We’re excited to announce our new slot releases, specially designed to enhance your players’ experience and boost your online casino’s revenue. Our team of experts has been working tirelessly to create a diverse range of new casino games that are sure to impress players of all levels. With stunning graphics, immersive storylines, and exciting bonus features, our latest releases offer endless opportunities for your players to win big! 

Super Bartender

Release date: 6th April 

We are excited to announce our latest online casino game, Super Bartender, which offers your players the perfect cocktail of wins and top-notch entertainment. Take the helm of the cocktail bar and serve up the most flavorful and exquisite drinks that taste like pure joy.

Based on the recipe, your players can open the cards and shake up the fresh, ripe, and juicy fruit to fill the progress bar. With each refreshing win multiplier, the process of creating a slurp-worthy beverage becomes even more exciting.

Super Bartender offers an unparalleled blend of choice and thrill, providing your players with a truly unique gaming experience. We invite you to download this game and share it with your players, who are sure to be captivated by the game’s immersive gameplay and deliciously tempting visuals.

Wonder Farm Bonus Buy 

Release date: 11th April 

Our upcoming new casino slot, Wonder Farm BB, is a captivating journey to the heart of Kansas that will transport your players to an enchanting world of wonder. Join us as we step into the mesmerising farm of Dorothy, where players can meet a cow, a pig, a rooster, and a goat living in perfect harmony despite the frequent hurricanes that ravage the area.

But Dorothy is no ordinary farmer. She is a powerful sorceress with magical abilities, and her delicious pies are known to contain mysterious fillings that can help her withstand even the strongest of storms. With our Bonus Buy feature, your players can now immerse themselves in the thrill of Dorothy’s magical pies and powers. Get ready to spin the reels and join the battle against the hurricane with the farmer’s incredible abilities.

Treasures of the Gods 

Release date: 18th April 

Treasures of the Gods is our exciting upcoming game release that invites your players to unravel the mysterious messages engraved on stone tablets in an ancient temple. Join us on an engrossing adventure as we decode inscribed symbols that lead to the gods’ hidden treasures.

By opening the cells, your players can collect useful artefacts that they come across on their journey. But they must beware – the riches are well-protected by ingenious traps! Three game levels will take your customers deeper into the story and provide them with higher multipliers, leading them to the temple’s secret hideaway.

Treasures of the Gods is a new casino slot with an unparalleled blend of excitement and adventure, providing your audience with a truly unique gaming experience. 

Irish Weekend Bonus Buy 

Release date: 25th April 

We are excited to present our new casino slot, Irish Weekend, which we believe will be a hit among your online casino players. With a new free slots bonus game players can enjoy endless fun. Join Mr. Ginger, a charming leprechaun on a fishing adventure in a magical fairyland filled with emerald meadows and crystal-clear ponds.

With its unique gameplay mechanic that doesn’t rely on traditional pay lines, Irish Weekend offers a one-of-a-kind gaming experience that will transport your customers to an enchanted world. Watch as the Magic Catcher cursor determines winning symbols, and witness the power of mythical beasts in action. And with the Bonus Buy feature players will sure enough get the pot of gold at the end of the rainbow. 

Unlimited Treasures

Release date: 27th April 

Unlimited Treasures is a thrilling online slot adventure that takes players on a journey through an authentic Arabic bazaar. Step into a world of heady aromas and luring goods, where juicy fruits, sparkling jewellery, and other eye-catching items await.

By spinning the reels, your players can scoop up the best products in this bustling market – from aromatic herbs and spices to local garments. And when they form winning combinations using culturally relevant symbols, an extra reel appears on the right side of the grid, offering even more chances to win big.

Unlimited Treasures is unlike any other commerce experience, boasting an unparalleled blend of unique features that make it especially fruitful for your online casino. We invite you to implement this game in your online casino and share it with your customers, who are sure to be captivated by the game’s vibrant graphics and immersive gameplay.

If you want to try our future mega online casino hits, just send us an email at [email protected] and we’ll take care of the rest.

For those who are already partnering with us, we want to ensure that you’re maximising the potential of our incredible games. Therefore, we suggest scheduling your tasks with your designated Key Account Manager. Let’s continue enjoying the good times together!

Evoplay, a leading online casino slots provider, is proud to announce that we have been shortlisted for not one, not two, but three prestigious awards at the upcoming Baltic and Scandinavian Gaming (BSG) Awards. The nominations include Best Online Casino Provider in the Baltics, Best Slots Provider in the Baltics, and Best Slots Provider in the Nordics.

The BSG Awards are one of the most respected and anticipated events in the gaming industry, recognising the most innovative and successful companies in the Baltics and Nordics regions. Being shortlisted for three categories is a testament to Evoplay’s commitment to excellence and dedication to providing players with the best gaming experience.

At Evoplay, we are constantly pushing the boundaries of what’s possible in online casino gaming. Our team of talented designers, developers, and engineers are always striving to create new and exciting games that will captivate and entertain players from all over the world. We believe that our commitment to innovation and quality is what sets us apart from the competition and has led to our success in the industry.

We are thrilled to have been shortlisted for three awards at the BSG Awards and are looking forward to the ceremony where the winners will be announced. We would like to thank our dedicated team, loyal partners, and players for their continued support and trust in our brand.

If you haven’t had a chance to try out our games yet, we invite you to visit our website and see for yourself why we have been shortlisted for these prestigious awards. Our games are available on multiple platforms, including desktop, mobile, and tablet devices, so your players can play their favourite games wherever and whenever they want.

Stay tuned for updates on the BSG Awards and thank you for your support!

We are excited to announce that Evoplay has been ISO 27701 certified! It demonstrates our unwavering commitment to safeguarding data security and our compliance with international privacy regulations.

Our team has worked diligently to achieve this widely recognised certification, which included a thorough audit of our privacy management system. By obtaining it, our partners have even greater confidence in our commitment to protecting their personal information and in our implementation of rigorous privacy controls to ensure compliance with the applicable privacy laws and regulations.

At Evoplay, we take privacy extremely seriously, and this key accreditation is a testament to our commitment to align all processes with the highest degrees of security. We are proud to have reached this milestone, and we will continue to strive for excellence in all aspects of privacy management.

