Evoplay expands reach via the Mr. Gamble partnership

11 April 2024

We proudly announce an exciting collaboration between Evoplay and Mr. Gamble, a leading casino comparison platform. Mr. Gamble is renowned for providing players with accurate information about fully licensed and regulated online casinos and exclusive bonuses, ensuring the ultimate iGaming experience.

This partnership is a significant milestone for Evoplay. It enhances our presence within the iGaming community and enables us to showcase our cutting-edge products to a broader audience. For Mr. Gamble, it represents an opportunity to enrich their platform, delivering an even better experience to their esteemed community.

As we continue to push boundaries with our innovative games, this partnership sets the stage for an exhilarating journey into the future of iGaming!


Boosting European presence: Evoplay teams up with Rizk

Evoplay continues its expansion into regulated European markets by joining forces with Rizk, a prominent brand within Betsson Group. This agreement brings eighty Evoplay’s titles to Rizk’s platform, including the Penalty Shoot-out instant game, known for its capacity to captivate sports bettors and introduce them to the thrills of casino gameplay.

Among the titles included in the deal are also Fruit Super Nova, Hot Volcano, and Inner Fire Bonus Buy, showcasing our commitment to delivering engaging iGaming experiences. This strategic agreement represents another milestone for Evoplay, following previous successful partnerships. It brings us closer to one of our goals, which is becoming a premier supplier within the European market.


Evoplay partners with SlotsUp to expand gaming horizons

9 April 2024

Evoplay is thrilled to announce a partnership with SlotsUp – an authoritative guide for online casino and slot game enthusiasts. Our collaboration is aimed at expanding access to Evoplay’s innovative casino games, making them available to an even wider audience through SlotsUp’s.

SlotsUp stands out in the online gaming world with its comprehensive approach to gambling entertainment content. Here, users can find not only in-depth reviews but also the opportunity to try both classic and the latest slots for free, along with valuable advice on where to play for real money. SlotsUp’s mission is to help users find the best and safest gaming places aligns with our commitment to creating thrilling and high-quality gaming experiences.

By entering into this partnership, we are bringing together two giants of the gaming industry, each dedicated to high standards of quality and user satisfaction. Stay tuned, as Evoplay and SlotsUp together will introduce the vast and vivid world of Evoplay games to players globally.


Evoplay expands Portuguese footprint with Casino Portugal

Evoplay is proud to announce a strategic partnership with Casino Portugal, the premier online resource for navigating the vibrant world of Portuguese online casinos. This collaboration aims to broaden the exposure of Evoplay’s innovative casino games within Portugal, leveraging Casino Portugal’s extensive analysis and insights into the country’s online casino scene.

Casino Portugal is famous for its comprehensive coverage of the top online casinos in Portugal, offering users detailed reviews and rankings based on the proprietary iGamingComparator algorithm. Developed and maintained in-house, this technology provides a unique and highly accurate assessment of online casinos, making Casino Portugal a trusted advisor for players looking for the best gaming experiences.

Stay tuned for updates as we roll out this partnership, bringing an unparalleled selection of gaming adventures to the Portuguese online casino community.


Personalisation: why Adrenaline Rush gives freedom, of choice

28 March 2024

People will be people. Our enjoyment of entertainment is deeply rooted in the emotional connections we form with the content. When we watch a hyped-up Netflix movie, listen to music on Spotify, or play a game, our brains release neurotransmitters like dopamine and serotonin, reinforcing positive emotions. These emotional bonds influence our preferences and perceptions.

In gaming, these bonds mainly stem from the attachment players develop towards the characters they control, empathising with their struggles and victories. The emotional investment in a game’s narrative arc further strengthens this connection as players become attached to the outcome.


/We’ve long had a tradition of empathising with characters in various visual media like film, television, and live drama. 

(Sheldon, 2004)/


It’s the answer to why video games, where storytelling with characters is core, are a significant source of inspiration for online gambling products. By incorporating microcosms, capitalising on players’ natural inclination towards emotions and affectional drive, iGaming developers can offer a stark contrast to traditional casino content lacking depth. 

