With the football World Cup right around the corner, players from all sorts of industries will be on the hunt for some sports-themed online casino games. During the World Cup, sportsbooks typically see a significant uptick in business as a result of an increase in the number of bettors looking to place bets on their preferred teams. On the other hand, we are here to tell you why casino games will be the perfect addition to your sportsbook or casino website, particularly titles that are themed around sports.

Cross-selling Offer

Numerous betting opportunities will be available during the World Cup, and casino games are not restricted to casino players only. The majority of people who bet on sports are already quite familiar with the mechanics that come with placing bets on sports, and many of them are looking for something that is a little bit more on the entertaining side. With carefully curated games, you can provide a whole other betting experience, an experience which, in some sense, is quite similar to what they are used to. 

Let’s illustrate this further with one of our games, Football Bet. When sports bettors encounter this game for the first time, they are likely going to fall in love with the similarities it bears to betting on football games. It offers choices that are very similar to those offered by sports betting, including the ability to choose which country you want to place your wager on and even the outcome of the score. You are offering them a new and exciting product that will go hand in hand with sports betting. 

Wider Experience

When you provide casino games in time for the World Cup, you are not only providing a new product, but you are also providing more ways for players to win. Sports betting is simply sports betting, but when combined with casino games, you are providing your players with even more opportunities to profit from their wagers. And the mechanics are different from that of sports betting, which broadens the betting experience that players gain when they visit your website by giving them another option to choose from. 

According to an analysis done by FIFA and Sportradar, bets on the Football World Cup accumulated nearly €136 billion in 2018, which tells us that sports bettors and football fans adore are eager to place bets on anything football-related and capitalising on this will go a long way for your online casino or sportsbook website. 

More Control

With sports betting, players really don´t have any control over the whole process. They place bets, wait for the results and either win or lose. Whereas some of the more innovative casino games give the feeling of having some sort of control over the outcome. 

We will use Penalty Series, Penalty Shoot-out and Star Guardians as an example. These types of games give an impression that the player is in control, you are able to point and shoot at the goalpost in hopes of scoring a goal and winning. This adds a little more excitement to the whole wagering process – something that sports betting lacks. 

Instant Results

It´s a fact that for sports bettors to be able to place bets, they require certain events to be going on, and even then, the whole process from start to finish takes a certain amount of time. So once a bettor has placed their bet on the upcoming World Cup, your sportsbook website will most likely exit the site. 

Now, providing these bettors with an alternative method, an almost instantaneous method of winning, is something that they might be looking for. And it doesn’t necessitate any sporting event to be happening, it´s simpler and more hassle-free, resulting in more visits to your website and increasing the session length of each visit, thus improving your website ranking, which is an important technical benefit. 

Gamification

Many football fanatics will rush to place bets on their favourite team in the World Cup, even those who might have never done it before. 

Why? 

Fans want to feel connected to the players, they wear the merch, they shout the chants, and they go through a whirlwind of emotions; betting further immerses them in the game, making them both excited and nervous. Punters are compelled to wager by the intensity of their feelings about a given event.

Finding the perfect casino games with exciting gamification features to add to your website will amplify those emotions. Features such as leaderboards, giveaways, tournaments and more will get players even more involved and add to the whole sporting spirit. What’s more beneficial is that when players participate in these tournaments and whatnot, it drives exposure for your sportsbook website and casinos. Evoplay, for instance, creates promotional materials like banners and videos of streamers playing our games, both of which are likely to bring in more users to your website.

Way to Let Off Steam

Let’s face it: betting on sports can be a little bit nerve-wracking. As was just discussed, bettors become emotionally invested in the entire process, particularly during the time spent waiting for the results. Giving them access to casino games that are, technically speaking, not connected to real-life teams in any way will help them relax, boost morale and keep them on your website for longer, this will come in handy, especially during such a massive event – The Football World Cup. 

Score a goal with Evoplay

To sum up, the Football World Cup brings a lot of traction in many areas, including casino games and sports betting, and providing multiple betting opportunities to players will widen your target audience and bring more exposure to your website. So, head over to our games page to select which games you would like to provide for your players during this event. 

Before you make a decision about a game that you’re interested in playing, it’s a good idea to gather some reviews on it. This is the motivation behind Evoplay’s partnership with Gamblescope. Players will have the ability to compile all of the reviews and information they require regarding a particular game with the assistance of Gamblescope.

In addition to that, Gamblescope will announce any beneficial promotions, bonuses, tournaments, and special offers that we will be running. 

We are confident that this partnership will be a fruitful one and will bring us and the players even closer together as we continue establishing close links with our fanbase. Additionally, it will relieve the players of the burden of having to conduct the research on their own and get straight to enjoying our games! 

When it comes to online casinos, games are the main attraction, and the success of your business will depend greatly on the variety of slots you offer. Like any other aspect of running a business, finding the best products for your players is no easy feat. To help you out, we’ve compiled a list of criteria to consider when choosing the perfect slots. 

