Partnerships

Evoplay & Domusbet partner to expand slot offering in Italy

4 November 2024

Domusbet has confirmed a strategic partnership with Evoplay, aiming to add Evoplay’s innovative and captivating games to their online casino. We deeply value Domusbet’s commitment, and we’re thrilled to embark on this shared opportunity to combine our strengths and better serve our customer base.

Through this partnership, we’re excited to introduce 32 of our premium slot titles, including Budai Reels Bonus Buy, Hot Volcano, and The Greatest Catch Bonus Buy, to the Italian market, where our games are already popular among local players.

We’re building on Evoplay’s reputation as a trusted and sought-after partner, and we can’t wait to see what exciting opportunities lie ahead!

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Good old bingo modernised by Evoplay

21 October 2024

With over 100 million players worldwide, bingo remains a popular game – with 78% of players participating at least once a week. Impressive, right? This is because Bingo is more than just fun and excitement – it’s about being part of a community. 

Evoplay, renowned for its innovations in iGaming, is set to breathe new life into this beloved classic to unveil its potential to a wider audience, including the tech-savvy next generation. Keep reading to learn how.

The evolution of bingo: how its online transformation is shaping the market

The online bingo market, valued at $1.14 billion in 2024, is expected to grow to $1.93 billion by 2031. This growth highlights the game’s enduring popularity and the need to unveil its potential to a wider audience.

Having evolved from traditional halls to online platforms, bingo has already transformed the way we play. What was once a social activity in lively bingo halls is now easily accessible from home. With just a few clicks, players can enjoy the game while chatting in online rooms, scrolling through social media, or even playing other games simultaneously.

The shift to mobile and online platforms has made bingo more appealing to younger players, who easily adapt to these technologies. At the same time, as more people become tech-savvy, bingo continues to reach a wider audience online.

Interestingly, most online bingo players fall between the ages of 35 and 64, but nearly one-third are aged 25 to 34. Moreover, 72% of online bingo players participate across two or more sites, highlighting the game’s widespread appeal. Given their strong online presence, the addition of social features in online bingo has significantly boosted player engagement. These interactive elements have contributed to a 20% increase in player loyalty and longer gaming sessions. 

To keep bingo fresh and exciting, it’s essential for providers to introduce innovations and features that align with evolving player preferences. But what resonates with modern audiences, and how can we encourage them to engage with bingo?

Why bingo appeals to modern players

The key to bingo’s popularity lies in its simplicity. For 75% of players, the ease of online bingo is a significant factor in their initial attraction. The competitive spirit and enjoyment are also major draws; data shows that 70% of online bingo fans play primarily for entertainment.

Social interaction is another important reason for bingo’s appeal. Modern players, accustomed to social media, enjoy feeling part of a community and chatting with fellow participants. Bingo provides them with this connection.

From a practical standpoint, the availability and low cost of bingo make it an attractive option. Players don’t need to invest large sums of money to participate, yet they still have a chance to win prizes while having fun.

Additionally, the opportunity to play mini-games in parallel enhances bingo’s appeal. For younger players, who often switch their attention quickly, this aspect can be particularly engaging, as it compensates for the slower pace of traditional bingo gameplay.

Despite the increasing participation of men in bingo, it remains highly attractive to women. Historically, most bingo players were women who enjoyed the game for relaxation and social interaction. However, with more women entering the workforce and the rise of online platforms, the player demographic has diversified. Despite this shift, bingo still strongly appeals to women, unlike many other online gambling activities, which tend to attract more male participants.

Modern players seek diverse themes and a user-friendly UX/UI in games, presenting significant opportunities for innovation and enhancement in the bingo gaming experience.

With all this in mind, Evoplay is launching a new bingo vertical to provide an exciting gaming experience and build a vibrant community around our cutting-edge and engaging games.

Bingo by Evoplay: innovating the classics

Since bingo is a new venture for Evoplay, our primary goal is to deliver a high-quality, intuitive product while incorporating the innovative touch we’re known for. We focus on the core elements that resonate with bingo players, enhancing them with creative twists.

By introducing loyalty programs, rewards, and tournaments, we’re making it easier for players to engage with our bingo, attracting both newcomers and seasoned players alike. Meanwhile, our team is fine-tuning the user interface and functionality to ensure a seamless, enjoyable experience that meets tech-savvy players’ expectations.

In keeping with Evoplay’s innovative spirit, here’s what our partners and players can expect from our Bingo offering:

  • Bingo type variations: From classic 90-, 75-, and 50-ball bingo, we provide a range that will continue to expand.

  • Customisable design themes: Beyond standard designs, our portfolio includes fun and engaging themes like disco, pets, dance, and sports, with more to come. This allows operators to tailor the experience to their audience while keeping the gameplay fresh for players.

