As a leading game developer, we at Evoplay take pride in creating some of the most innovative and engaging online slots in the industry. We are committed to excellence and passionate about gaming, which is why our award-winning titles are known for their innovative gamification elements, immersive gameplay, and exciting features. We want to share with you the work that goes into creating some of the players’ favourite slots.

Quick Run-through of the Creation Process

Step 1: Conceptualisation

The first step in creating an online slot is to come up with a concept. We brainstorm ideas, considering various themes and features that they believe will appeal to players. This process can take anywhere from a few days to a few weeks, depending on the complexity of the game.

Step 2: Design

Once the concept is finalised, the design process begins. This includes creating the game’s artwork, graphics, and animations. We use the latest software and tools, such as our in-house Spinential engine, to create high-quality visuals that are both captivating and realistic.

Step 3: Development

After the design is complete, the game’s development begins. This includes writing the code that makes the game work, including the game’s features, bonuses, and gameplay mechanics. The development team work tirelessly to ensure that each game is optimised for different devices, including desktops, laptops, tablets, and mobile devices.

Step 4: Testing

Before any game is released, it goes through rigorous testing to ensure that it functions correctly and is free of bugs or glitches. The testing process involves multiple rounds of QA testing and gameplay testing to ensure that each game meets the company’s high standards and passes all of the necessary certifications. 

Step 5: Release

Once the game has passed testing and is ready to be released, it is launched on various online casino websites. Evoplay’s online games are available on a wide range of platforms, including desktop, mobile, and tablet devices. The company also works with various online casinos to offer exclusive promotions, tournaments, quests, and more. 

Breaking Down the Creation Process

Creating award-winning online slots is no easy feat, and at Evoplay, we take this challenge head-on. We believe that the key to success lies in staying ahead of the curve; that’s why we conduct extensive market research to determine what the next younger generations and players really want from their online gaming experiences. 

Let’s face it; fruit slots just don’t cut it anymore. Millennials and Gen Zs crave games with innovative features, cutting-edge graphics, and gamification elements that offer a thrilling and immersive experience.

We constantly push the boundaries and deliver games that exceed players’ expectations. Our team of talented designers, developers, and testers work tirelessly to create games that are visually stunning, entertaining, and engaging. We believe that a game should be more than just a way to pass the time; it should be an experience that players remember for years to come.

Our process begins with developing a commercial strategy that involves identifying the regions we want to target and determining the number of games we aim to supply to each region. In addition, we analyse the players in these regions to identify the most popular games and themes among them. We also take into account industry trends and the requests of casino operators.

When creating our games, we prioritise the themes and features that are most likely to appeal to players in our target regions. However, we also consider the capabilities and expertise of our team, as we do everything in-house. For instance, while we may be able to produce many Fruit Super Nova games, we can only create one or two Star Guardians-like games per year. This is because Star Guardians is a 3D game that requires a larger team and more advanced skills to develop, which also means it carries a greater risk. Therefore, we allocate more resources to ensure its success.

Every aspect of creating an online slot game is carefully considered and planned out to ensure that it is the best possible experience for the players. Each gamification feature and mechanic is meticulously crafted to suit the targeted player demographic and provide an enjoyable gaming experience. Our team of experts takes the time to research the market, analyse player preferences, and consider the industry’s latest trends and technological advancements. We put in a great deal of effort to ensure that every element of the game is well thought out and implemented flawlessly. Ultimately, our goal is to create online slot games that are not only visually stunning but also engaging and exciting for players to play, providing a seamless gaming experience that players will want to revisit. 

Consider The Greatest Catch as an example, which happens to be one of our most cherished titles. Following its release, we kept a watchful eye on the metrics and player and partner feedback, as well as industry trends. It became apparent that players were showing a growing interest in the Bonus Buy feature. Consequently, we incorporated this feature in our next release, The Greatest Catch Bonus Buy. The results are evident from the image below, indicating an upsurge in key metrics. We follow this process for all our games to create the most sought-after titles in the industry.