• Reliable Provider

It goes without saying that you must select a trustworthy and dependable vendor. We have a separate article on how to choose the best slots provider; however, a couple of things to consider are; whether they offer technical help and can quickly resolve any technical issues that may emerge. Is the vendor well-equipped to operate in your market? Does the provider support your native language and currency? Most of the time, it is more convenient to select a vendor rather than a specific game, as it is more advantageous to select numerous titles from one vendor rather than just one game.

• Game Appeal

The games are what will attract players to your online casino, and there are numerous aspects to consider. For starters, when players visit your website’s games, they will first notice the game’s design, visuals, and sound effects. All the buttons, the animations, and the sound effects must all look aesthetically pleasing to the player.  To attract a diverse range of gamers to your casino, you should attempt to give a selection of titles with varying themes and volatility, RTP, etc. Evoplay has over 170 titles from various categories, such as Tree of Light from our Video Slots category, Fruit Super Nova from the Classics, European Roulette from our Table Games, and many more to choose from! All are carefully designed to fit the theme and immerse players into the gaming experience. 

The game’s design is not enough to attract players. If you´re a regular Apple Products user, you may find the UX of an Android quite difficult to navigate; the same goes for websites that have not been designed to have a user-first approach. And, of course, this applies to games.

Things to consider; is the game´s user interface and user experience easy to navigate? Is the game itself easy to understand? Does the game follow specific design guidelines to make playing more natural and enjoyable? 

One way to check this is to play demo versions of games before you decide to offer them on your website. You can browse through our games and test each of them out here.

Another thing to consider is whether the provider follows the latest trends in game development and implements in the game the themes, features and mechanics that players search for. Are they creating out-of-the-box innovative games that will attract a wider audience?

• Mobile Optimised

Around 74% of online casino players use mobile devices to fulfil their gambling needs. This means you have to choose a provider that creates fully optimised mobile games that are natively integrated so that you don´t miss out on potential players. Another point is that mobile gambling is much more convenient. Most computers require Wi-Fi to run online casino games, whereas most phones have a data plan selected. This means that people will be able to enjoy the games anytime, anywhere (with cellular available, of course).

• Game Feedback

As an online casino, the last thing you want is for your players’ needs to go unmet. This happens when the game mechanics have not been thought out properly; the player dedicates 10 minutes to a game and realises that nothing much is happening and there are no winnings. So what he does in this case – is he leaves to another title which offers much more!

Make sure that the generosity of the game mechanics allows for multiple and calculated winning combos so that the player is not left bored and eventually switches to another title and casino that has this title. 

• Gamification

Gamification is the practice of incorporating gaming elements typically associated with online video games such as strategy, adventure, first and third-person shooter games, and endless runner games. As web technology advanced, so does the new generation of casino players this means that most games won´t quite cut it. Sourcing games with added gamification features such as Leaderboards, Bonus Buy features, Jackpots, Free Spins, and tournaments are an essential part of modern online casino games. We organise monthly tournaments for our partners to keep the players entertained, you can see the sort of promotional banners we do in the image below. 

Slots with interactive and exciting in-game and out-of-the-game gamification features are what will set you apart from other online casinos. Not only is it giving players an entertaining aspect (due to which they are less likely to stop playing your game), but it also opens up an opportunity to attract a wider audience, such as computer gamers and sports bettors. 

Evoplay takes gamification and innovation very seriously as we believe that the younger generation, who are and will be the future target market for online casinos, prefer games with added excitement. This is why we constantly release innovative flagman games that will surely attract players, such as the Star Guardians and Goblin Run.

• Game Recognition 

Once you have chosen a provider and the games that have taken to your liking, another thing you can do is check whether specific games have awards or nominations and have been recognised within the online gambling community. There are many b2c-focused websites such as Gambling.com and Casino.org,  that provide you with best-rated games, reviews on them and any other necessary information. You can also have a look at other reviews from B2C, streamers, influencers, etc. 

When browsing through our available games, you can scroll down when on a specific game page and read through the media reviews to gain more knowledge regarding our games and any game awards which we might have received. 

Another thing to keep an eye on is B2C streamers and influencers. Is the public talking about them? At Evoplay, we constantly have notable streamers producing live content whilst playing our games, you can see the screenshot from one of their streams below. This means that we are more connected to the streamer´s audience bringing the relationship closer between the players and our games. And after the streaming is over, players will certainly be looking at which online casino they can find out games at. 

Final Thoughts

Slots are a crucial component of any online casino, and there are a wide variety of players with varying gambling needs; it’s important to cater to as many of those needs as possible by offering a wide selection of trustworthy, comprehensive, and attractive games.

We hope that we have loaded you with all the necessary information you need to choose the perfect slots for your online casino. But you don´t have to wander far! Visit our website, and we are sure you will find games that will fulfil your players´ needs.

Because of technological innovation that has flourished in the past decade or so, the casino industry has undergone massive transformations and evolved. Numerous online gaming companies have sprung up as a result of technological innovation. Aside from online gambling technologies, we also have innovations such as virtual reality, live casinos, and so on.