Personalisation in games fosters this emotional connection, allowing players to tailor experiences to their individual preferences, making them feel understood and valued, thus deepening their engagement.

In Evoplay’s flagship 3D street racing game, Adrenaline Rush, we’ve tapped into the art of personalisation to the fullest extent possible for an iGaming product. Here are the key insights we’ve gained on how it can help our partners drive engagement and retention.


Theories that work 

It’s pretty mind-blowing when you consider how much science and its theories are behind entertainment. Have you ever wondered why some games completely captivate us, whisking us away into their worlds without a second thought, while others barely hold our interest? 

When we talk about games and their characters, that’s where parasocial theory really comes into play.

Parasocial interaction (PSI) is a psychological phenomenon in which individuals form a sense of connection with media personalities or characters encountered in mass media or online platforms.

In games, players often form a unique bond with characters, seeing them as their “digital pals,” which really enhances that feeling of companionship. And this is precisely why iGaming titles featuring characters tend to become players’ favourites more easily. 

In our game, Adrenaline Rush, we’ve introduced 3 characters for players to pick from – each with their own captivating backstory. There’s Deathless, the daring stuntman with loads of confidence, then there’s Akemi, who’s all about sticking to her principles no matter what, and Clean Sean, the go-getter who’s always striving for success. With such a lineup of characters, it’s like having a bunch of friends to choose from with whom you want to share your best racing experience ever, right?

Another way to look at it is through identification theory, which suggests that players develop connections with characters they relate to on a personal level. This connection often arises from shared experiences, values, or dreams. 


/Role-playing games are unmistakable. They have evolved from the MUDs and text-based MMORPGs of yesteryear. 

(Oxland, 2004)/


When you play a role-playing game as a specific character, it’s like you become them. Players really get into it, and suddenly, the mission feels personal. They find themselves cheering for their own success. Stepping into another persona makes the experience immersive. This personal connection fosters heightened engagement as players become emotionally invested in their character’s journey.

In light of the research findings (Lee Sheldon, 2004), humans can deeply empathise with fictional characters, experiencing their emotions as if they were their own. 

According to Richard Bartle, a game researcher and professor, a player views the character as a tool or object to manipulate within the game world. However, when the player starts to develop a sense of attachment or emotion towards the controlled entity, it transcends being merely an object and becomes an “avatar.” The next level is the “character,” and when it starts to represent the player, it leads to the deepest form of involvement, known as the “persona.”

The pinnacle of immersion in gaming occurs when players fully embody their character, reaching a state of persona where they genuinely feel like they are living through the experiences of the character they’re playing. 

This is where the skill-based games really shine. In Adrenaline Rush, players are in control of their cars, naturally adopting the driving style of the character they’ve chosen. What’s more, their character can evolve as they master their driving skills in the game. From a gameplay perspective, think of it like this: the game uses RNG, setting the maximum potential RTP, but your driving skills make the difference in where you end up in the race. So, the better you drive, the sweeter the rewards at the finish line!

In the realm of the iGaming business, the connection between players’ attachment to characters is straightforward: emotional bond leads to immersion, which in turn boosts engagement, ultimately resulting in increased casino revenue. 


Give them a story, and they’ll see themselves in it

Developing characters in games involves ensuring they grow organically throughout the gameplay experience within their world. They crave narrative, a journey that shapes who they are, forging deeper connections with the player along the way.

As stated above, studies have proved that when immersed in a virtual world, players often form a strong connection with their in-game character, sometimes even imagining themselves as that character. 

In Adrenaline Rush, we’ve created a 3D universe of street racing. It is a true testament to #motorcore, spreading like wildfire across diverse realms, from gaming to fashion. And with Formula 1 getting super popular and everyone binge-watching the Formula 1: Drive to Survive docuseries, this vibe is hitting online gaming big time too.

Adrenaline Rush offers a high-octane experience complete with 3 maps to explore. Players are tearing through the streets of the sleepy night city Riverside, blazing across the desert in Maldito Camino, or navigating the bustling streets of enchanting China Town. It’s not the destination but the journey that matters.