Ivan Kravchuk, CEO at Evoplay, has commented on this: “Obtaining ISO 27701 certification is a crucial step in ensuring the privacy and security within Evoplay and our interaction with other companies. It touches upon all areas of our operations – from game development to contacting with partners or contractors and employee work structure. The accreditation not only demonstrates our commitment to responsible data management and handling but also provides a competitive edge by assuring our partners that their privacy is of utmost importance to us.”

It both matters – what and how. In the previous article, we have discussed a bunch of tools that help increase player involvement and enhance loyalty. In this part, we will consider ‘how’ – surefire online casino promotion delivery methods that evoke player incentives to explore the iGaming title. 

Ways to offer promotions 

To benefit from a game to a maximum, casino websites can use their total capacity for promotion. Here are some of the most effective methods for making a game visible and exposed to an end-user.

Banners 

Colourful and visually attractive banners with high-quality images and animations are an effective solution to catch a player’s eye and one of the ways to promote casino games. A banner’s design plays a crucial role as Internet users often have a so-called ‘banner blindness’ because of the considerable number of ads available on the web. To avoid it, casinos should consider every single aspect of a banner: a colour palette, its size, font, placement, etc. Moreover, if a banner looks like a simple product advert, it shatters users’ trust, and they don’t want to click it.

The first step is to pick the colours based on the impact they have on users and marketing tips. For example, according to Creatopy, white, black, red and blue are the most popular for ads as they show the best performance. However, every industry has different specifics concerning a banner’s visuals, font and size, which should be taken into account. But one thing is for sure: to increase a banner’s click-through rate (CTR), it should have a clear call to action (CTA), stimulating a player to follow the link.

The type of content – static, animated or video – also depends on an ad’s purpose, promoted product and a banner’s placement on a website. In general, the most used designs for ads are as follows:

Widgets

A web widget is another performing tool that can assist in promoting casino games to players in a natural way. It is a small page embedded in a website’s interface, which functions as a separate application. For example, a widget with a casino game can be placed in a lobby on sports betting sites. It is a win-win situation for both a gambler and a casino. While players can diversify their gambling experience with a new type of entertainment, casino operators increase their gaming revenue.

The widget design should be eye-catching, displaying the most appealing game features to entice players thus acting as a casino promotion tool.

Sections and game categorisation

Categorising casino games is one of the easiest methods to make them more visible to the audience and stand out among other titles. Moreover, it is an intuitive casino game advertising, looking natural to website visitors. 

A ‘Top games’ category, for example, is a surefire way to promote a game and increase players’ interest in it. Gamblers often search for new iGaming products to try and are ready to follow recommendations. The best or most popular games section is expected to include players’ top picks. It motivates other gamblers to try the recommended titles by themselves.

However, ‘Top games’ isn’t the only category to attract players. The power of exclusivity allows sparking even more interest. Such products make users feel unique, privileged, involved in something limited. Thus, the ‘Exclusive games’ section lures most players as it creates high value. They are more likely to choose a game from this list as it is associated with something special. 

One more method to prioritise a game and put focus on it is to add the title to a separate tab on an online casino website. It adds value to the game, makes it more exposed to players and indicates its exclusiveness. 

Creative icons

Well-designed icons can help to highlight a game, help with conversion rate optimisation, and generating more revenue from it. To create an icon that everyone wants to click, use animated, bright and aesthetically pleasing designs. Casino game icons also can include the words describing a title’s category – ‘top’, ‘exclusive’, ‘new’, etc.

Customised newsletters and push notifications

As mentioned above, consumers want to feel themselves ‘special’. Different types of messages and notifications with personalised offers are an excellent opportunity to put a spotlight on a game. An email or a push notification inviting a player to try a new slot, for instance, specifying that it is a special proposition, can result in a high CTR rate. Such messages activate a sense of curiosity and have an element of urgency. Players feel gratified by a casino because they are those ‘lucky people’ belonging to a small circle of ‘the elite’.

Promotion via influencers

Streamers and celebrities became powerful online casino games promotion channel. A personal brand allowed them to create hype around games with minimum effort. 

89% of marketers have confirmed that ROI from influencer marketing is comparable to or even better than other marketing channels.

BigCommerce

Streamers, social media influencers and celebrities can promote a casino game just by playing it and streaming this to the audience of viewers. Such a live presentation of a game, examination of its features and storyline, as well as the trust in an influencer’s choice can raise its conversion rate and be one of the most effective casino promotions as players want to try the title themselves.

Based on Evoplay’s experience, casino game marketing strategies involving campaigns with streamers perform pretty well – x5 growth for a game and +30% in the number of players. Running approximately 45 streams of our games with the help of online casino influencers results in reaching 16.5 million potential players.

A game is a core of the iGaming business and its main component. Casino promotion ideas help to capitalise on it. By increasing a game’s metrics, an operator increases a casino’s performance and, of course, its revenue. 

Ready to take your casino performance to the next level? Don’t hesitate to give a shot at these casino game promotion tips!

We are thrilled to announce our latest partnership with 7bet, a prominent Lithuanian operator in the iGaming industry. We have teamed up with 7bet to integrate 50 of our best titles, such as Fruit Super Nova and Elven Princesses, into their platform, and we are confident that this collaboration will be a win-win for all parties involved.

As a leading provider of iGaming solutions, we have always been committed to delivering our clients the highest quality products and services. Our innovative games, cutting-edge technology, and exceptional customer support have helped us build a reputation as a trusted partner in the industry.

By partnering with 7bet, we are excited to expand our reach and bring our expertise to a new market. With their strong presence and reputation in Lithuania, we believe that 7bet is the perfect partner for us to grow our business and bring our products to even more players.

At Evoplay, we are dedicated to providing our partners with the best possible experience. We look forward to working closely with 7bet to deliver innovative and engaging products that will captivate players and drive revenue for our partners.

Thank you for your continued support, and we are excited to embark on this new chapter in our journey with 7bet.

As a leading game developer, we at Evoplay take pride in creating some of the most innovative and engaging online slots in the industry. We are committed to excellence and passionate about gaming, which is why our award-winning titles are known for their innovative gamification elements, immersive gameplay, and exciting features. We want to share with you the work that goes into creating some of the players’ favourite slots.

Quick Run-through of the Creation Process

Step 1: Conceptualisation

The first step in creating an online slot is to come up with a concept. We brainstorm ideas, considering various themes and features that they believe will appeal to players. This process can take anywhere from a few days to a few weeks, depending on the complexity of the game.