Today we are excited to share with you our newest partnership with Kansspel.nu, a highly regarded website in the Netherlands and in the online gaming industry as a whole. This collaboration presents a fantastic opportunity for us to showcase our cutting-edge gaming products to a wider audience of players, thanks to Kansspel.nu’s extensive reach and trusted reputation.

Kansspel.nu will prominently feature our latest game releases on their platform, providing exceptional entertainment and excitement to their users as part of our partnership. We are confident that this collaboration will not only strengthen our position in the market but also create new avenues for mutual growth and success.

Our core mission is to deliver innovative and immersive gaming experiences that resonate with players across the globe. By teaming up with Kansspel.nu, we aim to expand our reach to the Netherlands and offer even more value to players seeking high-quality gaming options.

We are enthusiastic about the possibilities of this collaboration to elevate the iGaming experience. We anticipate discovering new possibilities for working with Kansspel.nu and are devoted to making a significant contribution to the industry jointly.

A game is a tool used by casino operators to generate revenue. It is a building block upon which they will construct an entertainment platform – a casino website. 

However, after being introduced to the market, every casino product needs promotion; otherwise, it risks remaining invisible to players and thus not profitable. 

A game’s performance can be estimated based on several KPIs:

• gross gaming revenue (GGR);
• net gaming revenue (NGR);
• conversion rate;
• bounce rate;
• the lifetime value of players (LTV);
• the average revenue per user; 
• cost per acquisition (CPA);
• etc.

Operators can apply a powerful toolkit to boost a gaming title’s metrics and turn players’ attention to it for increasing casino revenue.

Game promotional offers every casino should use

Being a part of the entertainment sector, the iGaming vertical has enormous potential to promote its products, making this process enthralling, full of fun, and profitable for players. Check out the most efficient methods for introducing an iGaming title, making it a top pick for players.

Quests

Quests have always been one of the most powerful gamification tools, appealing to almost every type of player: killers, achievers, socialisers, and explorers. Every player finds their own engagement factor in online game quests, and participating titles will never be overlooked.

At Evoplay, we developed an ultimate QuestEvo tool, allowing players to embark on exciting adventures and complete quests with rewards to earn prizes. It is a perfect marketing method aimed at increasing customer acquisition, retention, and loyalty. Our quest tool is an excellent addition to any casino’s game offerings, as players will be able to explore new worlds and in a variety of quest-based games.

Game-based motivation increases user engagement by 48%. We have created a tool that enhances the iGaming experience, by instilling aspiration and satisfaction in players through the achievement of predetermined goals. Players can navigate the competitive gaming world using only 3 buttons on the main Evo widget. By clicking the widget, a player will be transferred to the main screen, where they will see a list of available quests for the day. They can easily obtain the list of the Evoplay quest games as well as the rules for successful completion.

Currently, we have 5 types of interactive game quests based on: 

• turnover (Bet Sum);
• amount of wins;
• amount of spins (with the bet amount and without it);
• accumulated win sum;
• the Free Spins game.

QuestEvo tool – is an all-inclusive solution that doesn’t require any special technical configuration or additional materials from the casino side. It’s now ready for implementation and use!

Want a quest tool as a fun and engaging way to keep players coming back? Contact us for quests and discover how you can capitalise on them to the fullest!

Tournaments

Casino players enjoy tournaments for a variety of reasons. First and foremost, tournaments offer a chance to compete against other players to potentially win a significant prize. The competitive aspect of tournaments adds an extra layer of excitement and challenge players to rise to the top of the rankings. By promoting tournaments, casinos can significantly boost their key metrics and engage more players to compete for a prize pool.

Evoplay’s Tournaments tool is developed in such a way that participants experience maximum excitement while earning points, which they can later redeem for a share of a whopping prize fund. Casinos increase their engagement and retention rates through two types of this activity: local tournaments and network game tournaments, while also experiencing a spike in GGR, Bet Sum, etc. To offer players a great deal of choice, we include both slots and instant games in tournaments, with separate competitions for each.