  • Dynamic UX/UI and layout: We’ve replaced traditional, repetitive animations with fresh, modern visuals that appeal to both bingo fans and younger, tech-savvy players, creating a more engaging and exciting experience.
  • Promotional and event system: We offer flexible prize amounts, rake options, and event scheduling, giving operators more control to craft tailored experiences for their players. Tournaments, raffles, and special prizes keep players engaged, driving retention and excitement.
  • Mini-games for additional entertainment: While waiting for bingo results, players can enjoy Evoplay’s slots and instant games. This not only enhances the downtime experience but also helps build a vibrant community around our games.

With Evoplay’s innovative approach and bingo’s timeless appeal, we are committed to bringing something fresh and exciting to the bingo world.

| As the balls roll, there’s plenty to look forward to – stay tuned and let the fun begin!

 

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Contact us today to get a special offer!

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Awards

EiGE Awards 2024: four awards – four proofs of excellence

16 October 2024

What worked yesterday might not work today, so in iGaming, companies need to be constantly innovating and evolving in order to stay ahead of the pack. It’s important to always push the envelope and try to meet changing player trends while making sure that your core traditional business is still well-serviced. This balance is essential, and innovation across the board is key.

Thanks to Evoplay’s unwavering dedication and genuine desire to do better each day, our company celebrates four wins at the EiGE Awards 2024, which was held in Warsaw. We won awards in the following categories: Best Marketing Campaign, Best Game Developer, Best Mobile Gaming Provider, and Innovator of the Year (Ivan Kravchuk). 

These wins inspire us to keep pushing forward to new outstanding achievements! 

 

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How to build successful B2B partnerships

25 September 2024

/Partnership is not a legal contract between two equal individuals. It’s an emotional alliance between two people who are committed to each other’s success./ Warren Buffet, businessman, investor, and philanthropist

In iGaming, B2B partnerships are like a complex puzzle – each piece must fit perfectly to create a winning strategy. At Evoplay, we recognise that our main goal is to deliver a seamless gaming experience to the end user – the player. Yet, to achieve it, we must first manage the critical relationship with our partners. These partnerships serve as the bridge between our games and the players, making it essential to control how our content is displayed, promoted, and played.

What do B2B partnerships encompass?

Every B2B partnership is unique, shaped by market specifics, regulatory environments, and the operational strategies of each partner. Whether working with a casino that also offers sports betting or one that focuses exclusively on iGaming, the approach must be customised. It means understanding the partners’ markets, their audience, and how they want to present their brand and ours to the players. From licensing requirements to marketing tactics, every detail matters. The success of our games relies on the quality of the product as well as on how well we collaborate with our partners to make those games stand out.

Our team of Key Account Managers plays an important role in ensuring smooth collaboration. We don’t limit ourselves to one specific area of partnership; our work is diverse. At every step, we focus on understanding our partners’ needs. We believe it’s essential to deliver a product that satisfies both our partners and ourselves. Fully understanding our partners’ operational principles, goals, and interests is key to shaping our approach to these partnerships.

What are the key factors to improve your B2B partner strategy? 

The power of open communication

/Honesty is the soul of business./ Dutch Proverb

Effective communication is the core of any successful partnership, as it prevents misunderstandings. When a player faces an issue, like a game not working, it’s crucial that the casino communicates clearly. Players aren’t concerned about technical reasons. They just want to enjoy their experience. Explaining what’s happening prevents frustrations and builds trust.

This same principle applies to our B2B relationships. Partners need to know what to expect – whether it’s about technical updates, promotional strategies, or any shifts in the business. Open and transparent communication encourages trust, which is essential for long-term collaboration. Trust isn’t built on transactions alone. It’s built on honesty and consistent dialogue. Success in B2B partnerships comes from more than just numbers. It’s also about ethical business practices and shared understanding. At Evoplay, we believe that every conversation with a partner should be based on clarity and openness, ensuring that all parties are on the same page and working towards a common goal. 

Importance of having a worked-out onboarding strategy 

From day one, new partners should fully understand what Evoplay can offer them. It means showing the promotion tools we provide, how our content can be used, and the flexibility we offer in terms of collaboration. Partners need to know whether we’re open to new ideas and proposals or if there are areas where we work in a more structured way. This clarity helps them align their development strategies with our capabilities. Our onboarding process is all about transparency – giving partners a full understanding of how we operate and what opportunities for collaboration exist. 

Understanding the partner landscape

To truly succeed, it’s better to start with a deep understanding of the partner. Each partner has their own set of challenges and strengths, which need to be addressed from the start.

Simply delivering the games is not enough – casinos often feature hundreds of titles. Our goal here is to ensure that our games are not just available but also visible for players, and they are able to see and engage with them. It requires a deep, cooperative effort, working together to optimise how our games are positioned and promoted within the casino’s ecosystem. It includes knowing how they promote content, whether they work with streamers, and the tools they use to boost visibility, as well as their capabilities, market presence, and technical setup. 