Step 2: Design

Once the concept is finalised, the design process begins. This includes creating the game’s artwork, graphics, and animations. We use the latest software and tools, such as our in-house Spinential engine, to create high-quality visuals that are both captivating and realistic.

Step 3: Development

After the design is complete, the game’s development begins. This includes writing the code that makes the game work, including the game’s features, bonuses, and gameplay mechanics. The development team work tirelessly to ensure that each game is optimised for different devices, including desktops, laptops, tablets, and mobile devices.

Step 4: Testing

Before any game is released, it goes through rigorous testing to ensure that it functions correctly and is free of bugs or glitches. The testing process involves multiple rounds of QA testing and gameplay testing to ensure that each game meets the company’s high standards and passes all of the necessary certifications. 

Step 5: Release

Once the game has passed testing and is ready to be released, it is launched on various online casino websites. Evoplay’s online games are available on a wide range of platforms, including desktop, mobile, and tablet devices. The company also works with various online casinos to offer exclusive promotions, tournaments, quests, and more. 

Breaking Down the Creation Process

Creating award-winning online slots is no easy feat, and at Evoplay, we take this challenge head-on. We believe that the key to success lies in staying ahead of the curve; that’s why we conduct extensive market research to determine what the next younger generations and players really want from their online gaming experiences. 

Let’s face it; fruit slots just don’t cut it anymore. Millennials and Gen Zs crave games with innovative features, cutting-edge graphics, and gamification elements that offer a thrilling and immersive experience.

We constantly push the boundaries and deliver games that exceed players’ expectations. Our team of talented designers, developers, and testers work tirelessly to create games that are visually stunning, entertaining, and engaging. We believe that a game should be more than just a way to pass the time; it should be an experience that players remember for years to come.

Our process begins with developing a commercial strategy that involves identifying the regions we want to target and determining the number of games we aim to supply to each region. In addition, we analyse the players in these regions to identify the most popular games and themes among them. We also take into account industry trends and the requests of casino operators.

When creating our games, we prioritise the themes and features that are most likely to appeal to players in our target regions. However, we also consider the capabilities and expertise of our team, as we do everything in-house. For instance, while we may be able to produce many Fruit Super Nova games, we can only create one or two Star Guardians-like games per year. This is because Star Guardians is a 3D game that requires a larger team and more advanced skills to develop, which also means it carries a greater risk. Therefore, we allocate more resources to ensure its success.

Every aspect of creating an online slot game is carefully considered and planned out to ensure that it is the best possible experience for the players. Each gamification feature and mechanic is meticulously crafted to suit the targeted player demographic and provide an enjoyable gaming experience. Our team of experts takes the time to research the market, analyse player preferences, and consider the industry’s latest trends and technological advancements. We put in a great deal of effort to ensure that every element of the game is well thought out and implemented flawlessly. Ultimately, our goal is to create online slot games that are not only visually stunning but also engaging and exciting for players to play, providing a seamless gaming experience that players will want to revisit. 

Consider The Greatest Catch as an example, which happens to be one of our most cherished titles. Following its release, we kept a watchful eye on the metrics and player and partner feedback, as well as industry trends. It became apparent that players were showing a growing interest in the Bonus Buy feature. Consequently, we incorporated this feature in our next release, The Greatest Catch Bonus Buy. The results are evident from the image below, indicating an upsurge in key metrics. We follow this process for all our games to create the most sought-after titles in the industry.

Today we are excited to share with you our newest partnership with Kansspel.nu, a highly regarded website in the Netherlands and in the online gaming industry as a whole. This collaboration presents a fantastic opportunity for us to showcase our cutting-edge gaming products to a wider audience of players, thanks to Kansspel.nu’s extensive reach and trusted reputation.

Kansspel.nu will prominently feature our latest game releases on their platform, providing exceptional entertainment and excitement to their users as part of our partnership. We are confident that this collaboration will not only strengthen our position in the market but also create new avenues for mutual growth and success.

Our core mission is to deliver innovative and immersive gaming experiences that resonate with players across the globe. By teaming up with Kansspel.nu, we aim to expand our reach to the Netherlands and offer even more value to players seeking high-quality gaming options.

We are enthusiastic about the possibilities of this collaboration to elevate the iGaming experience. We anticipate discovering new possibilities for working with Kansspel.nu and are devoted to making a significant contribution to the industry jointly.

A game is a tool used by casino operators to generate revenue. It is a building block upon which they will construct an entertainment platform – a casino website. 

However, after being introduced to the market, every casino product needs promotion; otherwise, it risks remaining invisible to players and thus not profitable. 

A game’s performance can be estimated based on several KPIs:

• gross gaming revenue (GGR);
• net gaming revenue (NGR);
• conversion rate;
• bounce rate;
• the lifetime value of players (LTV);
• the average revenue per user; 
• cost per acquisition (CPA);
• etc.

Operators can apply a powerful toolkit to boost a gaming title’s metrics and turn players’ attention to it for increasing casino revenue.

Game promotional offers every casino should use

Being a part of the entertainment sector, the iGaming vertical has enormous potential to promote its products, making this process enthralling, full of fun, and profitable for players. Check out the most efficient methods for introducing an iGaming title, making it a top pick for players.

Quests

Quests have always been one of the most powerful gamification tools, appealing to almost every type of player: killers, achievers, socialisers, and explorers. Every player finds their own engagement factor in online game quests, and participating titles will never be overlooked.

At Evoplay, we developed an ultimate QuestEvo tool, allowing players to embark on exciting adventures and complete quests with rewards to earn prizes. It is a perfect marketing method aimed at increasing customer acquisition, retention, and loyalty. Our quest tool is an excellent addition to any casino’s game offerings, as players will be able to explore new worlds and in a variety of quest-based games.

Game-based motivation increases user engagement by 48%. We have created a tool that enhances the iGaming experience, by instilling aspiration and satisfaction in players through the achievement of predetermined goals. Players can navigate the competitive gaming world using only 3 buttons on the main Evo widget. By clicking the widget, a player will be transferred to the main screen, where they will see a list of available quests for the day. They can easily obtain the list of the Evoplay quest games as well as the rules for successful completion.

Currently, we have 5 types of interactive game quests based on: 

• turnover (Bet Sum);
• amount of wins;
• amount of spins (with the bet amount and without it);
• accumulated win sum;
• the Free Spins game.

QuestEvo tool – is an all-inclusive solution that doesn’t require any special technical configuration or additional materials from the casino side. It’s now ready for implementation and use!