The pandemic has created a general shift in how we conduct our work. These advances have resulted in the rise of numerous gaming suppliers. Finding a trustworthy provider who will suit the casino and please the players’ tastes is a difficult but necessary task for operators; however, we have prepared this blog post to make your job easier. 

Advantages of Choosing a Good Online Slots Provider 

There are many advantages to choosing the perfect online casino software provider; here are some of them;

• Game Availability

When deciding on a casino, most players check out the available games first. You can rest easy knowing that your gambling site will be a success if the game provider you’ve partnered with can supply you with a wide variety of well-liked games. Make sure that the games are exclusive and unique. 

• Customer Retention

If the games you offer are of great quality, then choosing a reputable software developer will help you gain the trust and loyalty of your clients.

• Reputation and Credibility

When you’re first starting out, your reputation is everything. Having well-known casino games on board and partnering up with brand names will cause your reputation to skyrocket, and you’ll attract players who have been with these software providers for years.

• Entertainment 

Online casino players are solely in it for entertainment value. Actually, the more enjoyment they get out of using your service, the longer they will stick around. Finding a game developer that can keep your casino fresh and exciting is essential to its success. But just slot games are not enough, finding providers that host tournaments and leader boards are key, and to partner with a supplier that offers something new and fresh is important. 

What To Look Out for When Choosing a Casino Game Provider

Now that we’ve established why it’s important to work with a reputable online casino slots provider let’s go over what to look for as you evaluate potential partners.

• Licensed Game Provider 

When a game provider has a legitimate game license, you know you can trust them. Using unlicensed games, however, can have disastrous results, making this a costly mistake, while integrating licensed game content will give you confidence your site offers a product that meets all safety rules both for you as a business and your players.

• Mobile version

 These days, mobile devices are the go-to for 75% of people who enjoy gambling at online casinos. Therefore, it is essential that your provider fully supports mobile devices. Evoplay slots provider takes that into account and creates unparalleled games for desktops as well as mobile devices, developing games that will run smoothly with optimal game speed on all devices and phone models. 

• User-Friendly Interface – UI/UX 

No one wants to play on a confusing user interface. This is why your game provider needs to provide your players with a simple and easy-to-use UX/UI experience. This is why Evoplay has highly skilled designers who apply the design principles that make a game smooth and hassle-free to use when they are developing every game.

• Game Modernisation and Elevation

An additional consideration when picking a casino slots vendor is finding one that updates its library of games on a consistent and timely basis. A player’s interest may wane if he or she always has the same experience with the game. But updates can make games more enjoyable and engaging for players. Evoplay constantly and thoroughly checks all of our games and inputs necessary updates so that some of our older games don´t get left out. 

• Tech Support 

The operator’s need for great tech support is just as important as the players’ need for professional customer care when selecting a casino game provider. The proper provider will give both support options 24/7. Qualified technical support is distinguished by agents who consistently engage in training and education. This is done so that technical assistance can swiftly and efficiently handle the problem that the client has, whether basic or complicated.

• Game Graphics

You should also think about the providers capacity to create visually appealing and engaging material when making your decision.  Having access to high-quality 2D and 3D visual content on a single platform is a major selling point for gamers and is likely to increase the site’s user base. The availability of high-quality sound effects is especially important in online casinos, which are otherwise limited in terms of physical location, in order to provide players with a more realistic and exciting gaming experience and atmosphere.

• Gamification 

Your platform’s games are the undisputed “main attraction.” This is why it’s important for the developer to offer multiple gaming options. It is critical that the games supplier offers access to widely played games so that users do not feel deprived. Another important thing to consider is the gamification aspects of these games. Are there exciting bonuses, free spins, and jackpots? Does the supplier offer tournaments and giveaways? Just a couple of scatter symbols are not enough to attract and entertain players.  Below you can see the type of tournaments and promotional packs we offer. 

• Picking Reliable Providers

The overall reputation of an online slots provider can sometimes be difficult to figure out. Checking on things like whether they attend exhibitions and conferences, whether they have awards, whether they are present on social media and what people are saying about them are just a couple of factors to vet. 

Why You Won´t Find a Better Slots Provider than Evoplay 

Taking into consideration all the previous aspects to keep in mind when choosing a casino gaming provider, Evoplay meets all of them. We are Gaming Labs Certified as well as eCOGRA and ISO Certified as well as local game certificates from Malta, the UK, Romania Bulgaria and Italy. 

We offer the best mobile-friendly gaming experience, with sound effects to please the ears and visual graphics to satisfy the eyes. And not just that, our games are filled with exciting gamification features that make the players enjoy every second of playing them. Apart from that, we constantly come up with innovative games to stay relevant and follow the trends, such as the upcoming Football World Cup, for which we have numerous games, you can read more on that here.

Evoplay will provide you with vast marketing materials so that your casino visitors will know exactly the kind of games you offer and their specifications. And be sure to follow us on our exhibitions, interviews, and events as we are always present and try to educate others about the world of online casinos. 

With Evoplay, you can be sure that you are getting the best games, support, and overall experience. So we hope to see you among our partners.