Setting clear goals & expectations

Effective B2B partnerships require clear goals and transparent communication. While the iGaming industry can be unpredictable – fluctuating due to economic changes, regulatory updates, or even player behaviour – setting flexible yet defined objectives helps navigate these uncertainties. Regular communication about expectations, performance metrics, and shared targets ensures that both parties are aligned and can adapt to changes together.

Technical excellence is non-negotiable

In the iGaming industry, technical reliability is above all. Players expect smooth, uninterrupted gaming experiences, and any technical issues can lead to dissatisfaction and a damaged reputation. Ensuring that our software is robust and well-integrated with the partner’s platform is a non-negotiable aspect of a successful partnership. Technical excellence enhances player satisfaction and strengthens trust between the provider and its partners. 

Cultural understanding & human connection

/Business is not about one’s own success or failure, but how successful we make our partners./ Donald Trump, 45th US president

Partnerships are not just about businesses – they’re about people. Recognising cultural differences and understanding the unique backgrounds of our partners is crucial. Whether dealing with European markets or LatAm ones, each has its own cultural nuances that influence how business is conducted. Building strong human-centric connections can transform a traditional B2B relationship into a more personal, H2H (human-to-human) interaction, creating deeper, more resilient partnerships.

Our experience of investing in networking events for B2B

In-person interactions, whether at industry events or through direct visits, can significantly enhance B2B relationships. These meetings provide a platform for deeper discussions, idea exchange, and collaborative planning. At Evoplay, we value these opportunities to connect with our partners in more informal settings, as they often lead to stronger, more productive relationships.

Meaningful connections require offline communication

Exhibitions

When it comes to exhibitions, we always aim to raise the bar each year. Our approach is to bring something new and exciting to the table, whether it’s through themed stands or interactive promotions. For example, we once hosted an activity connected to our famous instant game – Penalty shoot-out, where partners could win bonuses by scoring a goal. It was all about creating a fun, engaging atmosphere that reflects the entertainment nature of iGaming. It’s more than just business; it’s about bringing energy and creativity to every event.

We believe in innovation, from the design of our stands to the games we showcase. Exhibitions are also fantastic opportunities for networking. Face-to-face conversations are invaluable – you can understand someone better, explain ideas more clearly, and build stronger connections that are hard to achieve online. There’s something about offline communication that feels more genuine and personal.

Themed parties

Last November, we hosted an adrenaline-fuelled, race-themed event that was a huge hit. We organised real races with supercars, where guests could place bets on the winning car and even ride in the race cars themselves if they won. It felt like a real Formula 1 event, tying into our flagship Adrenaline Rush and two other titles from that collection. The feedback was fantastic, with partners saying it was one of the best events they’d attended. You can read more about this roaring party here.

Also, based on our slot game Hot Rio Nights, we hosted a vibrant event in Brazil, themed around Brazilian culture with dancers, cocktails named after our games, and a fun vibe that everyone loved. These events not only reflect our innovative spirit but also bring people together, presenting the unique identity of our company.

Gifts & merch

Our merch is always a big hit, and partners love it. We come up with fresh, creative ideas every year, and the feedback is always great. Partners often send us photos showing off how they’re using the items. At exhibitions, people always ask, “What do you have this year?” – and they’re never disappointed.

We’ve done everything from massage cushions to cosy home sets with blankets, slippers, and bathrobes. We also create smaller, travel-friendly items like backpacks and themed sports bottles, so they’re easy to take home. The Evoplay team avoids giving generic items like notebooks or pens – those are outdated. Instead, we focus on unique, exciting gifts, e.g., custom caps or fun-themed merch. 

This year, we’ve shifted toward a more personal, “soulful” approach, focusing on delivering positive experiences. While business is our daily focus, bringing positive emotions to our interactions – whether through more relaxed, engaging events or entertainment-focused activities – creates stronger, more meaningful connections with both partners and players. We believe that adding a human touch to business relationships is what many are missing, and we’re making this a priority moving forward.

Interested in top-performing games from Evoplay?
Contact us today to get a special offer!

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Partnerships

Elevating the gaming experience in Italy with Microgame

11 September 2024

We are thrilled to announce our partnership with Microgame, a leading platform provider in the Italian online gaming market! This collaboration is a significant step in our mission to expand across Europe, and we couldn’t be more excited about the opportunities it brings.

Our cutting-edge games, including Budai Reels Bonus Buy, The Greatest Catch Bonus Buy, and Hot Triple Sevens, are now available to more than 60 licensed operators in Italy, delivering the high-quality gaming experiences that Evoplay is known for.

Stay tuned as we continue to push the boundaries of innovation in iGaming!

Partnerships

The first partnership in the lottery market with EQL Games

10 September 2024

Evoplay has decided to add innovations to a new sphere – lottery. And we’ve already gone into an important partnership with EQL Games, a leading lottery vendor, marking our entry into the U.S. lottery market. By joining their innovative iLottery Aggregator platform, we are poised to elevate digital offerings with our cutting-edge, high-quality products.