Want a quest tool as a fun and engaging way to keep players coming back? Contact us for quests and discover how you can capitalise on them to the fullest!

Tournaments

Casino players enjoy tournaments for a variety of reasons. First and foremost, tournaments offer a chance to compete against other players to potentially win a significant prize. The competitive aspect of tournaments adds an extra layer of excitement and challenge players to rise to the top of the rankings. By promoting tournaments, casinos can significantly boost their key metrics and engage more players to compete for a prize pool.

Evoplay’s Tournaments tool is developed in such a way that participants experience maximum excitement while earning points, which they can later redeem for a share of a whopping prize fund. Casinos increase their engagement and retention rates through two types of this activity: local tournaments and network game tournaments, while also experiencing a spike in GGR, Bet Sum, etc. To offer players a great deal of choice, we include both slots and instant games in tournaments, with separate competitions for each.

To make our online game tournaments even more efficient for our partners, we provide them with all of the necessary support and materials:

• Promotional banners on the homepage and casino lobby of participating casinos.
• Landing pages for Evoplay game tournaments.
• Prime positioning of game/games included in the promotion section.
• Promo banners placement.
• SMS, email newsletters, push and in-box notifications.
• Social media activity for casino game tournament promotion.

Given all the groundwork and support we provide for this type of activity, our partners see impressive game tournament results, including increased brand exposure.

Jackpots

Jackpot casino games have proven to be a real top pick among players making them super excited to win big in one fell swoop. It makes them feel more invested in the process of gaming, which in turn heightens the excitement and positive anticipation they feel during gameplay. 

Casinos benefit from big win jackpots in their key performance indicators when they use such titles. The enticing nature of game jackpot prizes increases player interest and engagement. According to recent data, almost 70% of players increase their daily bets while taking part in jackpot campaigns. Consequently, it has a positive impact on Bet Count growth (up to 50% of an average Bet Sum in online game jackpots). In addition, 47.5% of players prefer to play only jackpot games.

Player favourite jackpots available within the casino offer are a surefire way to supercharge player loyalty and attract new players. Moreover, Evoplay jackpot games are a ready-made advertising tool for a casino. Nothing is more inspiring for players than seeing a screenshot of big wins, testimonials, and other proofs of scooping up a large profit. 

The popularity of jackpots proves that there is a high demand for their variety in different formats. Both fixed and progressive jackpots can give a commercial boost to a casino. In light of this, we have created the Evoplay Jackpot Widget – a casino interface component that displays the jackpot amount in real-time. A casino can set the jackpot amount update and select one of 3 jackpot design skins, or request its own unique design.

Bonus Buy feature

Bonus Buy games proved to be a huge hit with online casino players. Our research shows that Bonus Buy is a game performance booster, which is why we are constantly upgrading our already-released games with the feature. 

Being the most efficient among special game features, Bonus Buy provides players with numerous benefits and online casinos – with added value. iGamers play Bonus Buy games because they have higher chances of winning, RTP and access to Free Spins or a bonus round available anytime. It results in more satisfied customers and increased loyalty to the casino. 

The Evoplay Bonus Buy games demonstrate a striking result – a significant surge in almost all metrics. Look no further than our selection of Bonus Buy-based titles for constant increase in Average Bet, Rounds and GGR!

Branded games 

Unique game branding is an opportunity to show your brand exclusiveness to the audience. By adapting an existing game to reflect the casino’s aesthetic and promote brand recognition, a casino can tap into a new level of marketing previously only available to strong market performers. 

Evoplay branded games are an efficient way to accentuate your casino brand and stand out from the crowd. With the online casino competition growing by the day, such content is a non-traditional approach to positioning and presenting your iGaming platform. Branded online games profile a casino as one that differentiates and invests heavily in reaching a broader audience of players.

In contrast to branded game development, we offer our partners branded casino games promotion, which is a ready tool for growing your popularity. At the end of it all, you’ll get exclusive content with any graphic component showcasing your brand. Just imagine having your company name appear in a bestseller gaming title: you reflect your brand personality, engage an audience, and target and attract new players – all in a natural way.  Brand promotion games have a positive impact on a casino’s perception and image, thus turbocharging the metrics.

Acquisition bonuses

Online casino bonuses are one of the most effective types of promotions as they provide players with perks, which can increase their profit in a game as well as a casino’s GGR. Depending on a promotion’s goal, there are three types of bonuses that can be used to enhance a game’s performance.

The purpose of the acquisition bonus is to help a casino acquire new customers via a specific gaming title. Here are the most popular types of such bonuses.

A deposit/no-deposit welcome bonus is given to a newly registered user of an iGaming website and positively influences the conversion rate and average revenue per user. It can be rewarded after a player has deposited at an online casino or even without the obligatory balance replenishment. To boost a game, an operator can offer a welcome deposit bonus, which can be used only in it.  

A promo code bonus can be applied to a specific gaming product, allowing an operator to improve their metrics and track how many people participate. 

Retention bonuses

To hold players’ attention to a particular game, a casino can use a wide variety of retention bonuses. 

Casinos can provide monthly/weekly/daily game bonuses and rewards to players to promote a gaming title. They are given in the form of free spins, deposit multipliers, cashback, etc. While end-users get more opportunities to win and stay on a website to take advantage of it, operators grow the SlotCount and GGR rates.  

To engage high rollers in a game, casinos can make customised offers to VIP players. Operators adjust high roller bonuses to any game performance of which should be improved, rewarding players with Free Spins or other perks to use for bets.  

Another way to promote a game is to provide players with loyalty bonuses, which can be applied to it. Thus, the most active players are rewarded, their loyalty is encouraged, and a casino title gets more new fans.

Usually, online casinos give a cashback bonus to return some part of the money that players have lost while betting on the website. However, cashback can also be given for a specific game. It stimulates players to choose this title among other games as the opportunity to get a refund appeals to them.

Special occasions/seasonal bonus programs for players are a great way to promote a gaming product, as they can be tied to a game’s theme. For example, to promote a winter-related slot, a casino announces a bonus dedicated to the winter holidays.  

Bonus components to promote a game

A bonus package used for a game to boost casino performance can consist of several components. 

Free Spins are one of the most popular types of activities that engage casino customers. They can be given to gamblers for a wide range of completed tasks, for example, playing a specific slot, being a loyal customer, depositing, confirming an email and mobile phone number, winning in a contest, etc. Very often, gambling websites add them to a bonus, allowing players to use them only in a certain game. 