In Adrenaline Rush, the ability to choose from various maps makes players feel like their decisions matter. It adds a personal touch and emphasises the significance of their choices, creating a stronger connection with the game.

Don’t overlook the fact that Adrenaline Rush is all about racing, so the cars are the main focus as well. Each character has their own set of vehicles to pick from, for example, Clean Sean’s Blue Dream, Akemi’s Golden Bird, or Deathless’s Hurricane. These cars have real-life specifications, just like the ones you’d find on the road.


/Using storytelling to shape how players experience the game’s narrative, characters, world, and lore and ultimately evoke emotional responses from players is often referred to as “emotioneering.”

(Freeman, 2003)/


David Freeman coined the term “emotioneering,” combining “engineer” and “emotion,” to propose that designers can shape emotions within games. The aim of emotioneering is to guide players through a series of interconnected emotional encounters, crafting a meaningful experience.

And here’s where features enhance the title’s story, driving its development. In addition to picking up coins with multipliers, which again demands feeling confident at the wheel, players also collect boosters. These boosters basically become linked to a player’s character. Then, in the next round, players can use them to boost up their car. They can adjust things like how fast your car can go, how it performs, its aerodynamics, and nitro, thereby increasing winning opportunities.

Levelling up in all its appearances consistently ranks among the top 5 features players crave in any gaming experience. Being able to enhance their cars and thus directly impact their character’s fate is a game-changer for player retention. It’s about players feeling the tangible results of their investment as they strive to make their mark in the game and secure victory.


/Understanding the elements that keep players engaged and coming back is important to developers.

(Yee, 2006)/


When players can customise their characters, upgrade vehicles, or make strategic decisions, they feel more connected to the game. This sense of connection keeps them engaged for longer periods, as they’re invested in seeing their choices pay off. For online casinos, offering games that provide freedom of choice is a great move, leading to extended play sessions and increased revenue. 


The actionable tip – give your players iGaming content to take it personal(isation).

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Contact us today to get a special offer!

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Strengthening Italian roots: Evoplay teams up with PinterBet

25 March 2024

Having forged partnerships with premier iGaming brands in Italy and establishing a presence on 40% of all online casinos, Evoplay is advancing further in the country with an exciting new collaboration. Meet PinterBet, a leading operator boasting a steadfast and devoted player community and our latest ally in bustling Italy!

Together, we’re pooling our resources to offer the Italian audience the crème de la crème of our iGaming content. This includes beloved titles like Mega Greatest Catch, Inner Fire Bonus Buy, and Penalty Shoot-out. Our gaming portfolio has already garnered praise among Italian players, and we’re confident that teaming up with a new platform will extend its reach to a broader audience.

The partnership with PinterBet marks a significant milestone for us, and we anticipate that our presence in the country will soar to new heights thanks to this agreement.


Evoplay and partner up!

12 March 2024

In a big move to redefine the way players experience crash games, we team up with Renowned for our knack for innovation, we’re pumped about this collaboration, as it provides an optimal platform to roll out our latest creations to a wider audience.

Crash games hold a special place in the iGaming community, and here at Evoplay, we’re diving headfirst into this trend. Our partnership with is about creating more space for players to immerse themselves in our cutting-edge titles.

With our presence on, iGamers can now discover in-depth information about Evoplay’s crash games and explore what sets them apart from the rest!


Evoplay boosts its presence via the EnergyCasino partnership

27 February 2024

Driven by our growth ambitions, we have finalised a valuable partnership with EnergyCasino. The operator is renowned for its big customer base across Europe through its MGA license.

Under the agreement, EnergyCasino will integrate over 60 of our top-notch titles into its platform. Ranging from beloved classics such as Hot Volcano and Fruit Super Nova to innovative gems like The Greatest Catch Bonus Buy, this integration guarantees that our diverse entertainment reaches an even broader audience within the iGaming community.

The deal solidifies Evoplay’s position as a top-tier iGaming provider as we continue our impressive growth trajectory with an intention to accelerate even further.