This collaboration presents a fantastic opportunity for Evoplay to introduce our engaging titles to a whole new audience, offering highly immersive experiences to players across the U.S. We are excited about the growth potential this cooperation brings and look forward to working closely with EQL Games to redefine lottery gaming.

Partnerships

Evoplay & Winpot.mx announce strategic partnership

5 September 2024

Evoplay expands its footprint in Mexico by partnering with Winpot.mx, a leading force in the Mexican online casino market. This collaboration marks a significant milestone in our ongoing expansion across Latin America.

Under this partnership, Winpot.mx has integrated a full suite of our games, including fan favourites like Penalty Shoot-out, Hot Triple Sevens, and Fruit Super Nova. As one of Mexico’s most prominent casino brands, Winpot.mx provides the perfect platform for us to deliver our innovative iGaming experiences to a rapidly growing audience in the region.

With this integration, we’re not just introducing our games to Mexican players; we’re redefining their gambling experience by offering a diverse range of video slots, instant and table games, and jackpot titles. This collaboration underscores our commitment to becoming a leading player in the global iGaming industry.

Company Updates

Evoplay achieves record-breaking H1 performance

3 September 2024

The first half of 2024 has been the most successful ever for Evoplay in terms of GGR and Bet Sum. 

This success is largely due to a 39% year-on-year increase in our partner network. Among the agreements we signed were deals with Light & Wonder for platform integration and with key operators such as Vegas.hu and Sesame.bg.

We’ve also added over 20 new games to our portfolio this year, including our flagship title, Adrenaline Rush. Released alongside a slot and a crash title, this unique 3D racing game earned us the Skill Games Supplier award at the EGR B2B Awards 2024.

These new releases contributed to a 26% increase in GGR and a 37% rise in Bet Sum compared to last year. Additionally, we’ve introduced Wheel of Fortune, a promotional tool designed to enhance player engagement and boost profitability for operators.

Looking ahead, we plan to use this success to push towards becoming a top multi-product supplier, with exciting new developments in bingo and lottery on the horizon.

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Attracting top talent in iGaming: Evoplay’s vision

20 August 2024

A strong team is the backbone of a successful company. This is particularly crucial in the iGaming industry, where competition for top talent is intense – about 75% of companies cite attracting and retaining skilled professionals as their primary challenge.

Below, I’ll share the strategies we at Evoplay use to attract and retain top talent, especially as we expand our presence on the international stage. 

Evolution of Evoplay’s talent acquisition strategy during international expansion

Adapting our talent acquisition strategy during international expansion is a necessity, fueled by both external and internal factors. Externally, the full-scale invasion of Ukraine and global volatility generally necessitated a significant shift in our approach, requiring us to adapt to new circumstances. Internally, the need to scale our business has been a major factor. Since our founding in 2017, Evoplay has consistently expanded in game volume, partnerships, and overall business metrics. Strengthening our team to support this growth has been paramount. 

Our evolving recruitment and retention strategies reflect our experiences and specific needs. While international expansion requires new approaches, the core principle remains: matching company and employee values. This strategy has shown its effectiveness in practice. For example, we’ve sometimes had to wait from 3 to 11 months for highly qualified candidates to start once we found the right match. This challenging process of attracting top talent with significant experience was intense, but our patience and effort have proven to be well worth it.

At Evoplay, we prioritise a collaborative partnership where mutual dedication, creativity, and innovation are celebrated. This ensures both parties are committed to each other’s success.

Talent acquisition strategy: key elements

  • Data analytics

You can’t manage what you can’t measure. When we implemented Applicant Tracking System (ATS), we saw significant benefits, especially as we scaled. This system has allowed us to analyse recruiting data and calculate key parameters more efficiently and insightfully.

  • LinkedIn as a powerful recruitment tool

We’ve focused on LinkedIn for connecting with both active and passive candidates. After I’ve implemented changes to our hiring strategy, we completely abandoned job boards and payment for recommendations, and we lobby LinkedIn as the main tool for expanding the TA team’s networking. Due to this, we optimised the TA budget by 3 times and thus reduced the cost per hire.

  • Addressing turnover causes

It’s commonly thought that employee turnover is negative, but from my experience, it’s not always the case. When turnover is linked to business demands, it becomes a necessary part of growth. To manage turnover effectively, we focus on optimising work processes, communication, and feedback.

Specifically, our staff turnover rate has dropped by 5.1 times, which I see as a great result. This shows how crucial it is for the Talent Acquisition (TA) and People & Performance (PP) departments to work well together. Having the right people helps us reduce risks and turnover. Going forward, the PP department should focus on developing and strengthening our team to maintain this success.

  • Supporting professional development

Offering opportunities for professional growth tailored to individual interests has a positive influence on employee satisfaction and retention. It’s not about offering every course available but providing personalised development paths, which employees value most. For example, the TA and PP teams, thanks to my networking and participation in certain organisations such as Women in Tech, Cartier Awards, SHRM, have access to various training and certifications to improve their development.