To make our online game tournaments even more efficient for our partners, we provide them with all of the necessary support and materials:

• Promotional banners on the homepage and casino lobby of participating casinos.
• Landing pages for Evoplay game tournaments.
• Prime positioning of game/games included in the promotion section.
• Promo banners placement.
• SMS, email newsletters, push and in-box notifications.
• Social media activity for casino game tournament promotion.

Given all the groundwork and support we provide for this type of activity, our partners see impressive game tournament results, including increased brand exposure.

Jackpots

Jackpot casino games have proven to be a real top pick among players making them super excited to win big in one fell swoop. It makes them feel more invested in the process of gaming, which in turn heightens the excitement and positive anticipation they feel during gameplay. 

Casinos benefit from big win jackpots in their key performance indicators when they use such titles. The enticing nature of game jackpot prizes increases player interest and engagement. According to recent data, almost 70% of players increase their daily bets while taking part in jackpot campaigns. Consequently, it has a positive impact on Bet Count growth (up to 50% of an average Bet Sum in online game jackpots). In addition, 47.5% of players prefer to play only jackpot games.

Player favourite jackpots available within the casino offer are a surefire way to supercharge player loyalty and attract new players. Moreover, Evoplay jackpot games are a ready-made advertising tool for a casino. Nothing is more inspiring for players than seeing a screenshot of big wins, testimonials, and other proofs of scooping up a large profit. 

The popularity of jackpots proves that there is a high demand for their variety in different formats. Both fixed and progressive jackpots can give a commercial boost to a casino. In light of this, we have created the Evoplay Jackpot Widget – a casino interface component that displays the jackpot amount in real-time. A casino can set the jackpot amount update and select one of 3 jackpot design skins, or request its own unique design.

Bonus Buy feature

Bonus Buy games proved to be a huge hit with online casino players. Our research shows that Bonus Buy is a game performance booster, which is why we are constantly upgrading our already-released games with the feature. 

Being the most efficient among special game features, Bonus Buy provides players with numerous benefits and online casinos – with added value. iGamers play Bonus Buy games because they have higher chances of winning, RTP and access to Free Spins or a bonus round available anytime. It results in more satisfied customers and increased loyalty to the casino. 

The Evoplay Bonus Buy games demonstrate a striking result – a significant surge in almost all metrics. Look no further than our selection of Bonus Buy-based titles for constant increase in Average Bet, Rounds and GGR!

Branded games 

Unique game branding is an opportunity to show your brand exclusiveness to the audience. By adapting an existing game to reflect the casino’s aesthetic and promote brand recognition, a casino can tap into a new level of marketing previously only available to strong market performers. 

Evoplay branded games are an efficient way to accentuate your casino brand and stand out from the crowd. With the online casino competition growing by the day, such content is a non-traditional approach to positioning and presenting your iGaming platform. Branded online games profile a casino as one that differentiates and invests heavily in reaching a broader audience of players.

In contrast to branded game development, we offer our partners branded casino games promotion, which is a ready tool for growing your popularity. At the end of it all, you’ll get exclusive content with any graphic component showcasing your brand. Just imagine having your company name appear in a bestseller gaming title: you reflect your brand personality, engage an audience, and target and attract new players – all in a natural way.  Brand promotion games have a positive impact on a casino’s perception and image, thus turbocharging the metrics.

Acquisition bonuses

Online casino bonuses are one of the most effective types of promotions as they provide players with perks, which can increase their profit in a game as well as a casino’s GGR. Depending on a promotion’s goal, there are three types of bonuses that can be used to enhance a game’s performance.

The purpose of the acquisition bonus is to help a casino acquire new customers via a specific gaming title. Here are the most popular types of such bonuses.

A deposit/no-deposit welcome bonus is given to a newly registered user of an iGaming website and positively influences the conversion rate and average revenue per user. It can be rewarded after a player has deposited at an online casino or even without the obligatory balance replenishment. To boost a game, an operator can offer a welcome deposit bonus, which can be used only in it.  

A promo code bonus can be applied to a specific gaming product, allowing an operator to improve their metrics and track how many people participate. 

Retention bonuses

To hold players’ attention to a particular game, a casino can use a wide variety of retention bonuses. 