To increase gamblers’ interest and LTV, casinos provide them with reward multipliers. A chance to multiply winnings inspires players to stay with the game and enjoy it for a long time.   

Cash is also a classic ingredient of bonus offers. Casinos encourage end-users to play a game by giving them a certain amount of money for bets in a promoted game. 

The in-game currency is another way to boost the LVT metric of a game. Points, coins, or other rewards, which can be spent on playing a specified title, motivate gamblers to try luck again.

Reward multipliers are frequently used for a new slot promotion as players are attracted to the opportunity to double or triple winnings or increase them even more – by 100 times. That is why reward multiplier offers are a standard method to boost attention to a gaming product that has been recently introduced to the market.

The competitive iGaming environment does not allow for the underutilization of marketing tools. It’s high time to unleash the potential of available promotional methods and discover the opportunities to dominate the market.

Move to the second part of the article to find out more about how to leverage the enormous power of game marketing tools.

Evoplay is thrilled to announce our new B2C partnership, made with Correct Casinos, which will provide overviews of our games for our valued players and share the upcoming news.

Our partner has established a proven track record of creating engaging and informative content, making them the perfect fit for our gaming community since 2018. Their expertise in the gaming industry and commitment to quality aligns perfectly with our standards, ensuring that our players receive the best possible experience.

Through this partnership, our players can look forward to detailed overviews of our games, including features, gameplay, and tips and tricks to help them succeed on the Evoplay page on the Correct Casino site.

We are confident that our partnership with Correct Casino will not only benefit our players but also help to expand our reach and impact in the iGaming industry.

Stay tuned for more updates and exciting content from our B2C partner, as we continue to work together to bring you the best possible gaming experience!

We’re thrilled to announce that we’ve integrated 53 of our most engaging games, including our wildly popular Fruit Super Nova series and immersive Ice Mania release, into Uniclub‘s platform. This partnership is a game-changer, as Uniclub’s users will now have access to some of the market’s most immersive video slots, cementing Evoplay’s position as a leading European gaming supplier.

Uniclub is a fantastic operator that provides Lithuanian players with a diverse selection of games from an extensive line up of industry providers. Not only that, but they also offer multiple live betting options, allowing users to place bets on a wide range of sports, including basketball, football, tennis, and e-sports.

With this new partnership, we’re excited to further strengthen our presence in Lithuania’s developing online market. It’s a win-win for both us and Uniclub, and we can’t wait to see what the future holds!

Hot off the Press: Our Latest and Greatest Online Slots Drops!

We are thrilled to present our latest and greatest game drops that are sure to take the online gaming world by storm! Our team has been hard at work developing top-of-the-line slots that feature immersive graphics, captivating themes, and exciting gameplay mechanics. These games are the talk of the town, and players cannot get enough of them. We believe that every player deserves a gaming experience that transcends the mundane, and that’s exactly what we aim to deliver with our new releases. 

Book of the Priestess 

Release date: 7th February 

Experience the magic of Aztec legends with our latest addition – Book of the Priestess. Our newest game offers you the opportunity to provide your players with a one-of-a-kind adventure through the mystical world of Aztec lore. Utilising the power of the ancient book, this slot offers a unique feature that transforms basic symbols into exceptional ones, leading to an increased potential for winning combinations.

Hot Rio Nights Bonus Buy

Release date: 9th February 

Our partners can now offer their players the ultimate Rio de Janeiro carnival experience with Hot Rio Nights Bonus Buy. This exciting slot game boasts a festive atmosphere complete with glittering costumes, samba music, and exotic dancers, immersing players in the authentic spirit of Brazilian culture. With the Bonus Buy feature, players can enjoy an increased number of spins and increase their chances of hitting big wins.

Candy Dreams: Bingo

Release date: 14th February 

Offer your players a chance to satisfy their sweet tooth while playing our newest instant game – Candy Dreams: Bingo. With cupcakes replacing traditional bingo numbers, players can indulge in a sugar rush while trying to hit the sweet spot with 75 available numbers and 40 balls dropping. The game offers a unique twist where players can win by scooping up cupcakes horizontally, vertically, and diagonally, with the calorie multiplier increasing with each successful combo. 

Treasure-snipes

Release date: 23rd February 

Allow your players the chance to embark on an epic pirate adventure with our latest online slot title – Treasure-snipes. Featuring Blackbeard and his crew, this thrilling game offers a variety of symbols and exciting bonus features that are sure to keep players entertained for hours. With the Grand Reel and boosting multipliers, players can navigate their way to huge jackpots and other marine bounties while becoming successful seadogs. So get ready to walk the plank and bring the excitement of a pirate’s life to your online casino with Treasure-snipes!

Redrose Sanctuary Bonus Buy

Release date: 28th February 

Introducing Redrose Sanctuary Bonus Buy – a beautiful bunch of roses from Lady Rosena’s secret garden that you can now offer your players. This mysterious mansion is full of enigmatic power, and with the Bonus Buy feature, players can activate Free Spins and turn roses into winning combinations at any time. No longer do players need to rely on the magic of the garden hostess – they have the power to unlock this thrilling feature with just a simple purchase.

Funny Hunting 

Release date: 2nd March 

Partners, step right up and add a touch of nostalgia to your platform with Funny Hunting – a modern take on the classic funfair game – the duck gallery! This lighthearted and entertaining instant game challenges players to hit the haughty King of Ducks and his subjects with their keen vision and powerful grip. And the rewards for a successful shot are simply ducking awesome! But don’t worry, our targets are not alive – it’s all in good fun. So let your players test their hunting skills and bring back the carefree memories of their childhood with Funny Hunting on your online casino.

Upcoming Releases on the Horizon: Get Ready for What’s Next!

Not only have we unleashed a slew of fresh releases, but we are also debuting a handful of electrifying games that are sure to captivate players left and right! 

Treasure-snipes Bonus Buy

Release date: 7th March 

Ahoy there, partners! Blackbeard and his crew are back for another swashbuckling adventure on the high seas in Treasure-snipes Bonus Buy. Join them on this daring buccaneer escapade and fill your treasure chests with gleaming doubloons. With even more Free Spins and game rounds, players can activate 8 Free Spins or a Bonus Game at any moment, feeling like a true old salt and embracing the adventure-abounding waters. So hoist the Jolly Roger and set sail with Treasure-snipes Bonus Buy on your online casino.