  • Developing a supportive work environment

Building a supportive and respectful culture is crucial for maintaining a positive work environment. At Evoplay, employees highly value their supportive teammates, fostering a collaborative and positive atmosphere. By centring our talent acquisition strategy on key pillars – analytics, clarity, consistency, and personalised communication – we minimise our reliance on large hiring budgets. Instead, we harness the power of positive word-of-mouth and LinkedIn as effective recruitment tools. As the saying goes, “A good reputation is worth more than gold.

Key recruitment metrics as performance indicators: Evoplay’s experience

Competition for talent in the iGaming sector is fierce. Our strategy has allowed us to reduce cost-per-hire by threefold and achieve a 96% vacancy fill rate last year. We predict a similar result by the end of 2024. Achieving these results requires more than simply following a strategy; it involves continuous testing and learning from mistakes.

Here are the key metrics we monitor to ensure efficiency in our talent acquisition (TA) team:

Time:

  • Time to hire
  • Тime to fill
  • Job position age
  • Time for pre-onboarding* (TPO)

TPO metric was developed by me to accurately reflect the complete hiring process. Our recruiters manage contract and NDA signings before the start date and handle other pre-start procedures. The metric also accounts for varying notice periods, which can be lengthy, particularly in Europe and for C-level positions. This ensures a fairer assessment of our team’s efforts beyond just the time to fill.

Effectiveness:

  • Recruitment funnel effectiveness
  • Sourcing channel effectiveness
  • Yield ratio

Offer:

  • Offer acceptance rate

Cost:

  • Cost per hire

TA experience:

  • Candidate experience
  • Hiring manager experience

Quality:

  • Quality of hire
  • First-year attrition
  • Selection ratio (for top-level vacancies)

By calculating and analysing retention rates, we identify and address weak areas, helping us build a truly engaged and motivated workforce.

Key results of our recruitment strategy implementation:

  1. Systematised and configured analytics for the talent acquisition process.
  2. Increased vacancy closing rate by 96% in 2023.
  3. Eliminated ineffective hiring channels to focus on productive ones.
  4. Developed targeted hiring.
  5. Implemented ATS, significantly enhancing the hiring process.
  6. Actively expanded hiring in the EU market and beyond.

Concentrating on data-driven insights, clear processes, and personalised communication ensures our recruitment strategy remains effective and agile. This approach not only optimises our hiring practices but also enhances our ability to attract and retain top talent, which is crucial for our international expansion.

Sustaining team motivation: cultivating an engaging workplace culture

Mutual support, both professionally and personally, along with opportunities for growth, are crucial to our team’s and company’s success. Keeping this in mind, we focus on creating an engaging work environment. Our internal research shows that when employees are engaged, absenteeism drops, and turnover decreases. For example, in 2024, we observed a reduction in employee turnover of up to 10.2% and a decrease in the absenteeism rate to 29.63%. 

Offering ample professional growth opportunities, providing strong team support, and fostering a shared drive for success – these are the pillars that uphold our work culture. Our core values play a key role in this effort. They guide us in shaping the culture and practices that make Evoplay a great place to work.

Core values that unite Evoplay team members

  • Industry innovations: At Evoplay, we lead with cutting-edge technology and exciting incentives. When team members share our passion for innovation, it’s a sign of alignment and readiness for effective collaboration.
  • Continuous development: We focus on ongoing improvements to boost efficiency and performance. Our team thrives in a fast-paced environment and values both professional and personal development.
  • Collaboration: We foster a culture of trust and teamwork while valuing individual contributions and new ideas from every team member.
  • Informal approach: We encourage transparent communication. Employees appreciate direct access to C-level executives, which enhances feedback and creates a respectful work atmosphere. This approach has led to the successful implementation of many great ideas.

Candidates can explore our general career benefits on the Evoplay.careers website, which serves as our business card. For more detailed information, we encourage a private discussion, as we find a personal approach to be most effective.

We emphasise professional development over perks and seek individuals who share our vision for innovation and leadership. We believe that self-motivation combined with a supportive environment is key to long-term success.

In my view, Maslow’s hierarchy of needs aptly illustrates that while basic needs like salary are important, they aren’t the sole drivers of motivation. At Evoplay, we offer a platform for both personal and professional fulfilment, allowing our employees to advance rapidly and benefit both themselves and the company.

In summary, our success is built on a strong company culture and a dedicated team where everyone feels valued. This focus on professional growth and positive relationships creates a workplace that people truly enjoy being a part of.

Staying ahead in the competitive iGaming talent market: the Evoplay vision

Looking ahead, it’s clear that AI could transform our operations. While AI is great for automating routine tasks, it’s unlikely to significantly impact how we personalise our candidate outreach, which remains crucial for us.

In my view, maintaining a personal touch in recruitment is what truly sets us apart. So, no matter how technology evolves, our primary focus will always be on developing our internal talent. Despite tough external competition, we prioritise skill growth and building a strong team community. This approach keeps our team motivated to stay and contribute.

