Gear up for a fantastic October gaming experience from Evoplay! We’re excited to introduce our incredible lineup of game releases that will immerse players in captivating stories and provide ultimate fun.

October Pub

Release Date: October 3

Get ready to have a portion of entertainment in October Pub – where the Oktoberfest party is always in full swing! In this instant game, players will test their pint-pouring skills to keep the beer glasses full and not spill a drop. It’s all about strategy and a dash of good luck.

Step right into the heart of an Oktoberfest celebration with a mission to maintain the perfect balance. Overfill the glass, and you are done. Underfill it, and you will leave everyone thirsty. 

Prost to a barrel of absolute fun!

Catch the Wind Bonus Buy

Release Date: October 10

Welcome aboard the ship of high-seas adventures in Catch the Wind Bonus Buy! The sea beckons once more as the fearless crew sets sail to uncover new treasures. 

Players will join the brave captain and brace themselves for truly great rewards with Free Spins, Captain’s Ship Symbols, and Walking Multiplier Wilds that will add an extra layer of excitement to the journey. And that’s not all – players can charge of their fate with the Bonus Buy feature, giving the ability to secure as many Free Spins as their heart desires.

With the wind in your sails and luck on your side, let the high seas’ treasures reveal themselves in this daring and unforgettable journey.

Pumpkin Master

Release Date: October 24

Pumpkin Master is the Halloween adventure you’ve been waiting for. Our scene is set with a festive atmosphere, and players are about to dive into the rows of mysterious boxes, each holding its own surprise. In this thrilling instant slot game, only the fearless treasure hunter can crack open the boxes with just a single bet and reveal what’s inside. There are even Free Rounds in the game that’ll keep the excitement going!

Allow the Halloween spirits to lead the way as you plunge into this spooky adventure!

Video Poker

Release Date: October 31

Introducing Video Poker – the ultimate card game where players can test their luck with up to 5 hands at once. This game follows the classic rules of Jacks or Better, using a standard 52-card deck. The goal is to get a hand that’s as good as or better than a pair of Jacks. As simple as that!

Make sure you seize the chance to boost your gaming selection this October with the upcoming releases from Evoplay! 

Reach out to us at [email protected], and let’s dive into how you can elevate your casino’s profitability by adding our exciting new titles to your repertoire.

In the fast-paced and ever-evolving iGaming world, staying at the top of the industry is no small feat. It takes dedication, innovation, and a passion for delivering unparalleled experiences to players and profit-boosting content to partners. 

Here at Evoplay, we strive for excellence in all that we do, and our recent win at the GamingTECH Awards as Best Online Casino Provider in CEE 2023 has affirmed our commitment to providing first-class online gaming products.

The feeling of achieving this recognition is simply unbeatable. We extend our deepest gratitude to the event organisers and also owe a massive thank you to our partners and supporters. 

Cheers to this milestone, and we set off to continue raising the bar of business excellence!

The world of sports is a remarkable achievement of human strength, passion, unity, and competition. From the bustling streets of Rio de Janeiro to the quiet countryside villages of England, sports have an unparalleled ability to transcend boundaries, cultures, and languages.

Football, for example, or soccer, for our friends across the pond, has captured the hearts of an astonishing 3.5 billion fans globally, making it the undisputed sports champion. We also can’t overlook cricket, boasting an impressive 2.5+ billion devoted fans, or tennis, steadily garnering a remarkable 1 billion enthusiasts. Not a football or tennis fan? What about martial arts? On a global scale, this sector is swiftly expanding and is projected to surge to an impressive $171.14 billion by 2028. 

Sports are a dynamic and ever-evolving domain, with each sector boasting a dedicated fanbase hungry for sports-related content. Amid this fervour, iGaming providers shouldn’t miss the opportunity to integrate and resonate with this audience seamlessly. And this untapped avenue for engaging fans will only be increasing. 

Sports content keeps topping the charts, and here is why

Sports content is a perennial chart-topper, first, due to its unparalleled ability to evoke raw emotions and passion from a diverse audience. True sports fans are a special breed. They are not just watching, they are living and breathing every moment of the game, cheering like there’s no tomorrow, and painting the town (and themselves) in their team’s colours. Every big sports event is like a wild family reunion where everyone’s in the same crazy outfit, and this emotional connection is what keeps the sporting world spinning.

The sports scene is a buzzing hive of excitement, constantly churning out news hooks that captivate the masses. Take the recent colossal move of Messi joining Inter Miami – it was a true game-changer that set the media ablaze, fueling the already passionate football community. The hype around such monumental events amplifies the excitement, keeps the conversations rolling, and fans on the edge of their seats. That’s the undeniable allure of the sports world – always in the spotlight, always stirring the chatter.

Second fact: the evolution of technology has amplified the reach and engagement of sports content. With the advent of streaming platforms, social media, and mobile apps, fans can now access and interact with sports content anytime, anywhere. 

Keeping this in mind, to meet the constant demand for sports content, we’ve developed a bunch of sports-themed games that have shown impressive results on a scoreboard. Take, for instance, Penalty Shoot-out: Street, Penalty Series, Football Bet, and Football Manager.

To keep the good times rolling, we don’t stop at the success of already released games. After Penalty Shoot-out rocked the scene, we decided to create Penalty Shoot-out: Street, the game targeted at Latin American players. That has worked perfectly, and the game has been shown to increase retention by more than 20%, which is absolutely fantastic. Moreover, the title performs exceptionally well in the LatAm market, representing a dominant share of 60% in Bet Sum, 55% in GGR, 53% in Rounds, and 70% in Users compared to the overall traffic across all regions. 

The success of sports-themed games is all about giving fans exactly what they hunger for. These games deliver the intense atmosphere of a sports competition right to players’ fingertips. It’s like stepping onto the virtual field and taking control of the game. With the betting feature implemented in our sports titles, we’ve tapped into the very essence of what makes sports-watching exhilarating for many, that extra adrenaline rush when you’ve got a stake in the game. It’s a winning formula, mirroring the real-life practice of watching a match and placing a bet on it.

What sets sports-themed iGaming content apart is the freedom it offers. No more being confined by TV schedules or waiting for the next match. Players want to experience the thrill of sports, players dive in whenever they want. 

Wrapping it up

The global spectator sports market is set to soar, reaching $354 billion by 2026. This results from emerging market growth, rapid urbanisation, rising sponsorships, and an increase in internet-accessible devices. Sports fans represent a significant economic force, generating revenue through merchandise, sponsorships, media rights, and related content consumption. Sports betting accounts for around 30-40% of the worldwide gambling business – and this is one more side of how fans interact with their favourite sports. 

To connect the dots, with that fiery passion for sports in mind, the world of sports merges with the world of sports-themed casino games. What I’m saying here is that we, the iGaming industry, can either watch this mighty river or become part of the flow and reap its benefits. Without offering content that resonates with sports enthusiasts and bettors, casinos risk falling behind in a highly competitive landscape, missing out on revenue, and engaging a substantial audience.

Evoplay is your winning play to ensure you never miss scoring that goal. Reach out to us at [email protected], and let’s chat about leveraging our sports-focused content, supported by proven metrics, to meet the relentless demand for it.

Want to grow your casino stats with our captivating games? We’re here to connect and offer the best solutions — reach out to us at [email protected].

Diana Larina

Head of Growth Marketing

Head of Growth Marketing

With 5+ years of experience in marketing, I’m currently in charge of the Growth Marketing department at Evoplay. In this role, I’m responsible for sculpting the company’s success through omnichannel marketing and the development of new products and services. My mission is to transform marketing with innovative projects and campaigns that push boundaries.

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Evoplay’s innovative spirit, cutting-edge products, and commitment to pushing the boundaries of iGaming have paid off in the most spectacular way. Today, we proudly announce our recent Industry Innovation of the Year award at the SBC Awards 2023. It is not just a validation of our achievements but also an inspiration to continue developing new groundbreaking experiences. 

The team at Evoplay was thrilled to be present at the SBC Summit Barcelona, where the award ceremony took place. We extend our heartfelt gratitude to the SBC Awards for recognising our efforts and contributions to the industry. This achievement would not have been possible without our team’s dedication and the trust and support of our valued partners. We are more inspired than ever to live up to our slogan – The Future of iGaming. Today. 