Evoplay teams up with for games spotlight

23 February 2024

We are thrilled to announce a partnership between Evoplay and, a leading platform renowned for its comprehensive reviews of online casinos, sportsbooks, and games, as well as valuable insights into no-deposit casino bonuses. This collaboration opens up an incredible avenue for us at Evoplay to connect directly with the iGaming community through’s extensive reach.

The partnership allows us to seamlessly integrate information on our cutting-edge releases and innovative products on It has already begun showcasing a selection of our most captivating and entertainment-fueled titles, including sizzling Hot Rio Nights, dynamic Penalty Shoot-out: Street, and the adrenaline-pumping racing masterpiece Adrenaline Rush: Super Boost

We believe this collaboration will enhance players’ gaming experience and foster stronger ties between Evoplay and iGaming fans.


Make it agile: why you shouldn’t overlook flexibility in iGaming marketing

14 February 2024

It feels like we all need a touch of an agile approach in our lives and, definitely, business. And it’s especially relevant when we talk about marketing in iGaming. If you want to stay ahead in the game in such a dynamic industry, where player preferences and trends evolve at a lightning pace, adopting agile strategies ensures your marketing efforts remain effective.


When your experience works for you and pays off

Nothing beats experience. It’s the teacher of all things. In the development of iGaming content, the tendencies observed with already launched products can be easily transferred to the upcoming ones. Analysing released games, assessing their marketing, and identifying what has worked well and what leaves room for improvement serves as an invaluable guide for the future.

The primary role of marketing is to regularly analyze trends, monitor player preferences, and adapt strategies accordingly. Keeping a finger on the pulse of player preferences is paramount. Regular surveys and direct communication channels can provide insights into changing tastes and expectations. Gather feedback, spot patterns, figure out what really clicks.


Quick response

The “power of now” concept is highly relevant in the iGaming industry. What’s a major hit today may fade into obscurity the next day. Quick responses to emerging trends, such as incorporating popular themes or introducing innovative features, can keep the product relevant and attract new players. This principle also holds true for its marketing strategies.

A McKinsey study found that 70% of executives believe that the speed of decision-making will be a key source of competitive advantage in the future. A quick response to shifting market demands and instantaneous optimization of a product and marketing roadmap are paramount for iGaming businesses striving to stay ahead in this fast-paced environment.


Generations change, and so do your marketing strategies

The #1 rule for being reactive and flexible in iGaming is to observe and follow the flow of changing generations. 

So much has been said about Gen Zers (and Millennials) and their approach to consuming online gambling as entertainment. However, we still underestimate the significant influence next gens wield. 

According to YPulse, 95% of Zoomers play games. 

While we’re on the topic of their interest in video games, do you still think iGaming has nothing to offer them? Definitely not!


How we describe Gen Z

  • Imbued with the profound impact of technology, notably the internet and social media.
  • Inherently digital natives, raised in the embrace of technology from their early years.
  • Proficient with the latest tech.
  • Characterized by a brief attention span yet maintaining high standards for content.
  • They are plugged into their smartphones.
  • They appreciate uniqueness and actively seek brands that align with these values.
  • As natives of the digital realm, they are in their element while navigating a variety of digital platforms and devices, displaying a keen interest in consuming content.
  • They possess a clear understanding of the world’s diversity, particularly in entertainment, shaped by their upbringing in the era of the Internet, social media, and smartphones.


How to market to them

In a world where humans’ attention spans are perpetually dwindling, there is a significant difference between capturing consumers’s attention and having them give it to you. With Gen Z, it’s even more true. Their attention span is shrinking to 1.7 seconds *marketer sighs*. So, with them, the “here and now” approach comes into play. 

And, at this juncture, iGaming has a lot to offer.

Let’s illustrate this with Evoplay. To keep up with what Gen Z likes, we’re into making instant and crash games, titles with smaller and faster bets that provide this type of gratification. We also blend gambling with their favorite genres. Our newest flagship title – Adrenaline Rush – is a racing game that offers a skill-based, manual control experience, allowing players to choose their character, car, and map, yet an opportunity to place a bet. 

