than 75% of the traffic of Evoplay games comes from mobile.
Statista

Thus, develop a mobile first game, one with a UI that can be fully adapted to a smartphone, including: intuitive swipe function, the appropriate size of buttons and icons, adjustment to screen resolution and a touch display. A game should be optimised for all models of mobile devices and the internet speed, regardless of players’ location.

High-quality game engine

To save time spent on the creation of a game’s basic features, developers use an engine, which is a framework containing all necessary tools. This approach optimises the process, allowing them to focus on creative solutions for a product.

A game engine is a core of a product, which performs a vast number of responsibilities:

• graphics rendering;
• physics rendering;
• memory management;
• collision detection;
• sound creation;
• game logic;
• artificial intelligence;
• animation;
• and many others.

For example, in 2020, Evoplay presented its branded customised game engine, Spinential, which increased game load performance and enhanced storage by 10 times.

Spinential proved to be a real solution for Evoplay appealing to different audiences, both emerging and developed markets that have different Internet speeds such as Latin America, Eastern Europe etc.

Also, we’ve presented our prize possession, Elven Princesses, on the Spinential engine, optimising the game’s load time by 10 times and boosting its graphics. That, as a result, helped us widen the player reach across all markets.

Innovative game mechanics and fresh themes

Mechanics and themes have a direct influence on a game’s success and revenue. The task of game mechanics, in this case, is to provide mathematics, which allow players to experience the excitement of winning and explore the game to the full extent.

Speaking about themes, there are two possible approaches:

1) Innovative twists on retro themes, e. g., fruit or ancient Egypt, which have proved to be players’ all-time favourites. Technologically advanced graphics and cutting-edge features will refresh the game and make it more appealing to a modern player.

From our portfolio, the Fruit Super Nova series of games is a demonstrative example of a popular classic slot, which has got a new lease on life with modernised faceting. The title has astonishing visuals and is perfectly adaptable to mobile phones, attracting both conservative and modern players.

2) Creating based on innovative mechanics and scenarios is interesting for modern players.

Experiments and new solutions are the only way to create unique and profitable products.

Art of storytelling

A game title, which has an interesting plot and invites players to an exciting journey, has more chances to get on the list of users’ favourite games.

Storytelling can increase the conversion rate by 30%.
Search Engine Watch: https://www.searchenginewatch.com/2019/12/20/how-storytelling-boosts-content-marketing/

Storyline

A story usually provides a game with depth – going from one episode to another, a player discovers settings, becomes closer acquainted with characters and explores features. It creates a connection between a player and a game, this influences their desire to keep returning to the product.

With the help of a unique storyline, which is developing step by step, gamblers get a sense of achievement, completion, engagement in the events occurring and immerse themselves fully in the game.

Character

Сharacters also play an essential role in a game: antagonists and protagonists complement the plot with confrontation and add dynamics to a game. To make it impactful, a developer’s task is to write a story behind a title, one which will provide the interpretation of its episodes and engross the attention of players.

Evoplay’s flagship game, Star Guardians, is a good example of successful storytelling. The industry’s first slot inspired by a third-person shooter is built on a fantasy world. It is a thrilling adventure, where a brave squad fights against mutated insects. Each character has their own story, which continues when they confront dangerous creatures.

The unparalleled plot of Star Guardians is corroborated by an artbook describing the story and its characters, as well as digital content, including videos and social media activities. It allowed introducing a novel world, which has an emotional context for a player.

Essential duo: graphics and sounding

Game visuals require detailed attention as they are responsible for attracting new audiences. The entertainment sector, namely its consumers, is especially picky and demanding when it comes to visuals. This is why a profitable iGaming product needs to be one that is both aesthetically pleasing and offers high-quality graphics.

The perfect blend of eye-catching impressive graphics and simple but engaging mechanics with a player-centric approach can create an absolute winning combo for a developer.

Sounds and background music also play a vital role in regard to the game’s atmosphere and have a considerable impact on players’ engagement. Soundtrack and additional sounds help immerse players in a game’s world and make settings more realistic.

The musical component allows emphasises the most significant moments of a game, thus capturing players’ attention. This establishes emotional ties between a product and a user, influencing retention directly. Moreover, it creates a so-called audial engagement:

Sound carries the biggest amount of emotional content than any other component. Hearing is connected with a limbic system, which allows sounds to recall certain memories.

(S. Brown, M. J. Martinez, and L. M. Parsons, “Passive music listening spontaneously engages limbic and paralimbic systems,” NeuroReport, vol. 15, no. 13, pp. 2033–2037, 2004). 

Every developer has its own recipe for how to cook a perfect dish named ‘a profitable game’. While some players might prefer to enjoy classic ‘sweet’ fruit slots, others taste hot ‘chilli’ titles with innovative solutions, the ingredients and their portion will be dependent on your target – the player.

Knowing a perfect recipe, a blend of all the necessary components – makes the player return to the game and increasingly beneficial to both suppliers and casino operators.

Don’t hesitate to contact us at [email protected] if you have any suggestions.

Hundreds of differently themed and styled games are added to casino sites every day, however, not all of them succeed to compete for player attention, and most importantly, are able to retain it. 

Every industry has its leaders and outsiders, which is normal. As the well-known Pareto principle says:

“20% of all casino games generate 80% of total industry revenue.” 

Moreover, the game’s performance is a very relative phenomenon since a game can show different results, depending on the market, audience, local player preferences, and so on. 