In Latin America, football isn’t just a game; it’s a way of life. Imagine this: over 90% of people across the region share a fervent passion for the sport. It’s like a unifying force, a glue that holds fans together. Over 70% of Latin Americans are die-hard enough to regularly show up at local matches. Around 85% of families pass down their love for the sport from one generation to the next. It’s a cultural phenomenon that transcends time. This connection is about being fans of a game that is more than just 22 players on a field; it’s the enduring power to inspire, unite, and define the very soul of Latin America. 

To expand our presence in Latin America, cater to this football-fanatical audience, and build on the success of our metric goalscorer, Penalty Shoot-out, we’ve embarked on the development of a new game infused with a Brazilian flair, drawing inspiration from the authenticity of street football matches. It sounded the opening whistle for Penalty Shoot-out: Street, an instant game poised to become a bestseller not only among LatAm football fans but worldwide.

Here is Penalty Shoot-out: Street’s winning score globally

And here is the captivating backstory behind the triumph of Penalty Shoot-out: Street.

From training camp to the stadium with all eyes on the game  

Latin America has produced a plethora of world-class footballers, many of whom are revered globally. Legends like Pelé, Ronaldo Nazário, Ronaldinho, Neymar, and many others have left an indelible mark on the game and continue to inspire aspiring players and fans alike.

Penalty Shoot-out: Street is a celebration of all those iconic traditions that motivate young talents to dive into amateur football to become one of these superstars. Throughout the game’s development, we devoted our utmost efforts to portray the natural atmosphere of football fervour that permeates the region.

We designed a vibrant backdrop to capture the essence of a local football field nestled within the bustling streets of Salvador. To enhance the game’s complexity, we incorporated both aerial and ground-level perspectives, featuring a white football net as a symbol of scoring goals and a goalkeeper as the focal point. 

Research shows that for Latin American iGamers, realism and authenticity come out in the first place. Accurate representation of players, teams, stadiums, and leagues is crucial. It’s worth noting that street football is a whole different ballgame compared to its standard version. We conducted extensive research, delving into aspects ranging from the appearance of the goalposts to the type of pitch covering used.

Spending hours just glued to videos about Brazil, soaking up all the sights of its streets and diving into its culture did wonders for us in nailing down the background details. The colour palette we used in Penalty Shoot-out: Street was meticulously curated to harmonise with the unique cultural nuances of Brazil. To recreate the unique climate of Latin America and immerse players in the gameplay, we included a blazing sun, under which players skillfully manoeuvre the ball. 

Taking one of our most popular mechanics, we ‘played’ with it, adding a layer of interactivity to enhance the game’s dynamics. It gave ample scope to the imagination: we made the football net more interactive, which immediately influenced the goalkeeper as he needed to move more. We tested this, and it was fascinating to observe how he handled the challenge. Even though he was skilled enough, he still had to make lots of moves. That’s when we decided to incorporate a few effects on the ball to work around this. 

To infuse some innovation into the game, we introduced a feature that allows players to aim for any section of the net. Moreover, players can now use the sliding mechanic to guide the ball, enhancing the game with a unique allure and adding more control to the process.

The title’s fast nature totally matches the Latin American temperament. By removing unnecessary intermediate steps, we allow players to dive into the game the moment they spot the ball. To amplify this experience, we fine-tuned the code and animations, maintaining a high tempo throughout the gameplay.

One of our primary goals was to create gameplay that’s both dynamic and immersive, providing a balance of excitement and relaxation. We wanted players to feel cheerful and optimistic as they engage with the title. And we did a good job!

Penalty Shoot-out: Street – the goalscorer formula

This is how Penalty Shoot-out: Street entered the iGaming field, giving players an inspiring story where local football enthusiasts chase their big dreams of reaching the top leagues and landing those lucrative six-figure contracts.

We framed the title into an instant game format that perfectly fits into both – casino platforms and sportsbooks. Fast and dynamic gameplay that maximally resonates with Latin American players includes a betting feature – a gambling factor that lies at the core of both industry sectors. Players pick their favourite country’s team, make a bet, and select a spot on the net to take their shot. As they score more goals, the multiplier goes up, delivering the same thrill and excitement that gamblers experience with each spin or bet.

The game brought together the best of both worlds, the gambling nature of casino games and the betting mechanic of sports betting, allowing casinos to instantly engage new audiences and sportsbooks – to retain bettors even when the real football matches calendar is empty.

A new player is stepping onto the pitch

Lionel Messi once said: “Goals are only important if they win games.” When creating any of Evoplay’s products, we have a clear goal. We understand who will play this title and how it will find success in the iGaming field. 

There are 5 billion football fans worldwide, with Latin America having one of the largest fanbases, and Penalty Shoot-out: Street is definitely the product to capture its attention.

Having launched the game exclusively among a selection of partners in Latin America, we received some really positive feedback. What is more, the title performs particularly well in the LatAm market, and it has definitely shown in our metrics:

Penalty Shoot-out: Street in LatAm accounts for 60% of Bet Sum, 55% of GGR, 53% of Rounds, and 70% of Users from the overall traffic across all regions. 

The partners recognise the game’s superpower when it comes to retention, so it’s no surprise that, in the region, the game’s stats are growing on a weekly basis – by 24% in Round Count, 32% in GGR, 30% in Bet Sum, 16% in Users. 

What we see now is that comparing the title’s performance in Latin America with other regions where it’s live, LatAm boasts a 53% higher Bet Sum, 20% – GGR, 15% – Round Count, and 160% – Users.

Penalty Shoot-out: Street has paved the way not only for our expansion in this region but also for reaching sports fans on a global scale. FIFA’s vision “to make football truly global” has become the source of our inspiration as football is the world’s most popular sport, meaning the demand for such content is literally in every corner of the earth.

That’s why the title quickly made its way into the top 2 games across all KPIs, holding the number 1 spot in Bet Sum growth pace among all the products Evoplay introduced in 2023. It’s also securing a top 3 position among all our games in terms of metrics growth tempo, surpassing even strong performers like The Greatest Catch Bonus Buy and Hot Volcano.

At the core of any game is the audience, the players. Their engagement and feedback are the most valuable asset, shaping the overall success of a product. In the context of Penalty Shoot-out: Street, the use of social media enabled us to obtain significant insights into its reception and perception among iGamers. 

To illustrate, on Evoplay’s official YouTube channel, the video about the game got x3 more views compared to other content. It showcases the gameplay’s flow and highlights the main features, painting a vivid picture of its atmosphere. This lets viewers dive right into the storyline and form a genuine emotional connection with the game, starting from the very first minute. Our statistics back this up by demonstrating impressive engagement levels, affirming that the title truly strikes a chord with the audience and captivates them. 

Tetiana Shumakova

Game Producer

Game Producer

I am a gamer-turned-game-changer with 8 years of game development experience. Starting with farm games for social media platforms at other projects, I spent 5 years at Evoplay, crafting over 50 titles. My mission is to turbocharge the industry with gamification and bring dynamic excitement to every product. From a game designer to a game producer, my journey is all about making gaming interesting and interactive.

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Evoplay has secured nominations in two prominent categories at the esteemed EiGE Awards. These nominations stand as a testament to our dedication to providing top-notch gaming solutions:

• Best iGaming Supplier in 2023;
• Best Mobile Gaming Provider in 2023.

Being shortlisted in such prestigious categories is a genuine honour for us, and we are profoundly grateful for each and every vote that has supported Evoplay. We eagerly anticipate the award ceremony and the opportunity to celebrate the iGaming excellence!

We are proud to present the thrilling partnership between Evoplay and Casino Online.

Casinoonline.nl is one of the best Netherlands hubs for iGaming fans, offering a repository of insights into the latest trends, in-depth game analyses, exclusive promotions, and more. All listed casinos and games undergo meticulous scrutiny by expert assessors, who evaluate aspects like bonuses, offerings, and unique features to help players choose the best products.

This partnership presents a valuable opportunity for Evoplay to exhibit our cutting-edge and captivating titles to an expansive audience. Casino Online is a perfect platform to showcase our latest releases, ensuring that players are treated to an unmatched level of entertainment and gaming excellence. 

We are genuinely excited about this collaboration and are poised to chart a course into the future of iGaming!

According to Statista, in 2023, the global online gaming market generated approximately $26.14 billion in revenue. A significant share of this owes to player engagement, which, in turn, depends on immersive design.

The term “immersive” has become a buzzword that encapsulates what modern iGamers crave – an all-encompassing, captivating experience. Immersive design is the heartbeat of interactive entertainment, and when it comes to casino games, the stakes for immersion are higher than ever.