To stay ahead, we view our team as our greatest asset, so we’re committed to their growth and dedicated to smart innovation.

Interested in top-performing games from Evoplay?
Contact us today to get a special offer!

Get in touch

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Mastery of developing popular online slots

30 July 2024

Slots have long been a favourite among players due to their perfect mix of entertainment, chance, and variety of mechanics, attracting both casual players and avid gambling enthusiasts. For years, video slots have been the backbone of online casinos, captivating audiences with their thrilling gameplay and potential for big wins. But what sets one slot game apart from another?

/Slots for me have always been the world’s greatest puzzle./ Cameron Stewart, SciPlay group vice president of U.S. Game Development

When everything in the game is thought out and correctly combined, then it will work

At the first stage of development, it is necessary to think about features the slot will have. This is what makes one game different from another. Often, a specific feature defines the game as a whole. Some slots are closely associated with their main modes. For example, Evoplay’s Temple of Dead is all about Free Spins with a Special Expanding Symbol – it is considered to be a gold standard in such slots.

The type of game dictates the features used. For instance, to create a high-demand online slot, you’ll implement features proven to work well, ensuring they are configured and balanced correctly within the game. Sometimes, the absence of features is the main peculiarity. If we talk about certain slots with Scatter pays, free spins with cumulative multipliers are often used there. It’s just something that meshes well and is liked by most gamblers.

The theme is chosen later. First of all, it is very important to think through all the nuances. Then, any mechanics can be applied to almost any topic. While some themes, like Ancient Egypt and fruits, are popular, relying solely on them can become monotonous. It’s crucial to introduce a variety of themes to keep the games interesting. Topics are not limited and can be diverse, ensuring a fresh and engaging experience for players.

The target audience should be taken into account as well

When developing online slots, understanding and catering to the target audience is paramount. Each region has unique preferences and cultural nuances that significantly influence player engagement and satisfaction.

There is no doubt that the tastes of players in Asia, Latin America, and Europe are different. Even within Europe, they will differ. It’s not just about which type of game is used more frequently, but how it should look and feel. Visual decisions can significantly impact the demand for a particular game among a specific audience.

For example, if we take the older generation of casino-goers, this segment, though not the largest, is incredibly active, making a significant number of spins. They have a penchant for classic fruit slots, which typically involve the main game with an additional feature. This particular audience, primarily found in European countries, as well as in North America, enjoys traditional slots. However, this style does not resonate in China, where players seek different themes and elements that are culturally relevant to them.

Thus, it is important to define and thoroughly understand the target audience to create engaging and successful online slots. By learning the specific preferences and cultural contexts of a certain region, one can tailor their games to meet players’ expectations, ensuring a more enjoyable and satisfying gaming experience.

It all depends on the correct presentation of the feature

No one likes features they don’t understand. The question is not how complex the feature is but how understandable we can make it for the audience. This is the main goal. We have to rely on the fact that players often choose simple things because they want to play slots. If they wanted something more difficult, they would choose computer games or maybe poker. Slots are a game of chance, where you simply place a bet and then see how lucky you are.

/The only sure thing about luck is that it will change./ Wilson Mizner, American playwright and entrepreneur

The key is to ensure that, even if a feature is complex, it remains clear to the player. For instance, if it’s a special symbol, its meaning must be well explained. If it’s a progress bar, it should be obvious what needs to be done to fill it and what the reward will be once it is filled. Players need to understand the path they are on and what they are working towards. Ultimately, the success of a feature lies in its design and how we present it to the players.

What works well for online slots

There are certain features that have a positive effect on the game. Among them are Hold & Win, Bonus Buy, and Double Chance.

Fixed jackpots in Hold & Win

Hold & Win is a popular bonus mode in slot games, where players collect bonus symbols that remain on the reels until the end of the bonus game. Each symbol typically carries a value, contributing to the player’s total winnings.

A jackpot display (a board showing the jackpot amount) has a positive impact on the popularity of slot games. These boards motivate players to engage more actively, likely because they provide a tangible goal to strive for and occasionally achieve. Fixed jackpots, integral to many bonus modes like Hold & Win, enhance this engagement. However, they need to be used judiciously, as they are not suitable for every game type.

When implemented correctly, jackpots and scoreboards can have a profoundly positive effect on player engagement and game popularity, creating a compelling reason for players to continue spinning the reels.

Bonus Buy

Bonus Buy allows players to access a game’s bonus rounds instantly by purchasing them. This feature appeals to gamblers who prefer not to wait for the bonus rounds to be triggered naturally through regular gameplay, providing a more immediate and thrilling experience.

In essence, the Bonus Buy option lets players bypass the main game to jump straight into the action of free spins, multipliers, or other special features. This technique is particularly attractive to those who seek bigger potential wins without the unpredictability of when a bonus round might naturally occur.