Casinos can provide monthly/weekly/daily game bonuses and rewards to players to promote a gaming title. They are given in the form of free spins, deposit multipliers, cashback, etc. While end-users get more opportunities to win and stay on a website to take advantage of it, operators grow the SlotCount and GGR rates.  

To engage high rollers in a game, casinos can make customised offers to VIP players. Operators adjust high roller bonuses to any game performance of which should be improved, rewarding players with Free Spins or other perks to use for bets.  

Another way to promote a game is to provide players with loyalty bonuses, which can be applied to it. Thus, the most active players are rewarded, their loyalty is encouraged, and a casino title gets more new fans.

Usually, online casinos give a cashback bonus to return some part of the money that players have lost while betting on the website. However, cashback can also be given for a specific game. It stimulates players to choose this title among other games as the opportunity to get a refund appeals to them.

Special occasions/seasonal bonus programs for players are a great way to promote a gaming product, as they can be tied to a game’s theme. For example, to promote a winter-related slot, a casino announces a bonus dedicated to the winter holidays.  

Bonus components to promote a game

A bonus package used for a game to boost casino performance can consist of several components. 

Free Spins are one of the most popular types of activities that engage casino customers. They can be given to gamblers for a wide range of completed tasks, for example, playing a specific slot, being a loyal customer, depositing, confirming an email and mobile phone number, winning in a contest, etc. Very often, gambling websites add them to a bonus, allowing players to use them only in a certain game. 

To increase gamblers’ interest and LTV, casinos provide them with reward multipliers. A chance to multiply winnings inspires players to stay with the game and enjoy it for a long time.   

Cash is also a classic ingredient of bonus offers. Casinos encourage end-users to play a game by giving them a certain amount of money for bets in a promoted game. 

The in-game currency is another way to boost the LVT metric of a game. Points, coins, or other rewards, which can be spent on playing a specified title, motivate gamblers to try luck again.

Reward multipliers are frequently used for a new slot promotion as players are attracted to the opportunity to double or triple winnings or increase them even more – by 100 times. That is why reward multiplier offers are a standard method to boost attention to a gaming product that has been recently introduced to the market.

The competitive iGaming environment does not allow for the underutilization of marketing tools. It’s high time to unleash the potential of available promotional methods and discover the opportunities to dominate the market.

Move to the second part of the article to find out more about how to leverage the enormous power of game marketing tools.

Evoplay is thrilled to announce our new B2C partnership, made with Correct Casinos, which will provide overviews of our games for our valued players and share the upcoming news.

Our partner has established a proven track record of creating engaging and informative content, making them the perfect fit for our gaming community since 2018. Their expertise in the gaming industry and commitment to quality aligns perfectly with our standards, ensuring that our players receive the best possible experience.

Through this partnership, our players can look forward to detailed overviews of our games, including features, gameplay, and tips and tricks to help them succeed on the Evoplay page on the Correct Casino site.

We are confident that our partnership with Correct Casino will not only benefit our players but also help to expand our reach and impact in the iGaming industry.

Stay tuned for more updates and exciting content from our B2C partner, as we continue to work together to bring you the best possible gaming experience!

We’re thrilled to announce that we’ve integrated 53 of our most engaging games, including our wildly popular Fruit Super Nova series and immersive Ice Mania release, into Uniclub‘s platform. This partnership is a game-changer, as Uniclub’s users will now have access to some of the market’s most immersive video slots, cementing Evoplay’s position as a leading European gaming supplier.

Uniclub is a fantastic operator that provides Lithuanian players with a diverse selection of games from an extensive line up of industry providers. Not only that, but they also offer multiple live betting options, allowing users to place bets on a wide range of sports, including basketball, football, tennis, and e-sports.

With this new partnership, we’re excited to further strengthen our presence in Lithuania’s developing online market. It’s a win-win for both us and Uniclub, and we can’t wait to see what the future holds!

Hot off the Press: Our Latest and Greatest Online Slots Drops!