Casino games’ design transports players into carefully crafted worlds where every detail, from graphics to sound effects, contributes to the overall ambience. This engagement drives players to explore new realms and uncover hidden treasures within their screens. This approach is used by Evoplay, one of the leaders in the iGaming industry, renowned for its innovative commitment to delivering cutting-edge gaming experiences.

The art of immersiveness

A well-thought-out game design considers various elements such as gameplay mechanics, storytelling, and player progression, as well as animations, visuals, and sound. These elements work harmoniously to draw players into the game’s world, making them feel like an integral part of the adventure and establishing emotional connections with them.

“To craft a title’s backdrop that immerses the player in the atmosphere, it should harmonise seamlessly with the game’s theme and style. By incorporating various elements and infusing depth through both near and distant planes, along with rich detailing, you can create an environment that captivates the player’s attention. Take into account the impact of background colours on the player’s mood. The colour palette you choose should effectively convey the intended emotional experience. For an added touch of uniqueness, consider incorporating atmospheric effects like fog, rain, snow, or sunlight. They can work wonders in setting a distinct tone and feel for your game.”

– Game Designer at Evoplay

Graphics, sound, and animation are essential components that significantly enhance user engagement in casino games. High-quality visuals can transport players to breathtaking landscapes, intricate character designs, and captivating environments. Sound design adds depth and atmosphere, immersing players further into the game’s narrative by providing an auditory backdrop that complements the visuals. Meanwhile, animation breathes life into characters and objects, making the game world dynamic and responsive. These elements collectively stimulate the player’s senses and create a more profound connection to the game’s story and gameplay.

Creating legends: Star Guardians, Goblin Run, and The Greatest Catch

While all our games are renowned for their exceptional design and aesthetics, a select few have earned legendary status among players, truly becoming the crown jewels of Evoplay.

Star Guardians redefines the igaming experience, breaking away from traditional video slots. This game introduces a third-person shooter concept, allowing players to take manual control of one of three unique characters. But the game offers even more than its innovative gameplay. The development team has poured their creativity into crafting a captivating world, complete with a comic book and artbook that delve into the game’s rich lore and stunning visuals.

Goblin Run is a thrilling third-person runner crash game with stunning 3D graphics, a bunch of skins, customisable game settings, and different levels to run through. The immersive design goes beyond the mere mechanics of a runner crash game, drawing players into an enchanting realm filled with rich details and a playful art style. This personalisation allows players to form a deeper attachment to their character and surroundings, making the quest for the dragon’s treasure all the more engaging.

The Greatest Catch is the game series we are really proud of. During the first months following its debut among partners, it rose to the top of players’ choice, and it’s our highest-performing game since our company’s inception making it a record-breaker in our statistics.

The story immerses players in the life of an elderly fisherman, Harry, and his quest to catch the biggest fish. The game’s design creates a visually appealing gaming environment, with simple and clear mechanics that make it attractive to many players.

First of all, let’s talk about Harry, who is one of the top 5 characters in Evoplay’s games. Cartoonish character design contributes to creating a playful atmosphere in games, invoking a sense of nostalgia and whimsy. According to a survey conducted by Gaming Industry Insights, 78% of players believe that cartoonish character designs enhance the overall fun factor of a game. This is true for Harry because players genuinely like him, and viewers pay attention to him during live streams. Videos featuring The Greatest Catch received 114% more views on streamers’ channels than any of our other games.

The next thing is the very theme of fishing has always been interesting to players and combines the calming and monotonous occupation with the exciting expectation of the win and reward. To make it even more attractive, the design of this particular game was visually split into an underwater world with reels and all the active elements and an above-water world with the totally chill character, Harry the fisherman.

“The popularity of fishing-themed games is a shining example of how players’ hobbies can influence their online gaming experience”.

– Ivan Kravchuk, CEO at Evoplay

At Evoplay, we don’t merely develop iGaming content; we craft immersive experiences that have earned industry-wide recognition. With a portfolio featuring more than 200 slots, instant games, and table games, we consistently enhance the player’s experience and transform their sessions into lasting and captivating stories from the world of next-gen iGaming.

Want to grow your casino stats with our captivating games? We’re here to connect and offer the best solutions — reach out to us at [email protected].

We are on cloud nine with four fantastic nominations at the SBC Awards Latinoamerica 2023! Evoplay is shortlisted for the titles of Employer of the Year, Rising Star in Sports Betting (thanks to our dazzling Football Pack), Industry Innovation of the Year (again, courtesy of the revolutionary Football Pack), and the grand title of Casino & iGaming Supplier of the Year. 

We are counting down the days to the big event and want to extend our gratitude to the esteemed judges for selecting us as nominees!

Get ready for an exhilarating entertainment experience in September with Evoplay’s upcoming releases! We’re unveiling a fantastic game lineup that guarantees an immersive journey through a variety of captivating stories.

Thunder Mega Sevens & Thunder Mega Sevens Bonus Buy

Release Date: September 7, September 19

Prepare to embark on a thrilling odyssey within the realm of Thunder Mega Sevens, a game where the electrifying symbols of fortune promise to illuminate your gaming adventure.

In this game, the spotlight shines brightly upon iconic symbols, each deeply rooted in diverse cultures. At the core of the action lies the trinity of Sevens and the omnipotent Wheel of Thunder, acting as magnetic beacons for both newcomers and seasoned players alike. A whole bunch of features awaits, including Wild, Scatter, and Bonus symbols, alongside Free Spins and multipliers. 

The journey extends into the next chapter with Thunder Mega Sevens Bonus Buy, where the electrifying adventure continues, and players hold the power to enhance their gameplay from the very outset.

Opting for the Bonus Buy grants you access to extra spins and exclusive bonus rounds, catapulting you onto the express lane to fortune. Prepare to feel the exhilarating surge as you set forth into the next chapter of the Thunder Mega Sevens saga, armed with this popular feature at your command.

Jhana of God & Jhana of God Bonus Buy

Release Date: September 14, September 21

The enchanting world of Jhana of God is calling! The captivating energies of sacred animals intertwine with destiny, drawing their ancient powers from the ethereal waters of a secluded forest river. This mesmerising journey will whisk you away into the heart of Southeast Asian jungles, where the enigmatic secrets of past civilisations lie in wait.

Within this immersive game, you’ll encounter a vibrant tapestry of symbols, each resonating with the spirit of a bygone era. With every spin, align these symbols in harmonious combinations to awaken the slumbering Golden Buddha, unlocking a mesmerising Bonus game that unfolds like an ancient scroll.

But the adventure doesn’t end there. Venture deeper into the heart of the ancient Asian jungle with Jhana of God Bonus Buy, where the energies of sacred animals and the mystical river surge to life, casting an iridescent glow over the lush wilderness, promising even greater thrills and discoveries.

Set the reels in motion and align symbols to weave harmonious combinations that resonate with the very soul of the jungle. Get ready to journey into the emerald depths, where the mysteries are unveiled through the empowering Bonus Buy feature, and destiny awaits your touch.

Hot Mania

Release Date: September 26

Get set to be captivated by the Hot Mania title, where the reels come alive with a fiery dance of fortune. This heart-pounding 3-reel slot game is sure to ignite your gaming journey!

The fruity symbols – lemons, cherries, plums, and more – form juicy combos. Yet, it’s the central feature, the Extra Win Wheel, that truly turns up the heat, adding an element of suspense to your gameplay!

Spin the reels and allow the flames of luck to guide you through this sizzling slot adventure, where each whirl will leave your heart burning with excitement! 

Catch the Wind 

Release Date: September 28

Step into a daring maritime journey with Catch the Wind, where you’ll join the Captain and navigate the Caribbean Sea in search of hidden treasures, embracing the life of a genuine adventurer.

The game will transport you to the illustrious era of piracy. Match identical symbols to secure your winnings, trigger Free Spins by unveiling the Captain’s Ship symbols, and amplify your rewards with the Walking Multiplier Wilds.

Prepare for an exhilarating escapade amid pirates, untold riches, and the limitless possibilities of the open sea. Chart your course alongside the Captain, and let the gusts of fortune steer your way!

Don’t miss the opportunity to elevate your gaming offerings this September with Evoplay’s upcoming releases. Reach out to us at [email protected], and let’s explore how you can maximise your profit by enhancing your casino with our newest titles.