But in such a fast-growing industry as iGaming, there is no time to ignore the tools and methods that can pull the best out of each title. Otherwise, you will give your competitor a big advantage by providing them with a bigger market share.

To combat this phenomenon, Evoplay has singled out “blockers” that prevent casino games from unlocking their full potential and achieving the best results.

Lack of promotion

One of the biggest business rules is that ‘advertising drives sales’, because how can customers interact with a product if they haven’t seen it?

Having so many options to choose from, a player will scarcely scroll through them all the way to the bottom of the page, rather they will choose a game which is visible and, in some way, attracts the attention by offering something really special. 

The lesson here is that it’s not enough just to add the title of a game to a casino lobby. After its launch, any game requires further promotion to be able to stand out from the crowd.

We can see this in our own experiences. Evoplay’s regular one game a month promotional campaign helps our casino partners grow SlotCount by 80-100% on average, and even boost our top titles performance by 280% in some cases.

One tournament activity, packed with 5-10 game titles, increases the SlotCount number of each of the games by 60-80% on average. Moreover, some of our titles have achieved a growth of 250% which means all is possible when planning and managing with player needs in mind.

Low-quality UI/UX

While iGaming products mostly rely on mathematics, RTP, mechanics, features to sell the game, it’s a big mistake to think a visual design isn’t important to the modern player. 

93% of customers have confirmed that they make their choice based on a product’s visual appearance.
Insights in Marketing research

For 85% of consumers, colour is an important factor, while they are choosing a product.
Sound can strengthen the identity of the product and create an effective and memorable sound experience via certain voices, jingles and music.
ResearchGate study

Improved user interface (UI) considerably increases website conversion (by 200%), and user experience (UX) can raise conversion rates by 400%.
Forrester’s statement

Gameplay is the business card of any game, and it influences players’ perception of a product. And it’s not just about reels, rows, and classic fruit symbols anymore – players nowadays need exciting gaming journeys as they get easily bored by the monotonous spinning of the reels in classic experiences. 

Each game round should provide players with an exclusive user experience to allow them to explore a title’s complete storyline and full game potential. 

Visual design and sound effects are included to create an interconnection between a player’s brain and certain actions or exciting moments, like wins, special features, new rounds, etc. 

Thus, if a game lacks visuals and sounds, overall player satisfaction decreases. 

For example, many casinos underestimate the importance of winning pop-ups for players, while it’s one of the most anticipated and memorable events for them.

Moreover, to make a product attractive for Millennials, who are the future audience of online casinos, the gameplay should be both high-quality and attractive. This generation is raised in the era of the internet and technology, playing video games, and using social media, which is why such players are becoming increasingly difficult to attract. 

But the solution for this does exist! It requires a game that is beyond the scope of a primitive slot – requiring excellent graphics, an exciting storyline, and a video game experience – similar to one they’ve been used to for years. 

No localization strategy

One of the most common reasons why a game doesn’t perform well in a certain market or shows different results across various markets is the absence of localization strategy and the adaptation of any product to local player preferences. 

Online casinos serve a variety of countries, which have different languages and currencies, and neglecting that can create a disconnecting bridge between a player, casino operator, and a game supplier.

For example, if the game’s interface is available only in the English language, while a local player is, for example, from Latin America and speaks Spanish, they simply won’t be able to understand the game rules and all the pop-ups in the game, and likely will leave the game in very little time.

The same goes with currency. If a player’s local currency isn’t on the list of game currencies, they won’t be able to make the first deposit and enter the game.  

Also, if the Internet speed is low, users can’t load all the content of a game and play it, but this is mostly related to emerging markets with insufficient Internet penetration.

In these ways, a casino can lose players without even fighting for them.

To ensure our casino partners are retaining their players, we pay the highest attention to the adaptation of our game offerings to the market’s unique needs. 

Planning our entrance into new markets such as Croatia, Romania, Italy, Bulgaria, Belarus and Lithuania, we ensured that all content was translated into the local languages and integrated the local currency to be able to appeal to the local player in full range. 

Non-advantageous game mathematics

One chooses to play a casino game for entertainment purposes, but most importantly to win, and that is why greedy mathematics behind casino games frequently becomes the reason why players don’t want to go back to a certain title. 

The breath-taking moment of win can be accompanied by various animations and sound effects that inspire a user to continue playing. There is nothing inspiring about remaining on the same screen and seeing no changes in gameplay for a long time. Instead, there is a good chance that they won’t have the motivation to return to this title ever again.

iGaming products with poor RTP deprive casino customers of the pleasure of a win and their ability to experience all the features, leaving them unable to get deep into the flow game. 

Ignoring trends in gamification

Following the above, players choose games with big potential that special features are there to ensure.

Special features play a big role in any online casino game, as they are responsible for the extra delight players get from a product. Bonus Buy games, Megaways mechanics and jackpots add value to the gameplay as they increase the chance and volume of each win.

When gamblers trigger special features, this moment is followed by special visual and audio effects which break the repetitive spinning of reels, since players are looking forward to such bonuses and get a flush of adrenaline when they appear. 

Trendy bonus features can drastically diversify the game, making it more dynamic, advantageous, and appealing to the players. 

Bonus Buy games, for instance, have proved to be very popular among online casino visitors and can make a significant difference within the same title (of course, a positive one). 

Based on our analytics, the SlotCount of our title with a bonus buy feature, Curse of the Pharaoh Bonus Buy, is more than 178% higher than its same version without the feature.

If you have any questions or have suggestions for cooperation – we are always happy to answer them at [email protected].