Genz-ify it! Your content should speak in Zoomers’s tone of voice.


Providing a stellar product tailored to next-gen preferences is just the tip of the iceberg. A savvy marketer goes beyond the basics, remaining adaptable, delving into their desires through thorough research, and incorporating post-launch gamification. This goes beyond games to further promotions; think tournaments, quests, and beyond. The real magic happens when we not only analyze but also deliver tailor-made offers that cater to their cravings.

Adaptability and flexibility are key when targeting Gen Z. Businesses should stay tuned to what’s currently on their radar. What really plays into the hands of the iGaming business is Zoomers’ ideology. For them, gambling is all about entertainment, not a route to financial wealth. 

Gone are the days of exclusively long-term marketing plans. iGaming businesses, especially developers, need to adopt flexibility in their marketing strategies. Agile marketing campaigns that can be adjusted on the fly based on emerging trends or player feedback ensure that promotional efforts remain in tune with the ever-changing landscape. 

Change is the only constant in life. Embrace it.


P.S. Here’s a handy hint-sheet to guide you on what to let go and what to welcome in for agile marketing! Feel free to use it.

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Evoplay shines bright with silver at GGA!

12 February 2024

Evoplay has earned a new wave of recognition at Global Gaming Awards (GGA). Our game, The Greatest Catch Bonus Buy, has been awarded silver in the Product Launch of the Year category. Receiving such an award is a testament to the talent and creativity of the Evoplay team. We’re incredibly proud of the hard work and dedication that brought this title to life and further success.

As we celebrate this achievement, our dedication to raising the bar for excellence in the industry remains unwavering. We keep working to deliver top-notch entertainment products to iGaming. Stay tuned for thrilling new game releases from Evoplay!


From concept to launch: a comprehensive guide to game development strategies

26 January 2024

Imagine a casino game as a stage performance. Before it dazzles the audience, there’s a meticulous preparation with many crucial phases. The flawless execution of each step transforms the game into a masterpiece, ready to captivate players like a well-rehearsed performance.


What sparks the beginning of game development?

Every creation starts with an idea, and game development is no exception. How does a good idea appear? Well, it’s not pulled from a wizard’s hat. It’s all about using effective approaches to generate ideas with the potential to triumph.

First things first, take a thorough look at the markets and what players are vibing with. Data analytics and player surveys will help you understand what appeals to the target audience right now. What types of games are most sought-after? Which themes and mechanics are dominating players’ preferences? Are there any particular features that enjoy extra popularity among the iGaming audience? Each answer will inch you closer to the recipe for a killer game.

Sometimes, you strike gold without looking too far. Your existing games might hold clues. Check out what clicked with players before – that could be your roadmap to fresh, inventive twists. Using this approach led to the creation of our super successful game last year – Penalty Shoot-out: Street. We decided to breathe new life into our previous football-themed game, Penalty Shoot-out, resulting in impressive metrics. 

In the new game, we introduced a Brazillian setting infused with a street football atmosphere and amped up the excitement by enabling players to select a spot on the goal to send the ball. The gameplay turned even more dynamic, which contributed to the title’s triumph. As a result, in 2023, Penalty Shoot-out: Street became one of the best-performing games in Latin America by all metrics (1st by Bet Sum and Round Count, 2nd by Users, and 5th by GGR).

Sometimes, conversely, it’s worth looking more broadly, beyond the iGaming bubble. Scan the scene outside – sports events, films, TV series – what’s got people buzzing? Capture its essence and craft a game that conveys that excitement. Keep the finger on the pulse of what’s going on around you and turn it into the secret sauce of your games. 

After brainstorming ideas, take time to access your possibilities. Limited time, budget, and workforce are some of the challenges that may arise. Give the green light to the ideas that can be implemented with top-notch quality within the desired timeframe. And consider saving complex ideas needing additional resources for more opportune periods. The idea may be the star, but the standing ovation comes from its flawless execution. 


Turning the idea into a well-defined concept

This is the stage when ideas take clearer shape. The crucial tool to use here is the game design document (GDD). It serves as a roadmap for the entire team, ensuring a successful realisation of the game’s vision.