Players in online casino games are drawn to a delicate balance between innovative mechanics and classic gameplay for distinct yet interwoven reasons. Innovative mechanics inject a fresh burst of excitement into the gaming experience, enticing players with novel challenges and unexpected twists. These mechanics often introduce unique features, offering a departure from the predictable and fostering a sense of exploration. 

On the flip side, classic mechanics hold an enduring appeal that resonates with players on a nostalgic level. These timeless elements evoke a sense of familiarity and comfort, reminiscent of the traditional casino atmosphere many have come to know and enjoy. 

In our most recent interview with Ivan Kravchuk, the CEO of Evoplay, we delved deeply into the core aspects of both traditional and innovative game mechanics, exploring the fundamental elements that make them players’ choices.

Classic casino game mechanics often evoke a sense of nostalgia. Can you explain how this sentiment contributes to player engagement? 

Ivan: The main advantage of classic game mechanics is that they feel familiar to players. They understand how everything works, which makes these games feel more relatable. And, of course, we can’t overlook the power of nostalgia. There’s a significant audience that appreciates gameplay they’ve already experienced and isn’t necessarily looking to explore something new.

We can draw a comparison here with McDonald’s. When we catch sight of its iconic golden arches, it triggers memories of the familiar taste of its classic food, transporting us back to simpler times. The same principle applies to the allure of traditional online slots that evoke the gambling experience of players in brick-and-mortar casinos. These elements create a deep emotional connection.

Fundamentally, nostalgia is rooted in the brain’s intricate memory and emotion system. The brain excels at linking sensory cues with emotions and experiences, and these connections are particularly potent when formed during significant life moments. When someone comes across McDonald’s recognisable logo or the distinctive sounds or visuals of classic online slots, the brain retrieves memories associated with those stimuli. These memories are often tinted with positive emotions and feelings, resulting in a wave of nostalgia.

Many times, players have their initial casino gaming encounters at brick-and-mortar casinos. This experience often shapes their decision to continue with similar activities. In response to the demand from this group of players, we create video slots that closely resemble what they’ve had in land-based venues.

We achieve this by not only designing the reel sets accurately but also by creating an overall atmosphere that mirrors offline slot machines. This might incorporate features like neon lights and other effects commonly associated with traditional slots.

Classic mechanics have stood the test of time. How do you infuse these mechanics with a sense of freshness that prevents them from becoming stale for both new and returning players? 

Ivan: Evoplay is known for its bold and pioneering approach, unafraid to delve into experiments. This philosophy extends not only to our incredibly innovative range of products but also to our classic online slots. 

For instance, take our Fruit Super Nova series – these are classic slots that have been given a modern twist. The games boast stunning visuals, impressive sounding, and are perfectly optimised for mobile phones. We designed these games with a strong focus on user interface and experience, featuring a vertically aligned reel set that captures the authentic atmosphere of traditional slot machines. When these games were first released, they brought a fresh perspective to the iGaming market, and this approach significantly contributed to their popularity.

From your perspective, why do players gravitate toward games with innovative mechanics? What psychological factors might drive this attraction? 

Ivan: When we talk about gaming products that feature innovative mechanics, it’s crucial to understand the audience they’re potentially targeting. Let’s consider the 25-35 age group, a significant demographic for us. These individuals have grown up with video games that have essentially become the backdrop for their exploration of more cutting-edge forms of entertainment. They’re drawn to games that offer more than just gambling; they crave gameplay that goes beyond the typical casino experience. They’re after diversity, action, and dynamics – all the elements synonymous with video games.

To cater to this audience, we’ve developed instant games. These games are straightforward yet immensely enjoyable, providing a platform for storytelling that transforms them into products capable of captivating the next generation of iGamers. Take, for example, a game like Goblin Run – an immersive third-person runner crash game featuring 3D graphics, a rich narrative with characters, a skins shop, and five levels with diverse settings.

Speaking of recent releases, I’d like to highlight Penalty Shoot-out: Street. This instant football game has quickly risen to become one of our top 5 games. Its consistent upward trajectory in terms of metrics indicates a solid potential to break into the top 3 soon. What truly sets this game apart from other iGaming products is its seamless fusion of a betting component with an instant format. This fusion resonates strongly with younger audiences who seek quick, engaging online entertainment experiences.

How do player preferences for innovative or classic mechanics influence your development decisions?

Ivan: At Evoplay, our game development process is fueled by the collective creativity of our dedicated team. They are the driving force behind crafting the captivating concepts and innovative ideas that shape our games. 

While our creative minds are busy developing exciting game worlds, we also place a huge emphasis on data and thorough audience research. It’s like having the best of both directions: the imaginative sparks that come from our team’s brainstorming sessions and the solid foundation of insights derived from understanding player behaviour and preferences.

The player profile is a strategic tool that guides our game development process. By having a crystal-clear understanding of the players who will potentially enjoy our games, we can fine-tune every aspect of the gameplay to resonate with their desires. 

In the dynamic iGaming world, a distinctive breed of games holds a special place — crash games. These titles offer a thrilling concoction of uncertainty and psychology that distinguishes them. As players walk the tightrope between risk and reward, the allure of crash games lies not only in potential payouts but also in the intricacies of the human psyche.

Crash games introduce an exciting premise: predicting escalating multipliers before they crash. Players place bets and observe real-time multiplier growth, aiming to cash out at the opportune moment for maximum payout. This blend of timing, risk evaluation, and anticipation creates an electrifying atmosphere that draws players’ attention. As we explore the psychology behind crash gambling games, we’ll uncover their popularity factors, the adrenaline-inducing responses they elicit, and the intriguing dynamics binding players to the precipice of uncertainty. Let’s dive in!

Popularity Among Players

Crash games have swiftly gained traction among players, establishing a unique presence within the broader gambling landscape. Several common reasons contribute to the widespread popularity of these games, bridging the gap between casual entertainment and high-stakes excitement. 

The immediacy of gameplay, where rounds unfold rapidly, and results are swiftly revealed, caters to the fast-paced nature of today’s digital era. This quick cycle of anticipation and outcome keeps players engaged and provides a sense of instant gratification, aligning perfectly with modern lifestyles. Crash games’ popularity continues to grow, and here you can see the statistics that show how much our crash casino game metrics have grown over the summer alone.

And if the general reasons for its popularity are more or less clear, then there is a deeper layer we need to consider.

Psychological Factors

Delving into the human mind, every crash casino game leverages psychological triggers that keep players enthralled. These triggers provide valuable insights into why players find crash games so good and exhilarating.

The Thrill of Uncertainty

• Unpredictability

The heart of the thrill lies in unpredictability. Every crash online casino game introduces an element of uncertainty that resonates deeply with players’ innate desire for novelty and surprise. The inability to accurately predict when a multiplier will crash heightens the excitement, creating a tantalising sense of the unknown.

• Potential Gains

Anticipation, a potent psychological mechanism, plays a pivotal role in crash games. As multipliers escalate, players experience a surge of anticipation — a cocktail of hope and excitement. This emotional buildup culminates in the critical decision of when to cash out, transforming each round into an emotional roller coaster.

Dopamine Rush

• Outcome Anticipation

At the heart of the psychological experience in every casino crash game lies dopamine, a neurotransmitter associated with reward and pleasure. The brain’s reward system responds to the anticipation of potential gains, releasing dopamine and intensifying the exhilaration as players strive to reach higher multipliers.

• Amplified Excitement

Dopamine isn’t just a bystander. It actively amplifies the emotional highs and lows of crash games. The rush experienced during multiplier escalation is further intensified by dopamine, contributing to the nature of the gameplay and reinforcing the cycle of anticipation, risk, and reward.

Social Interaction

• Chat

Beyond the gameplay itself, crash games often offer social interaction features, such as live chat rooms. These platforms foster a sense of community among players, providing an outlet for sharing strategies, celebrating wins, and empathising with losses. The interactive nature of crash games enhances the overall experience.

• Motivation and Engagement

The social dimension in crash games goes beyond mere entertainment. It positively impacts motivation and engagement. The sense of belonging to a community, coupled with shared experiences, keeps players interested. 

Competitive Edge and Prestige

• Pursuit of High Crash Multipliers

Crash games tap into players’ competitive spirit. The pursuit of high multipliers becomes a quest for prestige, where players vie for recognition. The allure of achieving an exceptional multiplier adds a layer of ambition to the gameplay.