Perfect Fishing

Release date: 14th March 

Introducing our latest instant game – Perfect Fishing, which promises to be a catch of a lifetime for your players. The game takes them on a serene fishing expedition in the foothills of mountains, where they can cast their rods to catch a fatty Golden Fish.

The game’s expert fisherman knows how to maximize the catch, and players can multiply their bets up to x1024 by using a small fish as bait to catch the elusive Golden Fish. The progress bar indicates the fisherman’s skill in reeling in the catch, as players’ winnings grow.

With its picturesque location and engaging gameplay, Perfect Fishing is sure to be a hit online slot with your players.

Irish Weekend

Release date: 16th March 

We are excited to introduce our newest online slot, Irish Weekend – a magical adventure with Mr. Ginger, the jovial leprechaun. Players can join him as he uses his wizardry to catch a lucky fish in a fairyland filled with emerald meadows and crystal-clear ponds. This game features a unique mechanic that does not rely on traditional paylines, adding to its enchanted, otherworldly vibe. Watch as the mythical beast comes to life, with the cursor – the Catch Area – moving across the playing field to determine winning symbols.

Irish Weekend offers a fresh and engaging experience for players, with a variety of features and bonuses to keep them entertained. 

Book of the Priestess Bonus Buy

Release date: 23rd March 

We are thrilled to introduce Book of the Priestess Bonus Buy, the exciting sequel to Evoplay’s legendary Aztec civilization story. With the help of priestesses, players can now purchase Free Spins and unlock the hidden treasure concealed in the ancient temple.

Utilize the empire’s power to decode hieroglyphs and activate the Bonus Buy feature to gain access to a limitless store of wealth. This game features a random Expanding symbol and an Ancient Mask feature, adding to the excitement and entertainment.

Wonder Farm

Release date: 30th March 

Introducing our latest game – Wonder Farm, a whimsical adventure set on a quaint farm in Kansas. Join Dorothy and her beloved livestock – a cow, pig, rooster, and goat – as they harness their magical powers to create delicious pies with mysterious fillings that can even tame hurricanes.

This unique game offers a fresh and engaging experience for players, with its exciting hurricane feature and enchanting graphics. As Dorothy gathers ingredients from around the farm and combines them with powerful spells, hurricanes whirl players into exciting wins.

Get Ready to Rumble: The Epic Showdown of Our Upcoming Tournament

We are excited to announce our upcoming Spring Reel Bloom Tournament, which provides a unique opportunity for our players to engage with some of the most exciting Evoplay’s online casino slots available. 

By participating in our tournament, your audience will be able to compete with other players to see who can reel in the biggest wins and secure their place on the leaderboard. This event promises to be an immersive and exciting experience for players and we are confident that it will drive engagement and encourage continued play.

Our Spring Reel Bloom Tournament is just one of the many ways we strive to provide our partners and players with the best possible gaming experience. We are committed to offering a range of unique events and promotions that not only drive engagement but also help to build and maintain strong relationships with our partners.

Partnering with Evoplay gives our partners access to a wide range of high-quality and innovative online games that are sure to attract and retain players. Our games are designed with both the player and the operator in mind, ensuring that they are not only fun and engaging but also profitable.

In addition to our game offerings, we also offer a range of marketing and promotional tools to help our partners maximise the potential of our games! 

Drop us a line at [email protected] and we’ll get you set up with our future mega hits.

And if you’re already one of our partners, we want to make sure you’re getting the most out of our amazing games. So be sure to plan your activities with your dedicated Key Account Manager. Let’s keep the good times rolling!

We are thrilled to announce a new and exciting partnership between Evoplay and SlotsMate. 

SlotsMate is a trusted source for slot enthusiasts, offering a comprehensive range of information on the latest online slots, game reviews, promotions, and more. With a large and loyal user base, this partnership presents an incredible opportunity for Evoplay to showcase our innovative and engaging titles to a wider audience.

As part of this partnership, we are confident that SlotsMate will feature our latest releases prominently on their platform, providing their users with unparalleled entertainment and gaming experiences. We are excited to be working with SlotsMate and look forward to exploring new avenues for growth and collaboration in the future.

Together, we hope to elevate the online casino gaming experience and deliver new and exciting opportunities to players around the world. We are truly excited about this partnership and can’t wait to see what the future holds for us!

We are overjoyed to share the news that Evoplay and its leaders have been shortlisted for 3 categories at the upcoming SiGMA Eurasia Awards 2023. 

At Evoplay, we have always strived to be an employer of choice – a community where talented people unleash their full potential, and so, being shortlisted as Workplace of the Year is truly a tremendous honour. 

Ivan Kravchuk – our CEO and the driving force behind our innovative approach to game development. We are over the moon to see this being recognised, landing the nomination for CEO of the Year. 

Vladimir Malakchi – CCO at Evoplay, an iGaming expert and frequent keynote speaker at industry events focused on the sector, has been nominated for Influencer of the Year, and we’re all behind him – he totally deserves to land the top spot. 

Our fingers are crossed – if you could find the time, we would greatly appreciate your support and contribution to our wins!

The week of ICE London 2023 was an unparalleled experience for our team at Evoplay. We were excited to be part of the 35,000 professionals attending the event and to showcase our innovative vision for the iGaming industry. It was inspiring to witness the creativity, knowledge and enthusiasm present at the event!

3 years was too long! 

After three years away, we were delighted to be back at ICE London this year! In the intervening time, we have grown our collection of games and enriched it with even more exciting mechanics, features and gamification tools. We were excited to connect with many of the industry’s leaders and to show off our portfolio’s most popular titles.

Shiny new stand

This year, we’ve come back bigger and brighter than ever – and our new and improved stand is the perfect reflection of our commitment to providing the ultimate iGaming entertainment experience. Our stand showcases our professional standards combined with a playful attitude, ensuring that the hospitality at our stand is at max. 

Here is what our Head of Marketing had to say about our stand…

We rocked ICE London with a bunch of solutions!

At ICE 2023, we’ve decided to bring back this year’s all-time favourite – Ethan Grand:

Mayan Diaries – an immersive endless runner game. With its innovative foundation and captivating design, the game has been a huge success and a crowd-pleaser at this year’s event. 