We are thrilled to present our latest and greatest game drops that are sure to take the online gaming world by storm! Our team has been hard at work developing top-of-the-line slots that feature immersive graphics, captivating themes, and exciting gameplay mechanics. These games are the talk of the town, and players cannot get enough of them. We believe that every player deserves a gaming experience that transcends the mundane, and that’s exactly what we aim to deliver with our new releases; 

Book of the Priestess 

Release date: 7th February 

Experience the magic of Aztec legends with our latest addition – Book of the Priestess. Our newest game offers you the opportunity to provide your players with a one-of-a-kind adventure through the mystical world of Aztec lore. Utilising the power of the ancient book, this slot offers a unique feature that transforms basic symbols into exceptional ones, leading to an increased potential for winning combinations.

Hot Rio Nights Bonus Buy

Release date: 9th February 

Our partners can now offer their players the ultimate Rio de Janeiro carnival experience with Hot Rio Nights Bonus Buy. This exciting slot game boasts a festive atmosphere complete with glittering costumes, samba music, and exotic dancers, immersing players in the authentic spirit of Brazilian culture. With the Bonus Buy feature, players can enjoy an increased number of spins and increase their chances of hitting big wins.

Candy Dreams: Bingo

Release date: 14th February 

Offer your players a chance to satisfy their sweet tooth while playing our newest instant game – Candy Dreams: Bingo. With cupcakes replacing traditional bingo numbers, players can indulge in a sugar rush while trying to hit the sweet spot with 75 available numbers and 40 balls dropping. The game offers a unique twist where players can win by scooping up cupcakes horizontally, vertically, and diagonally, with the calorie multiplier increasing with each successful combo. 

Treasure-snipes

Release date: 23rd February 

Allow your players the chance to embark on an epic pirate adventure with our latest online slot title – Treasure-snipes. Featuring Blackbeard and his crew, this thrilling game offers a variety of symbols and exciting bonus features that are sure to keep players entertained for hours. With the Grand Reel and boosting multipliers, players can navigate their way to huge jackpots and other marine bounties while becoming successful seadogs. So get ready to walk the plank and bring the excitement of a pirate’s life to your online casino with Treasure-snipes!

Redrose Sanctuary Bonus Buy

Release date: 28th February 

Introducing Redrose Sanctuary Bonus Buy – a beautiful bunch of roses from Lady Rosena’s secret garden that you can now offer your players. This mysterious mansion is full of enigmatic power, and with the Bonus Buy feature, players can activate Free Spins and turn roses into winning combinations at any time. No longer do players need to rely on the magic of the garden hostess – they have the power to unlock this thrilling feature with just a simple purchase.

Funny Hunting 

Release date: 2nd March 

Partners, step right up and add a touch of nostalgia to your platform with Funny Hunting – a modern take on the classic funfair game – the duck gallery! This lighthearted and entertaining instant game challenges players to hit the haughty King of Ducks and his subjects with their keen vision and powerful grip. And the rewards for a successful shot are simply ducking awesome! But don’t worry, our targets are not alive – it’s all in good fun. So let your players test their hunting skills and bring back the carefree memories of their childhood with Funny Hunting on your online casino.

Upcoming Releases on the Horizon: Get Ready for What’s Next!

Not only have we unleashed a slew of fresh releases, but we are also debuting a handful of electrifying games that are sure to captivate players left and right! 

Treasure-snipes Bonus Buy

Release date: 7th March 

Ahoy there, partners! Blackbeard and his crew are back for another swashbuckling adventure on the high seas in Treasure-snipes Bonus Buy. Join them on this daring buccaneer escapade and fill your treasure chests with gleaming doubloons. With even more Free Spins and game rounds, players can activate 8 Free Spins or a Bonus Game at any moment, feeling like a true old salt and embracing the adventure-abounding waters. So hoist the Jolly Roger and set sail with Treasure-snipes Bonus Buy on your online casino.

Perfect Fishing

Release date: 14th March 

Introducing our latest instant game – Perfect Fishing, which promises to be a catch of a lifetime for your players. The game takes them on a serene fishing expedition in the foothills of mountains, where they can cast their rods to catch a fatty Golden Fish.