• Boosting Self-Esteem through Accurate Predictions

Successful predictions boost players’ self-esteem and confidence in their decision-making abilities. This psychological reinforcement creates an environment where players continue to challenge themselves, seeking validation through precise predictions.

Among the array of developers creating captivating crash games, Evoplay stands out for its innovative approach and engaging gameplay. Some of Evoplay’s most popular titles have gained a devoted following due to their immersive graphics, dynamic mechanics, and the adrenaline rush they provide. Games like Lucky Crumbling, Long Ball, and Save the Hamster have become really popular in the crash gaming community.

Lucky Crumbling is a multiplayer game that immerses players in the world of stock predictions. In this captivating stock-style setting, your goal is to anticipate the stock graph’s crash for maximum rewards strategically. The game’s blend of strategic thinking, gambling tricks, and competitive spirit make Lucky Crumbling a rewarding experience.

In the Long Ball crash casino game, you will play as an iconic striker in a top-tier football league where your multiplier soars with each advancing yard, potentially reaching x1000 of your initial bet. The pursuit of greatness is showcased on the Top 100 list, a constant reminder of your competitive edge. 

In Save the Hamster, you play as Tom, the hamster on a quest to reach the stars. Navigate him through a maze of obstacles using an array of aircraft while dodging toads, stones, and birds. The game’s dual-bet feature and Cash Out option add strategic depth, and a competitive edge emerges with the Top 100 list, where players compete for supremacy. 

Want to grow your casino stats with our top crash games? We’re here to connect and offer the best solutions — reach out to us at [email protected]. 

In a groundbreaking move that promises to reshape the Portuguese iGaming landscape, we proudly announce our grand entry into the market through an exclusive partnership with Solverde.pt. This strategic collaboration sets the stage for an exciting new era of entertainment for Portuguese players, as 30 of Evoplay’s cutting-edge titles are now available on the operator’s platform. 

Embarking on this business journey hand in hand with Solverde.pt marks more than just a milestone; it’s an embodiment of Evoplay’s relentless commitment to innovation and excellence. As our cutting-edge creations take their place in the operator’s portfolio, players can expect an immersive blend of innovation and entertainment as we craft experiences that resonate with them at their core. 

With unwavering confidence, we anticipate that this partnership holds immense potential and a plethora of opportunities for mutual growth.

We are absolutely thrilled to share our latest achievement: Evoplay has once again taken the spotlight with a series of prestigious nominations! We’re honoured to be shortlisted for the upcoming SBC Awards 2023 in 7! categories. 

The nominations we are contending in are:

• Employer of the Year;
• Leader of the Year – our CCO Vladimir Malakchi;
• Casino/Slots Developer of the Year – thanks to our outstanding Football Pack;
• Rising Star in Sports Betting Innovation and Software – Football Pack and our football-themed hit Penalty Shoot-out;
• Innovation in Mobile;
• Innovation in Casino Entertainment – Football Pack and Penalty Shoot-out;
• Industry Innovation of the Year – Football Pack and Penalty Shoot-out.

With excitement growing, we eagerly anticipate the upcoming awards ceremony. This recognition fuels our passion for pushing the boundaries of gaming excellence. Stay tuned for the latest updates on this remarkable journey!

In the competitive realm of iGaming, the million-dollar question echoes: How do online casinos make money, considering the most effective products, channels, and business approaches. Profit is a fundamental indicator of a company’s financial health, indicating that its strategies are working well. 

Online casinos have reported growth rates of 30% or even higher when decoding the potential of effective engagement and retention strategies. We’ve conducted extensive research and analysis, unveiling the most impactful practical methods for engaging players and fostering loyalty towards a casino brand. 

Here are some tips and tricks that can become a compass for online casinos in the deep waters of the iGaming business.

Bet on engagement and retention 

While luck and chance play a pivotal role for players, the real secret behind the soaring profits of online casinos lies in their ability to create and foster the right engagement and retention strategies.

Engagement, in the context of online casinos, refers to the level of active involvement and interaction players have with the platform. This comprises not only the variety and quality of games offered but also additional advantages that keep players immersed and entertained.

Yet, engagement alone isn’t enough to secure the consistent growth of online casinos. This is where the concept of retention comes into play. Retention involves the strategies employed by online casinos to ensure that players keep coming back. The goal is to establish a connection between the player and an iGaming brand.

The growing profits of online casinos can be attributed to their adeptness at mastering the delicate balance between engagement and retention. Through captivating games, innovative technology, personalised experiences, and data-driven strategies, online casinos make money and manage to create an ecosystem that thrives financially.

What’s hidden under product engagement and retention?

Engagement and retention flourish as a result of a complex interplay of multiple factors. From immersive user experiences and diverse game offerings, the success of an online casino hinges on its ability to navigate this intricate web of elements. It’s time to delve into the key components that collectively form the backbone of online casino engagement and retention strategies.

Casino Retention & Engagement Principles

Gamification

Gamification emerges as a pivotal driver of online casino engagement and retention, infusing gameplay with interactive elements like achievements, challenges, and rewards. This strategy triggers dopamine release, amplifying positive experiences, and fostering a sense of accomplishment, ultimately establishing a deeper connection between players and the platform. 

At Evoplay, gamification stands at the very core of all our products, and we can’t afford not to use it as it is one of the factors directly influencing GGR. Our approach entails a rich array of gamification elements seamlessly integrated into our games. 

In one of our latest creations, Penalty Shoot-out: Street, players take on the exciting challenge of filling up a progress bar by scoring goals on Brazilian streets. This experience provides them with a genuine sense of achievement and satisfaction. 

Our slots from the fishing-themed series, The Greatest Catch Bonus Buy and Mega Greatest Catch Bonus Buy made a real splash in all casino metrics. A trendy theme accompanied by a Bonus Buy feature, which let players dive deep into a whole new gaming round, made quite the ripple effect. Its number of players grew by 320% and Round Count – by 147% during the first months after its release. Buoys, indicating progress, enhance players’ enjoyment of the gaming process and desire for accomplishments. 

Goblin Run, a third-person runner crash game, became the treasury of gamification elements. Tick fingers off: a runner mechanic, betting feature, skins shop, several game settings, 5 levels, and a leaderboard. The game had no choice but to become a bestseller, as it quickly gained popularity among an impressively diverse audience, including iGamers, sports bettors, and video game players.

Game variety (Read: Innovative game selection)

Offering a diverse range of high-quality casino games caters to different player preferences and keeps them interested in exploring various gaming options. In short, it means that your players will never get bored with the games you offer and will always find something to meet their interests at that time. It is where product engagement and retention take the stage. 

Have you ever wondered how an online casino works, showing incredible business growth? Innovative products do this magic of bolstering online casino engagement, enhancing player retention rates, and driving substantial profit growth. Research indicates that introducing novel games can lead to a remarkable increase in engagement levels, with some online casinos experiencing up to a 25% surge in player activity within the first month of releasing innovative titles. 

Moreover, cutting-edge games are instrumental in retaining players over extended periods, with retention rates boosting around 15-20%. Such retention directly translates into higher player lifetime value, helping online casinos secure a competitive edge and potentially witness profit gains of up to 30% compared to conventional offerings. 

We have developed an extensive game library that has garnered significant attention, with more than 5 million monthly active players engaging with our titles. Our online video slots are renowned for their cutting-edge graphics and storytelling approach, making every product a captivating story a player wants to explore. We go further with our instant games turning them into a true entertainment industry product enriched with a betting feature. It allows us to offer instant games at the nexus of gambling and video games, appealing to a broader range of audiences. Whether it’s casino table games, classic slots, or Bonus Buy games, we’ve got players covered!

Game mechanics and features 

Casino games with a combination of features and mechanics strategically crafted to resonate with gamblers encourage their engagement significantly. These elements tap into psychological, neurological, and behavioural factors that make the games more enticing.

Here’s how the variety of features and mechanics impacts casino metrics:

• Engagement and immersion: incorporating captivating features and mechanics increases the level of engagement and immersion for players. They are usually accompanied by animations, themed visuals, or effects that make players feel more connected to the gameplay.
• Extended playtime: intriguing features and mechanics often lead to extended playtime and allow players to explore the game deeper. 
• Emotional investment: they have the power to evoke emotions in players. These emotional responses create a stronger attachment to the game, whether it’s the thrill of a near-win, the satisfaction of levelling up, or the excitement of unlocking a bonus round.
• Reward structures: innovative features and mechanics can create unique reward structures that encourage players to keep playing. Whether through achievements or rewards, they provide a sense of progression and accomplishment, motivating them to stay engaged.
• Psychological appeal: certain game elements, such as the anticipation of bonus rounds, tap into psychological triggers that heighten excitement and engagement. This creates an emotional rollercoaster that keeps players coming back.