And our other show-stealer – The Greatest Catch Bonus Buy, showed a huge surge in statistics. It’s a truly unique and heart-warming game designed to resemble a fishing trip out by the lake, with its calming and tranquil atmosphere and the Bonus Buy feature, which is becoming increasingly popular in the iGaming world. 

But that’s not all! 

This year we are excited to announce our new gamification tools, such as the Quest Tool and Tournament Tool, which are perfect for all kinds of markets! Get ready to be wowed by our innovative features that are sure to take your gaming experience to the next level. Keep an eye out for our announcement.

Dose of inspiring networking

It has been an incredible journey with our partners, and we want to extend a special thank you to each and every one of you. It was a pleasure meeting you in person and discussing the potential for future partnerships; we are thrilled about what the future holds!

Here are some quotes from our partners regarding their ICE experience with Evoplay;

“The experience I had at the booth with Evoplay, specifically with Elena, was like entering and visiting your own home and family. Thank you for such caring and sweet treatment.”

“Anna is so cordial and polite, and apart from being an absolute legend of an account manager and discussing strategies with me at ICE, she even went out of her way to allow our team to use your space for a short period, things like this create a real bond between the 2 companies as well as the personnel.”

We also want to extend our sincerest gratitude to everyone who has taken an interest in Evoplay. We are confident that you will love the exciting new releases and features that are coming soon.

Global Gaming Awards and ICE Baby London

We were also proud to sponsor the ‘Product Launch of the Year’ at the Global Gaming Awards this year! 

And another exciting event was the London Baby party, which took place at the prestigious National History Museum. We extended the afterparty invitation to our partners, which was the perfect way to strengthen our relationships with our partners in a more relaxed and informal setting. 

’til the next one! 

We were truly inspired by the energy and enthusiasm of the gaming industry at ICE London this year. We left feeling motivated and ready to continue our mission of creating quality, innovative gaming experiences. We can’t wait to make next year’s event even more special and hope to see you there!

And a message from our CEO…

Send us an e-mail at [email protected] if you’re interested in our updates for 2023, game releases and business opportunities with us.

We are thrilled to announce an exciting new partnership between Evoplay and CasinoScout.nl – the leading independent online casino website in the Netherlands.

CasinoScout.nl is a leading authority in the online casino industry in the Netherlands, offering a comprehensive source of information for Dutch online casino fans. With reviews covering online casinos in the Netherlands, live casinos, table games, bonuses, and more, they keep visitors well informed with the latest news in the industry.

This partnership with CasinoScout.nl will give us the opportunity to spread our brand’s awareness to all corners of the world through the latest and most reliable information on all things online casino-related. We are confident that our innovative titles will be featured on CasinoScout.nl’s website and will engage players from all over the globe.

We are truly excited about this partnership and the possibilities it will bring for all of us! With this new collaboration, we hope to make online casino gaming even more exciting, engaging, and rewarding for everyone.

With an estimated 1.6 billion online casino players around the world, standing out from the competition can be a challenge. That’s where branded games come in. By adding your logo and branding to your games, you can make your casino much more memorable and recognisable. This can help increase brand recognition, giving players an easier time finding your casino when they search online. Branded games can also help your casino stand out from the rest of the industry, helping to draw in new players and boosting your overall success.

One of the benefits of partnering with Evoplay is that we provide our partners with fully marketed games, supplying them with a ready-made solution. Our Affiliate Marketing department is one of the strongest, enabling us to build and maintain professional relationships with streamers and influencers. Suppose you choose to partner with a provider that offers these marketing benefits, then every time a streamer plays and live streams a certain game that you implemented on your online casino website, branded game integration will allow you to tag a game with your branding; ergo, all the viewers of the live stream will be exposed to your brand. 

Branded games are an exciting new feature that enables online casino operators to stand out in the competitive online casino market. With branded games, your casino will gain an edge and provide your players with the best gaming experiences. Custom-designed themes enable branded games to open up exciting opportunities that will draw in new players and keep your existing customers coming back for more. Take your casino to the next level with branded games, and enjoy the benefits of having a unique and innovative offering that sets you apart from the competition.

What Are Branded Games

Branded games provide online casino operators with an unprecedented opportunity to customise any element of an existing game to suit their own needs. The possibilities are endless! With branded games, the sky is the limit for creating a truly unique user experience.

The development process usually takes approximately two and a half months to ensure that the game runs smoothly and crash-free, all the while incorporating any requested edits. This timeline ensures that the game is of the highest quality before its release.

After launching the Branded game, you will likely observe a significant surge in both interest and exposure. Our analysis comparing branded games to their non-branded equivalents has revealed a substantial increase in these metrics; Rounds +56%, Bet Sum +74%, GGR +72%, and Users +190%, which is a huge increase that has many benefits. 

What Are the Benefits of Branded Games? 

Branded games are much more than just slapping your logo on a game. They offer your online casino a range of short-term and long-term benefits that will help you succeed. From increased brand recognition and customer loyalty to the potential of attracting new players, branded games can be a powerful part of your online casino’s strategy. With the right game selection, you can create an engaging and memorable experience for your players that will keep them coming back for more. Take advantage of the power of branded games today and reap the rewards for years to come.

Our B2C partner network is continuously expanding, and we’ve been busy reinforcing some of our existing partnerships to foster an even more fruitful collaboration. In 2021, we first announced news of our deal with CasinoHEX; now, we are delighted to report that we are escalating our cooperation! Reviews of Evoplay’s games are now available on 2 more of its websites, reaching players based in the Philippines and Europe.

CasinoHEX is a rich repository of useful information for iGamers, including lists of top casinos, helpful ratings, as well as the most bountiful game offers and bonuses up for grabs. This major development will undoubtedly enhance our mutually beneficial partnership!

Let us take a step back to see how much progress has been made at Evoplay in 2022.

Games are what bring us together, inspire us, and give us wings even greater than that of Evoplay’s wise mascot – an owl named Evo. In 2022, 46 Evoplay titles took off for flight into the iGaming world.

Our first stop – gaming highlights. With the year being marked by the World Cup, we introduced the football package, containing three major game-changers – Penalty Shoot-out, Penalty Series, and Football Bet. It achieved promising results, allowing iGaming providers to attract and retain players in the betting and casino markets, as well as among sports fans both during and after sporting events. Goblin Run, our cross-channel 3D runner crash game that launched in 2022, outperformed all instant games in terms of metrics.

