Evoplay boosts its presence via the EnergyCasino partnership

27 February 2024

Driven by our growth ambitions, we have finalised a valuable partnership with EnergyCasino. The operator is renowned for its big customer base across Europe through its MGA license.

Under the agreement, EnergyCasino will integrate over 60 of our top-notch titles into its platform. Ranging from beloved classics such as Hot Volcano and Fruit Super Nova to innovative gems like The Greatest Catch Bonus Buy, this integration guarantees that our diverse entertainment reaches an even broader audience within the iGaming community.

The deal solidifies Evoplay’s position as a top-tier iGaming provider as we continue our impressive growth trajectory with an intention to accelerate even further.


Evoplay teams up with for games spotlight

23 February 2024

We are thrilled to announce a partnership between Evoplay and, a leading platform renowned for its comprehensive reviews of online casinos, sportsbooks, and games, as well as valuable insights into no-deposit casino bonuses. This collaboration opens up an incredible avenue for us at Evoplay to connect directly with the iGaming community through’s extensive reach.

The partnership allows us to seamlessly integrate information on our cutting-edge releases and innovative products on It has already begun showcasing a selection of our most captivating and entertainment-fueled titles, including sizzling Hot Rio Nights, dynamic Penalty Shoot-out: Street, and the adrenaline-pumping racing masterpiece Adrenaline Rush: Super Boost

We believe this collaboration will enhance players’ gaming experience and foster stronger ties between Evoplay and iGaming fans.


Make it agile: why you shouldn’t overlook flexibility in iGaming marketing

14 February 2024

It feels like we all need a touch of an agile approach in our lives and, definitely, business. And it’s especially relevant when we talk about marketing in iGaming. If you want to stay ahead in the game in such a dynamic industry, where player preferences and trends evolve at a lightning pace, adopting agile strategies ensures your marketing efforts remain effective.


When your experience works for you and pays off

Nothing beats experience. It’s the teacher of all things. In the development of iGaming content, the tendencies observed with already launched products can be easily transferred to the upcoming ones. Analysing released games, assessing their marketing, and identifying what has worked well and what leaves room for improvement serves as an invaluable guide for the future.

The primary role of marketing is to regularly analyze trends, monitor player preferences, and adapt strategies accordingly. Keeping a finger on the pulse of player preferences is paramount. Regular surveys and direct communication channels can provide insights into changing tastes and expectations. Gather feedback, spot patterns, figure out what really clicks.


Quick response

The “power of now” concept is highly relevant in the iGaming industry. What’s a major hit today may fade into obscurity the next day. Quick responses to emerging trends, such as incorporating popular themes or introducing innovative features, can keep the product relevant and attract new players. This principle also holds true for its marketing strategies.

A McKinsey study found that 70% of executives believe that the speed of decision-making will be a key source of competitive advantage in the future. A quick response to shifting market demands and instantaneous optimization of a product and marketing roadmap are paramount for iGaming businesses striving to stay ahead in this fast-paced environment.


Generations change, and so do your marketing strategies

The #1 rule for being reactive and flexible in iGaming is to observe and follow the flow of changing generations. 

So much has been said about Gen Zers (and Millennials) and their approach to consuming online gambling as entertainment. However, we still underestimate the significant influence next gens wield. 

According to YPulse, 95% of Zoomers play games. 

While we’re on the topic of their interest in video games, do you still think iGaming has nothing to offer them? Definitely not!


How we describe Gen Z

  • Imbued with the profound impact of technology, notably the internet and social media.
  • Inherently digital natives, raised in the embrace of technology from their early years.
  • Proficient with the latest tech.
  • Characterized by a brief attention span yet maintaining high standards for content.
  • They are plugged into their smartphones.
  • They appreciate uniqueness and actively seek brands that align with these values.
  • As natives of the digital realm, they are in their element while navigating a variety of digital platforms and devices, displaying a keen interest in consuming content.
  • They possess a clear understanding of the world’s diversity, particularly in entertainment, shaped by their upbringing in the era of the Internet, social media, and smartphones.


How to market to them

In a world where humans’ attention spans are perpetually dwindling, there is a significant difference between capturing consumers’s attention and having them give it to you. With Gen Z, it’s even more true. Their attention span is shrinking to 1.7 seconds *marketer sighs*. So, with them, the “here and now” approach comes into play. 

And, at this juncture, iGaming has a lot to offer.

Let’s illustrate this with Evoplay. To keep up with what Gen Z likes, we’re into making instant and crash games, titles with smaller and faster bets that provide this type of gratification. We also blend gambling with their favorite genres. Our newest flagship title – Adrenaline Rush – is a racing game that offers a skill-based, manual control experience, allowing players to choose their character, car, and map, yet an opportunity to place a bet. 

Genz-ify it! Your content should speak in Zoomers’s tone of voice.


Providing a stellar product tailored to next-gen preferences is just the tip of the iceberg. A savvy marketer goes beyond the basics, remaining adaptable, delving into their desires through thorough research, and incorporating post-launch gamification. This goes beyond games to further promotions; think tournaments, quests, and beyond. The real magic happens when we not only analyze but also deliver tailor-made offers that cater to their cravings.

Adaptability and flexibility are key when targeting Gen Z. Businesses should stay tuned to what’s currently on their radar. What really plays into the hands of the iGaming business is Zoomers’ ideology. For them, gambling is all about entertainment, not a route to financial wealth. 

Gone are the days of exclusively long-term marketing plans. iGaming businesses, especially developers, need to adopt flexibility in their marketing strategies. Agile marketing campaigns that can be adjusted on the fly based on emerging trends or player feedback ensure that promotional efforts remain in tune with the ever-changing landscape. 

Change is the only constant in life. Embrace it.


P.S. Here’s a handy hint-sheet to guide you on what to let go and what to welcome in for agile marketing! Feel free to use it.

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Evoplay shines bright with silver at GGA!

12 February 2024

Evoplay has earned a new wave of recognition at Global Gaming Awards (GGA). Our game, The Greatest Catch Bonus Buy, has been awarded silver in the Product Launch of the Year category. Receiving such an award is a testament to the talent and creativity of the Evoplay team. We’re incredibly proud of the hard work and dedication that brought this title to life and further success.

As we celebrate this achievement, our dedication to raising the bar for excellence in the industry remains unwavering. We keep working to deliver top-notch entertainment products to iGaming. Stay tuned for thrilling new game releases from Evoplay!

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