When crafting our products, we take great care to thoroughly contemplate a diverse array of factors, ensuring that they forge a genuine connection with the player base. Within our games, players will discover not only the latest trends but also exclusive mechanics found solely within Evoplay’s titles. When we introduce a new feature to a game, we view it as a potential revenue generator, much like the highly popular Bonus Buy feature, which has proven to be a favoured choice among players and has substantially bolstered our partners’ profits. Games featuring this attribute exhibit an impressive increase of up to 500% in key metrics when compared to their counterparts without it.

Regular updates and new releases

In the fast-paced digital landscape of today, where user preferences and expectations constantly evolve, providing fresh content is crucial to keep players excited and invested. It only prevents monotony but also serves as a magnet for both existing and potential players. When players encounter novel games or innovative features, they experience a renewed sense of curiosity and anticipation, which often translates into extended gameplay and increased interaction with an online casino.

Furthermore, the importance of fresh content extends beyond player engagement – it directly influences a casino’s competitiveness and market positioning. Regular updates and new releases provide the perfect opportunity to showcase a casino’s commitment to staying at the forefront of the gaming landscape. 

This is where collaboration with a trustworthy iGaming developer becomes incredibly important. Teaming up with Evoplay, our partners get a continuous stream of high-quality, innovative gaming content, ensuring that the online casino remains relevant and prosperous in an ever-evolving digital ecosystem.

Tournaments (& other activities)

Players flock to online casinos that offer more than just a bunch of games. iGamers often seek the exhilarating experience of tournaments, a dynamic element that adds an extra layer of excitement to their gameplay.

At Evoplay, we understand the thrill players want, so we offer a diverse range of network and local tournaments. The satisfaction of emerging victorious taps into the fundamental human drive for competition, making tournaments a magnet for players who seek the ultimate test of their luck and the exhilaration that comes with it. To fuel the competitive spirit, our tournaments are fitted with a leaderboard updating in real time as a pop-up. To cater to players with different preferences, we offer four different accumulation systems, including total wins, bets, spins, or the highest total win multiplier in a single round.

Eyes on the prize – our tournaments proved to be an effective revenue booster among our partners. It demonstrates how an online casino makes money and isn’t solely reliant on a product but also on the manner in which it presents and delivers it. These competitions amp up GGR and Bet Sum, give a swagger to the casino’s brand exposure, and get players totally engaged!

Average game dynamics during a tournament (growth by %)

Embracing the spirit of innovation and a hunger for competition, we have ventured beyond conventional boundaries to unveil remarkable Evoplay Quests. This revolutionary tool is designed to inject an extra dose of gamified excitement into the casino realm, propelling the entire experience to new heights of engagement. 

At the core of this groundbreaking tool lies the ingenious Challenge-Achievement linking mechanism. Players accomplish specific missions, such as completing a designated number of spins within a specified time frame, to unlock exclusive rewards that enhance their gameplay by providing additional opportunities.

Through an intricate interplay of challenges and competitive vibes, Evoplay Quests has emerged as the ultimate catalyst, catapulting player retention to new levels:

Social gaming elements

Social gaming elements are crucial in casino games as they foster a sense of community and engagement among players. They create opportunities for players to connect and share strategies, adding a layer of excitement and competitiveness. Additionally, social elements can extend player retention by creating a more immersive environment where players feel a sense of belonging.

Our games, High Striker, Football Manager, and Lucky Crumbling, truly stand out as leaders in multiplayer products in terms of Bet Sum and Round Count. These games offer a unique opportunity for players to engage in friendly competition with others, highlighting the significance of challenging fellow gamers. 

Our commitment to enhancing multiplayer experiences extends to our titles with in-game chat functionality as well. Take, for instance, one of our creations, Long Ball. This game seamlessly blends the thrill of placing bets on sports events with the joy of social interaction through its in-game chat feature. With Long Ball, players not just bet on outcomes; they engage in conversations and connect with other players. The chat allows them to extend greetings, express their feelings about the game using a variety of preset phrases, add a personal touch with emojis, and showcase their victories by reposting their winnings right into the chat. 

Retention vs acquisition – who wins?

Retention is generally cheaper than acquisition in the online casino industry. And here’s why:

1. Marketing costs: acquiring new customers often requires substantial marketing efforts and expenditures. Online casinos need to invest in advertising, promotions, and incentives to attract new players to their platforms.
2. Learning curve: new players typically take time to familiarise themselves with the casino’s offerings, which may result in lower initial spending. 
3. Competition: the iGaming industry is highly competitive, and attracting new players often involves outbidding competitors, leading to increased acquisition costs.
4. High churn rate: new players may not always stay loyal, and the churn rate (percentage of players who stop playing) can be relatively high for recently acquired players.
5. Existing player relationship: retaining existing players leverages the established relationship and trust between the casino and the players. Repeat players are more likely to engage with the casino without requiring extensive marketing efforts.
6. Repeat business: loyal and satisfied players tend to spend more and have higher lifetime value, leading to increased revenue and profitability over the long term.
7. Word-of-mouth: satisfied and engaged players may act as brand advocates, bringing in new players through word-of-mouth referrals, further reducing acquisition costs.

While retention is generally cheaper, it doesn’t mean that acquisition should be neglected. Attracting new customers remains crucial to the growth of a casino. A balanced approach focusing on retention and acquisition is the key to sustained success in the casino industry. 

In essence, engagement and retention work hand in hand to create a cycle of profitability for making money from a gambling business. Engaged players are more likely to stay loyal to a platform, while a focus on retention ensures that these players are consistently enticed to return. 

Ready to chat about growing your profit by enhancing engagement and retention? We are waiting for you with practical solutions here – [email protected].

Evoplay continues summertime joy with a new wave of releases! We unveil a fresh portion of thrilling online video slots and instant games, ensuring that players will dive into a sea of fun and high-quality entertainment. 

Europe Transit & Europe Transit Bonus Buy

Release date: August 1, August 17

We are driving onto the road of adventure with Europe Transit – our latest slot game, full of action and adrenaline-pumping twists.

Carrying a clandestine cargo, a transport entrepreneur, John Hawk, takes a roundabout way through central Europe, avoiding unnecessary attention. He strictly adheres to two crucial rules: never opening the cargo and keeping it a complete secret from everyone else.

The game’s dynamic is heated up by its features. With the multipliers appearing on the 5th reel, players gather speed as the winning combination appearing on the same payline with them will be increased. 

In Europe Transit Bonus Buy – the sequel to the game – the driver becomes even more high-skilled as he continues this journey with the Bonus Buy feature available to players. They take the wheel with more Free Spins at hand for purchasing, navigating through all the excitement of the gameplay.

Set the wheels in motion with a spin button, step on the gas but don’t get spotted – the winning destination is worth the cargo!

Lucky Porker & Lucky Porker Bonus Buy

Release date: August 10, August 22

Cute piggy bank, bringing luck, a talisman that has turned out to be a special item for Mr. Joker – a business mogul. The deep-pocketed man activated the piggy bank’s power by putting its first special ancient coin into it. He doesn’t even think the lovely statuette is just a place to store spare change. The first coin holds all the luck that has helped Mr. Joker to multiply crisp banknotes and gold bars.

Lucky Porker is a light-hearted title, giving players a sense of relaxation and full immersion into the story. Spinning the reels, they will encounter a set of features and symbols expanding the winning opportunities. The Bonus Game adds a gamification layer as players can shoot at Piggy symbols containing exciting prizes.

Lucky Porker Bonus Buy, the title following the release of the classic game, allows players to open the piggy bank’s safe and get more Free Spins. A pink coin jar holds golden opportunities inside, and the Bonus Buy feature is here to unlock them! Players can buy more Free Spins and see the story unfolding with the additional round filled with more lucky coins!

Elven Princesses: Crown Quest

Release date: August 31

The Elven Kingdom is once again shaken by epic battles! Its courageous princess Amaniel leads her army to victory in our instant game – Elven Princesses: Crown Quest. 