Each of our titles contributed to exceptional growth and commercial momentum, demonstrating that our entertaining content continues to win over the iGaming audience:

Like every year, Evoplay received the iGaming ‘Oscars’ in 2022 – awards demonstrating our excellence and appreciation for innovation:

• Game Provider of the Year at SiGMA Americas 2022 in Toronto, Canada.
• Game Design & Art Direction at the CasinoBeats Game Developer Awards 2022 in Malta.
• Game Innovation (silver win) at the CasinoBeats Game Developer Awards 2022 in Malta.
• Supplier Marketing Campaign at the EGR Marketing & Innovation Awards 2022 in London, UK.
• Online Casino Innovator in CEE 2022 at CEEG in Budapest, Hungary.
• Innovation in Casino Entertainment at the SBC Awards 2022 in Barcelona, Spain.
• Casino/Slots Developer of the Year (silver win) at the SBC Awards 2022 in Barcelona, Spain.

Partnerships and market entries are the next milestones to be reached. We continued to broaden our coverage by rolling out a lineup of our award-winning games on a global scale. This year, we entered the Irish market and proceeded to establish our presence in Italy, obtaining market certification, as well as Romania, Croatia, and LatAm. One of the significant business landmarks in the 2022 archive also became our Malta Recognition Letter, allowing us to go live in the MGA-regulated jurisdictions. To follow all the industry standards, Evoplay has been awarded ISO accreditation, proving that the business has been audited and tested to fulfil all information security criteria.

Our CEO, Ivan Kravchuk, shares some thoughts on what 2022 has brought for Evoplay:

“Although this year began with the war in Ukraine, where the vast bulk of our staff is based, we were able to swiftly adapt to the new challenging conditions. We retained our high level of performance and produced excellent financial results thanks to the leeway provided by the company’s culture. Nothing we’ve accomplished would have been possible without the commitment and hard work of our talented and resilient team, and we couldn’t be more excited to continue shaking things up in the iGaming industry with them at our side.”

Inspired by 2022, it’s time to fly on by and start the next chapter full of exciting releases and ground-breaking innovations, soaring high in the iGaming space!

Drop us a line at [email protected] to write a new 2023 story of business success together.

We at Evoplay are thrilled to announce that we have been shortlisted for Online Slot of the Year at the Global Gaming Awards 2023 in London, for our ground-braking title: Star Guardians.

At Evoplay, we strive to always bring the best gaming experience to players. We believe in providing innovative, immersive and entertaining gaming experiences, and we take great pride in the success of our online slots. 

That is why we are extremely honoured to have been shortlisted for the prestigious title. The award ceremony will take place on February 6th and will recognize the best online slot games from all over the world.

The nomination is a testament to the hard work, dedication and creativity of our team. We have put countless hours into developing and improving our online slots, and we are delighted to be recognised for our efforts.

This nomination is also a reflection of the incredible loyalty and dedication of our players and Key Account Managers. We are looking forward to the Global Gaming Awards ceremony, and we hope that we can bring home the trophy for Online Slot of the Year. We will keep you updated on our progress, and we thank you for your continued support and enthusiasm.

Please drop us an e-mail at [email protected] if you’re interested in integrating Star Guardians or want to get involved in promotional campaigns for this game. 

The most thrilling games at any online casino are the jackpot slots. This is because they use a shared pool that grows larger each time the game is played. The jackpots are progressive, and they increase over time and to varying degrees. 

On the other hand, the value of the jackpot at a regular slot remains the same whether you win it once or a hundred times. Both casinos and players want to strike big and progressive jackpots are the common ground.

Jackpot Benefits

There are many advantages to adding Evoplay´s Progressive Jackpot slots to your online casino, including attracting more players and increasing your casino’s revenue; 

• Increase in player interest and engagement

(almost 70% of players make more daily wagers participating in Jackpot campaigns).

• Wider player reach

(47,5% of players play only jackpot games. At the same time, the share of players who regularly bet on jackpot games exceeds the share of non-jackpot players: 82,3% vs 17,7%, respectively)

• The bigger scale of promotional campaigns

(sharing big checks, screenshots of wins, and testimonials is one of the most effective advertising campaigns for a casino)

• Growth of bet count (up to 50% of users increase their average bet sum by playing the jackpot games)

• Diversification of the brand’s market offer

(additional promotional tool, which attracts players even more than Network Tournaments and Free Spins Campaigns)

• Strengthening of player loyalty

(industry statistic shows that jackpots are equally engaging for both loyal players and casino newcomers, and amount of players choosing jackpot games shows significant growth over

the last couple of years)

How Progressive Jackpots Work

Progressive Jackpots is a game mechanic that works a little differently from regular Jackpots;

• All Progressing Jackpots start at zero.

• All jackpots have a minimum fixed amount. Only after reaching this fixed amount the winning jackpot will be available.

• Most progressive jackpots have no upper limits; they will continue to grow until they are won.

• After winning the jackpot, it immediately restarts and starts accumulating again.

• The total jackpot pool is made up of 1%, 2% or 3% of each bet, depending on the settings. The higher the percentage, the faster the Jackpot grows. Note that it affects the RTP not the speed of jackpot growth.

If a casino uses a game with a variable RTP of 96% but only allows bets of 3%, the game’s true RTP drops to 93%. The overall theoretical return to the player is 93.01% without a Jackpot and 96.01% with jackpots, both of which are specified in the game rules.

Next, the amount from the chosen percentage is distributed among the available game jackpots. In the following table, we can see the distribution of amounts from selected Jackpot percentages (1%, 2%, and 3%) in the proportions for four different types of jackpot prize pools. 

The progressive nature of jackpots increases player anticipation and optimism. They’re more likely to stick with the game for the long haul in the excitement of eventually winning the jackpot. That’s fantastic news for your online casino, as it’ll undoubtedly result in an increase in visitors and, by extension, players. 

Evoplay´s Jackpot Games 

We take pride in being able to offer fresh and exciting games that are more than just a rehash of old classics. We want to bring something new to the table so that your players can enjoy the best of online slots across the whole world wide web. Have a look at our Jackpot Games below and choose a couple to add to your online casino. 

Adding Evoplay´s Jackpot Slots to your online casino holds many benefits, such as player retention, wider player reach, player loyalty and many more. Many players are searching for progressive Jackpot slots, so don´t miss out on grabbing their attention. 

Hit the Jackpot with Evoplay´s Online Casino Slots. Contact us at [email protected]