The game’s expert fisherman knows how to maximize the catch, and players can multiply their bets up to x1024 by using a small fish as bait to catch the elusive Golden Fish. The progress bar indicates the fisherman’s skill in reeling in the catch, as players’ winnings grow.

With its picturesque location and engaging gameplay, Perfect Fishing is sure to be a hit online slot with your players.

Irish Weekend

Release date: 16th March 

We are excited to introduce our newest online slot, Irish Weekend – a magical adventure with Mr. Ginger, the jovial leprechaun. Players can join him as he uses his wizardry to catch a lucky fish in a fairyland filled with emerald meadows and crystal-clear ponds. This game features a unique mechanic that does not rely on traditional paylines, adding to its enchanted, otherworldly vibe. Watch as the mythical beast comes to life, with the cursor – the Catch Area – moving across the playing field to determine winning symbols.

Irish Weekend offers a fresh and engaging experience for players, with a variety of features and bonuses to keep them entertained. 

Book of the Priestess Bonus Buy

Release date: 23rd March 

We are thrilled to introduce Book of the Priestess Bonus Buy, the exciting sequel to Evoplay’s legendary Aztec civilization story. With the help of priestesses, players can now purchase Free Spins and unlock the hidden treasure concealed in the ancient temple.

Utilize the empire’s power to decode hieroglyphs and activate the Bonus Buy feature to gain access to a limitless store of wealth. This game features a random Expanding symbol and an Ancient Mask feature, adding to the excitement and entertainment.

Wonder Farm

Release date: 30th March 

Introducing our latest game – Wonder Farm, a whimsical adventure set on a quaint farm in Kansas. Join Dorothy and her beloved livestock – a cow, pig, rooster, and goat – as they harness their magical powers to create delicious pies with mysterious fillings that can even tame hurricanes.

This unique game offers a fresh and engaging experience for players, with its exciting hurricane feature and enchanting graphics. As Dorothy gathers ingredients from around the farm and combines them with powerful spells, hurricanes whirl players into exciting wins.

Get Ready to Rumble: The Epic Showdown of Our Upcoming Tournament

We are excited to announce our upcoming Spring Reel Bloom Tournament, which provides a unique opportunity for our players to engage with some of the most exciting Evoplay’s online casino slots available. 

By participating in our tournament, your audience will be able to compete with other players to see who can reel in the biggest wins and secure their place on the leaderboard. This event promises to be an immersive and exciting experience for players and we are confident that it will drive engagement and encourage continued play.

Our Spring Reel Bloom Tournament is just one of the many ways we strive to provide our partners and players with the best possible gaming experience. We are committed to offering a range of unique events and promotions that not only drive engagement but also help to build and maintain strong relationships with our partners.

Partnering with Evoplay gives our partners access to a wide range of high-quality and innovative online igames that are sure to attract and retain players. Our games are designed with both the player and the operator in mind, ensuring that they are not only fun and engaging but also profitable.

In addition to our game offerings, we also offer a range of marketing and promotional tools to help our partners maximise the potential of our games! 

Drop us a line at [email protected] and we’ll get you set up with our future mega hits.

And if you’re already one of our partners, we want to make sure you’re getting the most out of our amazing games. So be sure to plan your activities with your dedicated  Key Account Manager. Let’s keep the good times rolling!

We are thrilled to announce a new and exciting partnership between Evoplay and SlotsMate. 

SlotsMate is a trusted source for slot enthusiasts, offering a comprehensive range of information on the latest online slots, game reviews, promotions, and more. With a large and loyal user base, this partnership presents an incredible opportunity for Evoplay to showcase our innovative and engaging titles to a wider audience.

As part of this partnership, we are confident that SlotsMate will feature our latest releases prominently on their platform, providing their users with unparalleled entertainment and gaming experiences. We are excited to be working with SlotsMate and look forward to exploring new avenues for growth and collaboration in the future.

Together, we hope to elevate the online casino gaming experience and deliver new and exciting opportunities to players around the world. We are truly excited about this partnership and can’t wait to see what the future holds for us!