The army headed by the elven princess goes through the field filled with triumph and obstacles. When players come across the Crown symbol, they secure a winning step for the princess, gaining her favour and strengthening her army’s morale. However, the perilous journey is not without dangers, as Skull symbols can wipe out all the achievements. Players can strategise the game by choosing a risk level that regulates the number of Skulls on the field. 

Now is the best time to consider adding Evoplay’s August releases to your game offering! Just drop us a line at [email protected] to discuss how you can maximally capitalise on our upcoming products.

Evoplay has hit a double win at two high-profile iGaming industry awards, and we’re pumped! Our cross-channel Football Pack snagged the bronze as B2B Marketing Campaign at the EGR Marketing & Innovation Awards. We also rocked the Innovation in Mobile category at the EGR B2B Awards. 

We’re beyond grateful for recognising us as true industry innovators, as it’s the best appreciation of our revolutionary products and an offbeat approach to marketing.

Cheers to more leading-edge games and groundbreaking solutions ahead!

Sorry traditional online casinos, but Generation Z is challenging the concept of iGaming. 

And sure enough, Zoomers represent a whole new era and audience cohort, having grown up amidst diverse cultural backgrounds and unique experiences. 

Their emergence as a burgeoning iGaming audience marks a transformative stage in the industry. Setting them apart from older generations is the fact that Gen Zers are true digital natives, having grown up entirely within the virtual landscape. This fundamental distinction makes them a unique and dynamic force, reshaping the landscape of iGaming consumption with their innate familiarity and profound affinity for all things digital.

Gen Z is here to disrupt the product and marketing approach to iGaming carved out by previous generations.

iGeneration 

Zoomers have rightfully earned the title of the “iGeneration” due to their upbringing in a digitally-full era. Born in the late 1990s to the early 2010s, these tech-savvy individuals have experienced a world immersed in digital advancements like never before. From their formative years, Gen Zers have been surrounded by cutting-edge technologies, witnessing the rise of smartphones, social media platforms, and on-demand entertainment. This digital immersion has fundamentally shaped their communication, entertainment, and even consumption habits.

“Screenagers” is another term coined to describe Generation Z’s intimate bond with screens and digital devices, capturing the essence of their distinctive upbringing. Unlike previous generations, Zoomers have never known a world without smartphones, tablets, and computers. From an early age, screens have become an inseparable part of their daily lives, shaping their experiences, interactions, and perspectives. This deep-rooted connection has bestowed them with unparalleled technological fluency, allowing them to effortlessly navigate the digital realm and embrace the ever-evolving world of iGaming with unmatched ease.

Why unlocking Gen Z is vital for iGaming businesses

In pursuit of continuous growth and relevance, online casinos and sportsbooks are perpetually on the lookout to expand their audiences and appeal to newer, younger generations. The profound intertwining of Generation Z with all things digital, including entertainment, establishes them as a direct and enticing target audience for gambling businesses.

Gen Z’s discerning nature demands authenticity, personalisation, and genuine engagement. As a result, iGaming brands must understand their unique preferences and aspirations, crafting experiences that resonate with Screenagers on a deeper level. By embracing innovative product and marketing strategies and the digital landscape with finesse, iGaming providers can build lasting connections with Post-Millennials.

Click ‘Start’ to engage the Gen Z audience

Gone are the days of relying on previously effective strategies that worked well for older generations. Zoomers are on the lookout for fresh, innovative entertainment experiences. Who, if not they, considering their ultimate digitalisation, want casino-like experiences that deliver a brand-new form of online entertainment.

From TikTok to spins: understanding Gen Z’s iGaming preferences

To effectively cater to iGen, it is paramount to delve into the depths of their psychology as players. Recent research has shed light on a startling trend: the average attention span of human beings has significantly decreased over the years. In the span of just over a decade, from the year 2000 to 2013, it plummeted from 12 seconds to a mere 8 seconds. This revelation elucidates why the younger generations, like Gen Z, gravitate towards content that can swiftly seize their attention. Platforms like TikTok and Instagram’s Reels, which specialise in succinct and snappy content, have successfully captured the interest of this tech-savvy demographic.

In response to this ever-shortening attention span, we witness a proliferation of crash and instant games tailored to cater to the desire for quick entertainment and immediate results. These games capitalise on the need for fast-paced experiences that can be easily integrated into the hectic lifestyles of Post-Millennials. Furthermore, their vast capacity for implementing a diverse array of mechanics appeals to the generation’s thirst for novelty and constant stimulation. The younger players find gratification in the rapid-fire nature of these games, as they provide an instant rush of excitement and satisfaction, fitting seamlessly into the on-the-go way of living.

At Evoplay, we have developed a series of products tailored to pique the interest of the next generations. Our fast games are designed to captivate them in the blink of an eye, aligning perfectly with their ever-shrinking attention spans. Leveraging the flexible framework of instant games, we have been able to implement various captivating plots and settings, creating truly immersive worlds for our players.

One of our standout creations is a third-person runner crash game Goblin Run. In this dynamic adventure, players meet the mischievous goblin and the formidable dragon, the main heroes of the game. Throughout their journey, they experience a dynamically evolving storyline that unfolds seamlessly as they engage with the gameplay. Boasting stunning 3D graphics, a vast array of customisable skins and game settings, and five levels, Goblin Run offers an experience that goes beyond the boundaries of a conventional casino product, incorporating elements of video gaming that strongly resonate with the next generations. 

Recent statistics show that a significant portion of Gen Zers consider themselves sports fans, with 53% identifying as such. Moreover, a remarkable 61% actively engage in watching sports events. With this in mind, we have introduced Penalty Shoot-out: Street – a sports-themed game capitalising on one of the most hyped themes. Building on the success of its predecessor, Penalty Shoot-out, we’ve taken the excitement to the next level, immersing players in the heart-pounding action of Brazil’s street football scene.

However, that doesn’t mean capturing the attention of forward-thinking next generations stops at instant games. Bringing authenticity and innovation to online video slots can make them a perfect match for iGen. Unlike traditional slots, Evoplay’s flagship game Star Guardians revolutionises the gaming landscape by drawing inspiration from the video game industry while retaining its gambling component. It breaks new ground by offering a third-person shooter experience, granting players manual control of their characters. In this game, players have the freedom to choose from three unique characters, each with their own set of skills and abilities. 

It’s not just a game…

For iGaming providers, to win the attention of Screenagers, it isn’t enough to develop an innovative product. It should be backed by a multitude of features and supplementary tools that make them truly valuable products for this digitally-savvy demographic.

Scan the list of features, making a casino title a viable option for Zoomers to pay attention to:

• seamless mobile experience; 
• social component;
• gamification elements. 

Generation Z is highly engaged with mobile devices, spending 4 hours per day on their smartphones on average. They demand a mobile-first approach to casino experience and gambling content fully adapted to a mobile screen. This comes as no surprise with their desire to consume online entertainment on the go.

As they like to stay socially active even while enjoying their gambling experiences, multiplayer games take the stage. Evoplay’s renowned titles – High Striker, Football Manager, and Lucky Crumbling – have proven to be the top picks among players as multiplayer games, considering metrics like Bet Sum and Round Count. With their engaging gameplay and social elements, these titles provide a perfect platform for next-gen iGamers to connect, compete, and socialise in the virtual world.

Gen Z has demonstrated a profound affinity for gamification, making it an unequivocal strategy to captivate this audience. At Evoplay, we cater to our partners with products that align seamlessly with the next generations and furnish them with an array of supplementary tools designed to foster a captivating gamified environment. Among these cutting-edge resources, our exhilarating tournaments stand out, offering participants the chance to not only indulge in captivating games but also to partake in riveting competitions against fellow players. Additionally, our Evoplay Quest Tool adds another layer of excitement, enabling gamers to embark on thrilling missions and reap enticing rewards, heightening their overall gaming experience.

Engaging Gen Z with cutting-edge marketing tactics

As Gen Z stands apart from previous generations in various aspects, it is crucial to connect with them using methods that resonate with these individuals. In today’s online realm cluttered with information, iGaming brands need to convey straightforward and captivating messages to grab Gen Z’s attention.

At Evoplay, we understand the significance of catering to the preferences of younger demographics in terms of our products and the channels we use for marketing. With social media strongly influencing 54% of Zoomers, we actively embrace influencer marketing as a means to promote our brand and introduce new products to them. Our collaborations with popular streamers have been particularly successful in reaching this audience, and we are continually expanding our influencer network to forge new connections.