Evoplay has effectively incorporated the Bonus Buy feature into many of its popular games. One of the notable examples is Mega Greatest Catch. Here, Bonus Buy allows players to purchase and immediately receive Free Spins with the Fishing feature. This instant access to the game’s most lucrative features makes it a favourite among players seeking quick and rewarding gameplay. According to our statistics, if we compare Mega Greatest Catch Bonus Buy with Mega Greatest Catch, the game growth reached 285% (including such metrics as Bet Sum, GGR, Rounds, and Count of non-unique users).

Double Chance

Double Chance is a unique addition to online slots that enhances the player’s experience by slightly increasing the base bet to boost the chances of activating bonus modes, such as free spins or other special features. In other words, it is designed to increase the likelihood of special symbols appearing on the reels, which in turn activates the bonus mode. By opting for Double Chance, players place an increased bet, which heightens the probability of entering bonus rounds where they can enjoy additional rewards like free spins or other bonuses. This feature is particularly appealing to players who are willing to take risks for greater rewards.

Evoplay has integrated the Double Chance feature into several of its games. Let’s mention Candy Dreams: Sweet Planet, where players can activate the Double Chance feature to increase their bet, thereby raising the odds of triggering special symbols and entering the Free Spins mode.

Various other innovative mechanics can significantly enhance the gaming experience in online slots, including:

  • Infinity Reels: here, landing a winning combination causes the reels with the winning symbols to shift, for example, to the left, while additional reels appear. These additional reels can theoretically continue to appear indefinitely as long as winning symbols keep landing, prolonging the winning round. For instance, Evoplay’s Unlimited Treasures features the same mechanics, set in an Arab market theme.
  • Random Event: it will add an element of surprise and excitement to the game. These can include random wins or unexpected activations of free spins. For example, a coin symbol might land on the reels and fly up to a chest above the reels. At a random moment, the chest is activated. After that, it opens and drops coins onto the reels, replacing symbols and activating a bonus game. Such events keep the game engaging by breaking up long periods without significant wins, providing a pleasant surprise akin to finding a wallet on the street.

It’s not one feature that works; it’s their right choice and combination

Success in slot games isn’t about which specific feature is used but how well all elements are integrated and balanced. It’s not about tying a fishing feature exclusively to fishing mechanics. Different themes and features can be creatively combined to create a cohesive and engaging experience. Another example is a wheel of fortune, triggered under specific conditions, that should be tailored to fit within the game’s overall design.

Tradition plays a role, too. Classical mechanics, like the Book mechanics with its expanding special symbols in free spins, can be adapted in various ways.

A great example of the successful integration and combination of features is Hot Rio Nights by Evoplay. Here, symbols fall in stacks, creating a festive animation of a dancing woman when winning combinations occur. This visual element, tied to a Rio Carnival theme, evokes a festive atmosphere, demonstrating how setting and mechanics can complement each other.

Creating a game isn’t just about features; it’s about evoking emotions. Both positive and negative emotions play a role. For instance, in high-volatility games, long periods without wins can build tension, making the eventual big win feel even more rewarding. This emotional journey keeps players engaged and invested.

Last but not least is a game’s design. It must appear natural and believable, with every element carefully considered and integrated. It’s about understanding what should take centre stage and what can be in the background, ensuring that every aspect of the game is polished and thoughtfully designed. In short, a well-thought-out game design is essential to creating a successful and engaging slot.

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Partnerships

Evoplay and Vegas.hu: a promising tie-up

27 June 2024

Evoplay pumps up the burgeoning Hungarian iGaming market thanks to our latest partnership with Vegas.hu! This tie-up made more than 20 Evoplay’s games go live with the operator, including the top-performing instant game Penalty Shoot-out and our player-favourite video slot Forest Dreams. Moreover, the award-winning operator has gained exclusive access to Evoplay’s flagship game, Star Guardians!

We are delighted to join forces with Vegas.hu to deliver the best gaming experiences to players in the region and anticipate a great response. Sharing the same values, such as providing players with the most innovative and exciting titles, will inevitably bring mutual growth to Evoplay and Vegas.hu!

news

Evoplay succeeds as the best Skill Games Supplier

14 June 2024

Evoplay doesn’t stand still – we are continuously developing our games with an innovative approach. And it bears fruit in the form of amazing rewards. At EGR B2B Awards 2024, Evoplay received a new win as a Skill Games Supplier thanks to our high-quality, skill-based flagship, Adrenaline Rush.

This prize highlights the company’s exceptional contributions to iGaming, setting new standards for this industry. The team’s dedication to innovation and excellence in game development have led us to this prominent title. Evoplay is moving forward to become an innovation game-changer and gain even more awards in our bright future!

Partnerships

Evoplay joins forces with Gamblers Connect

A new partnership has emerged between Evoplay and Gamblers Connect, an award-winning casino affiliate and online gambling information hub. Gamblers Connect is a team of passionate yet experienced iGaming enthusiasts. They support player protection and provide unbiased evaluations of operators, aiming at building a better gambling world for everyone.