Here are the key components of GDD:

  • Concept of the game: give a brief description of the overall concept and add more information on the visual and thematic elements that will define the game’s atmosphere.
  • Gameplay mechanics and special features: provide a detailed overview of the core mechanics and special features of the game. If that’s a slot machine, these might be Wild and Scatter symbols, multipliers, Free Spins, fixed jackpots, and any other features that enrich your creation.
  • Rules and payouts: outline the rules of the game, minimum and maximum betting limits, and add a list of all the used symbols with their respective payouts for different combinations.
  • Design of the user interface: sketch out or describe in detail how the game is supposed to look. The layout of the game screen, the placement of buttons, and other elements that enhance the player experience are some of the things to consider. It’s worth keeping in mind that easy-to-understand UI is one of the keys to the game’s success. 
  • Graphics and animations: think of the visual aspect of the game, such as background, symbols, animations, and any other graphical elements. All of them should align with the game’s theme and contribute to a more enjoyable and immersive player experience.
  • Background music and sound effects: decide on the audio elements that will best suit the atmosphere and add a captivating touch to your game.

Once the core elements are clearly outlined, graphic designers dive into crafting visuals. The vibrant game’s world starts to emerge gradually.


Developmental mastery and rigorous testing 

As soon as designs are approved, the development phase kicks off. Using appropriate programming languages and tools, developers integrate the designed graphics, animations, and sound effects to bring the game to its final form. Specialists’ experience and skills are the determining factors for the success of your project at this stage. 

You can create a fantastic concept, design stunning graphics, and add top-notch features, but annoying bugs might sneak in, threatening to spoil your masterpiece. What helps to ensure that every aspect of your game will function flawlessly? Rigorous testing is the key. Armed with extraordinary attention to detail, QA team members perform different checks. 

  • Load testing is done to check how well the game performs under expected and peak loads (when, for example, it is played by a large number of users simultaneously).
  • Compatibility testing ensures the correct game’s functioning across various devices and screen sizes.
  • Cross-browser testing specifically focuses on the evaluation of the game’s performance across different web browsers.
  • Bug testing involves identifying and fixing software defects (bugs, in other words) that can negatively impact the game’s functionality, security, or user experience.
  • Performance testing evaluates the responsiveness, speed, and overall efficiency of the developed game under different conditions.
  • Network stability testing helps assess how well the game performs under varying network conditions to ensure, for example, consistent experience for players with different quality of Internet connection.


Crafting a successful release strategy

If you want your new gaming star to shine at its brightest, diligently arrange the stage for its stellar performance. 

A good release strategy begins with choosing the right launch window to maximize visibility and player interest. Factors to consider here are holidays, important industry events, and potential game releases from competitors that can shadow your star.

Next, start generating buzz among the audience using all the power of anticipation marketing.

  • Teasers 

Craft teasers to provide glimpses of the game’s storyline and main features without revealing everything. The goal is to spark curiosity and make players want to get more details. It’s crucial to work well on visual and audio elements to create a strong emotional impact.

  • Social media campaigns

Use Facebook, Twitter, Instagram, and other social media platforms to share thematic content, communicate with users, and build a community that eagerly awaits the launch of your game.

  • Email marketing

Craft emails directed at casino operators to share exclusive information and highlight all the benefits the game will bring to them. Ensure that your emails are visually appealing, concise, and contain compelling calls to action for maximum effect.

  • PR

Work closely with gaming journalists, influencers, and media outlets to secure articles and interviews highlighting the unique aspects of the game. Focus on releasing information gradually to build a narrative that captivates the audience’s interest over time.

Don’t consider the game’s release as the final curtain; it is a pivotal scene in the ongoing performance. Maintaining engagement after the launch of the game is essential. Implementation of new features, adding game-related challenges with rewards, and community interaction on different platforms significantly enhance post-release engagement. Just pick the path that will keep your gaming star shining bright for as long as possible.

Interested in top-performing games from Evoplay?
Contact us today to get a special offer!

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