This collaboration promises to blend Evoplay’s strategic prowess and devotion to innovations with Gamblers Connect’s meticulous expertise in everything players need to gamble safely, responsibly and enjoyably. Together, we will ensure that every creation is designed with the players’ happiness at its core.

With this partnership, we broaden the exposure of Evoplay’s innovative casino games to reach a wider audience!

Partnerships

Evoplay maximises its reach in Bulgaria with Sesame

10 June 2024

Evoplay’s commitment to various collaborations has yielded significant results earlier. That’s why we’ve decided to unite with Sesame to introduce over one hundred of our amazing games, broadening the presence in Bulgaria. As one of the country’s largest iGaming operators, Sesame is the perfect place to deliver our most famous titles to Bulgarian players.

Evoplay’s slots portfolio contains favourites like Fruit Super Nova, Hot Triple Sevens, and Inner Fire Bonus Buy, making this collaboration even more awesome. With this historic agreement, we want to show Bulgarian players a fresh take on the gambling experience, catering to their needs and expectations. So, we’re successfully excelling in one more market in Europe!

Partnerships

Game-changing agreement between Evoplay and Europebet

13 May 2024

Evoplay is ready to power the Georgian market with innovation more, thanks to the partnership with Europebet! Over 20 of our award-winning titles are now available to players across the region and ready to elevate their gameplay. We hope that Evoplay’s high-quality content will resonate perfectly with Europebet’s audience!

The agreement with Europebet, a leading brand within the Betsson Group, amplifies Evoplay’s expansion across regulated European markets. Partnership by partnership, we are accelerating our growth to new heights!

Partnerships

Evoplay partners with Betsafe for the Baltic market

26 April 2024

Evoplay continues the string of successful expansion deals in the Baltics!

The latest tie-up with Betsafe, the Betsson Group’s Lithuanian brand, will bring 90+ of our best-performing titles to live for Baltic players. Lithuania is a vibrant market, and we are delighted to present Evoplay’s dynamic games to even more players in the region.

Partnering with leaders like Betsafe, Evoplay keeps developing a stellar reputation across regulated markets in Europe and beyond!

Partnerships

Going live with Light & Wonder: Evoplay’s new agreement

19 April 2024

We are delighted to leverage our position across Europe by partnering with Light & Wonder’s leading aggregation platform. Now, more iGamers can dive into over 100 of Evoplay’s dynamic titles on Light & Wonder’s global operator network. Among the featured games, players will find top-performing slots: The Greatest Catch Bonus Buy and Hot Triple Sevens, as well as the Penalty Shoot-Out instant game.

With Light & Wonder’s vast market reach, Evoplay will greatly expand its footing in Europe. This is a significant step toward worldwide recognition of our high-quality, innovative content!

Partnerships

Evoplay expands reach via the Mr. Gamble partnership

11 April 2024

We proudly announce an exciting collaboration between Evoplay and Mr. Gamble, a leading casino comparison platform. Mr. Gamble is renowned for providing players with accurate information about fully licensed and regulated online casinos and exclusive bonuses, ensuring the ultimate iGaming experience.

This partnership is a significant milestone for Evoplay. It enhances our presence within the iGaming community and enables us to showcase our cutting-edge products to a broader audience. For Mr. Gamble, it represents an opportunity to enrich their platform, delivering an even better experience to their esteemed community.

As we continue to push boundaries with our innovative games, this partnership sets the stage for an exhilarating journey into the future of iGaming!

Partnerships

Boosting European presence: Evoplay teams up with Rizk

Evoplay continues its expansion into regulated European markets by joining forces with Rizk, a prominent brand within Betsson Group. This agreement brings eighty Evoplay’s titles to Rizk’s platform, including the Penalty Shoot-out instant game, known for its capacity to captivate sports bettors and introduce them to the thrills of casino gameplay.

Among the titles included in the deal are also Fruit Super Nova, Hot Volcano, and Inner Fire Bonus Buy, showcasing our commitment to delivering engaging iGaming experiences. This strategic agreement represents another milestone for Evoplay, following previous successful partnerships. It brings us closer to one of our goals, which is becoming a premier supplier within the European market.

Partnerships

Evoplay partners with SlotsUp to expand gaming horizons

9 April 2024

Evoplay is thrilled to announce a partnership with SlotsUp – an authoritative guide for online casino game enthusiasts. Our collaboration is aimed at expanding access to Evoplay’s innovative casino games, making them available to an even wider audience through SlotsUp.

SlotsUp stands out in the iGaming world with its comprehensive approach to gambling entertainment content. Here, users can find not only in-depth reviews but also the opportunity to try both classic and the latest slots for free, along with valuable advice on where to play for real money. SlotsUp’s mission is to help users find the best and safest gaming places aligns with our commitment to creating thrilling and high-quality gaming experiences.

By entering into this partnership, we are bringing together two giants of the iGaming industry, each dedicated to high standards of quality and user satisfaction. Stay tuned as Evoplay and SlotsUp together will introduce the vast and vivid world of Evoplay games to players globally.

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