We’ve had numerous instances where streaming celebrities have been the first to shine a spotlight on our games, showcasing the playing process to their enthusiastic audience. This outcome doesn’t surprise us, as our games have consistently captured the attention of not only the iGaming sector but the entertainment industry as a whole.

85% of Gen Z use social media to learn about new products. (Marketing Charts)

While influencer marketing is a significant part of our approach, we also recognise the value of building strong B2C partnerships. We continually seek out new faces to present the unique value of our products to a broader audience. We have a well-defined strategy for fostering mutually beneficial relationships with digital influencers, just as with other businesses. By combining these efforts, we ensure Evoplay remains at the forefront of engaging with Generation Z.

To effectively capture the next-gen’s attention, it’s crucial to redefine iGaming in a way that resonates with such players while breaking away from traditional perceptions. To compete for Zoomer’s focus amidst various entertainment options, gaming providers must embrace smarter strategies that may deviate from their previous approaches. Nevertheless, the payoff comes from a larger player audience and the ability to engage with new generations.

Feel free to drop us a line at [email protected] if you’re targeting Gen Z and need a reliable partner with full-stack solutions to engage and retain it.

There’s no denying the power of a game portfolio when it comes to the iGaming business. In an industry that thrives on entertainment and engagement, the collection of games a platform offers can make or break its success. The iGaming landscape is evolving at a rapid pace, with new technologies and innovative concepts continually shaping the way games are developed and enjoyed. As a result, having a robust and diverse game portfolio is more crucial than ever before.

When it comes to iGaming businesses, the choice between a casino games aggregator or a single provider is a decision that holds significant weight. Both options offer distinct advantages, and operators carefully weigh their considerations before making a selection.

Gaming aggregator vs direct integration with a provider

Players constantly seek fresh and immersive experiences that captivate their attention and keep them returning for more. By curating a wide range of high-quality games, operators can cater to different tastes, preferences, and demographics, ensuring they have something for everyone. A strong game portfolio serves as the lifeblood of any iGaming platform. It’s the driving force behind attracting new players, retaining existing ones, and ultimately generating revenue. 

Variety is a key aspect of a successful game offering. 

According to a report by Statista, an average online casino has around 700 to 1,000 games available for players to choose from. 

 

You’ve got two avenues to explore when it comes to accessing the content: either through a game aggregator or a single provider.

Partnership with an iGaming solution aggregator

A casino games aggregator is a platform that brings together a wide variety of casino games from multiple game developers and providers into a single interface. It acts as a one-stop destination for online casinos, allowing them to offer their players a diverse selection of games without having to establish individual partnerships with each game provider. 

A casino aggregator holds the capacity to diversify the portfolio, making them a solution for companies that lack the technical infrastructure to establish direct relationships with several game providers. Smaller casinos, in particular, benefit from using aggregators as they save valuable resources that would otherwise be spent on developing and maintaining individual integrations. By opting for a gaming aggregator, casinos gain access to a range of games that cater to various tastes and preferences, ensuring a more engaging and entertaining experience for their players.

The pros of working with an iGaming solution aggregator:

• Access to a comprehensive hub of iGaming products from various game development studios.
• A single integration to existing infrastructure through an API.
• Saving time and resources from the hassle of dealing with multiple integrations and technical complexities. 
• Easy updates and upgrades: gaming aggregators typically handle updates and upgrades for all the games in their portfolio.

Direct integration with a game provider

Direct integration of a game provider’s portfolio is a wise and advantageous choice for big players in the iGaming industry. This form of integration allows for a more streamlined and efficient gaming experience for operators. With it, casinos can establish a direct connection with a provider of iGaming solutions, eliminating the need for intermediaries.

One of the main advantages of direct integration is the opportunity to negotiate favourable commercial terms. When a casino has a sufficient technological base to support direct integration, they can work closely with the provider to tailor the agreement to their specific needs. 

Furthermore, direct integration offers a more personalised approach to business partnerships. With this setup, operators are assigned a dedicated Key Account Manager (KAM) who guides them throughout their journey, ensuring they achieve optimal results. The KAM serves as a valuable resource, providing insights into the provider’s latest offerings, updates, and features. As a result, casinos with direct integrations are always up to date and have a competitive edge in implementing new games and features, enhancing the overall player experience.

The advantages of partnering with a game provider directly also include the following:

• Exclusive content: Partnering directly with a game provider can grant access to exclusive games and content that may not be available through a game aggregator. This exclusivity can attract players who are seeking unique gaming experiences.
• Tailored solutions meeting a partner’s business needs and goals in metrics growth.
• Early access to new releases: Operators get access to the latest game releases before they are available through a casino games aggregator. This early access can provide a competitive advantage and generate excitement among players.
• Better integration control: Working directly with a game provider allows the online casino to have more control over the integration process. They can customise the integration to fit their platform seamlessly, ensuring a smooth and optimised gaming experience for their players.
• Direct feedback and influence: Direct partnership with a game provider enables the online casino to provide feedback on games and influence future developments. This can lead to game enhancements and improvements that align with the specific needs and preferences of the casino’s player base.
• Exclusive promotions: Game providers often offer exclusive promotions and bonuses to their direct partners. These can include special offers, tournaments, or incentives explicitly designed for the online casino and its players.
• Branding and reputation: Partnering directly with reputable and well-known game providers can enhance the online casino’s branding and reputation. Players often associate high-quality games with certain providers, and aligning with these providers can help build trust and credibility among the player community.

Evoplay: Your one-stop destination for a comprehensive casino portfolio 

At Evoplay, we take great pride in being a leading game provider for the casino industry, offering a wide range of advantages that make us the preferred choice for operators worldwide. 

By partnering directly with us, operators gain access to a comprehensive package of our high-quality games backed by our award-winning marketing that enhances the visibility of our titles even further. 

We are result-oriented. So we provide not products but solutions that have a specific goal. Namely, growing our partners’ metrics and driving them nearer to their business objectives. 

As an established brand, Evoplay gives a partner more than just a set of games. Collaborating with us provides online casinos with a competitive advantage in the marketplace, as the success of our products is data-proven and recognised in the industry.

 

Our comprehensive library of innovative games is designed to cater to diverse player preferences, ensuring that there is something for everyone. Whether it’s classic slot games or online table games that evoke nostalgia, unique titles inspired by video games, or trailblazing instant games, our collection delivers a captivating experience with a wide range of settings, mechanics, and features.

What truly sets us apart is our commitment to diversification. We create cross-sell products that cover an impressively broad audience with the vivid example of our sports betting instant games. This means that our games have the versatility to engage various player segments, resulting in increased revenue opportunities for our casino partners. We understand the importance of providing a diverse portfolio that appeals to different demographics and gaming preferences.

In addition to our exceptional game offerings, we provide our partners with powerful promotional tools to help them achieve maximum results. Our suite of promotional resources assists operators in effectively marketing and promoting our games, ultimately driving player acquisition and retention. 

In contrast to a gaming aggregator, we adopt a personalised approach and offer a wide range of customisable options, allowing partners to select and utilise solutions that align perfectly with their needs and preferences. To facilitate seamless cooperation, we provide our partners with a comprehensive service that includes a dedicated KAM. These managers are specifically assigned to help operators fully leverage the potential of our strong brand. They are prepared to provide guidance and support in product selection, marketing activities, and overall strategy, all aimed at generating maximum revenue and achieving optimal results.

Contact us at [email protected] to discover how you can seamlessly integrate our content into your business through a direct connection or get the list of aggregators that provide our games.

Cryptocurrency has swiftly emerged as a frenzy, making its mark across various industries. With many influencers hawking it, its original allure can’t be underestimated. In iGaming, with its inherent advantages, such as decentralised control, enhanced security, instant transfers, and global accessibility, cryptocurrency has become a powerful tool.

Some online casinos reported a revenue boost of over 15% after integrating cryptocurrency payment options.

With the cryptocurrency market swinging from side to side lately, its innovative technology and enhanced payment convenience ensure the accruement to casinos’ player bases. The difference maker? Those obsessed with technological affinity, innovation, and digital culture – younger generations.

Riding the trend: the advantages of crypto casinos that captivate next generations

The next-gen audience wants it. Blockchain technology.  

Younger generations have grown up in a digital era and are generally more comfortable with technology. A cryptocurrency is a digital form of currency that operates on blockchain technology, which aligns with their familiarity and comfort with digital platforms and online transactions.

Cryptocurrencies are often decentralised and operate on a peer-to-peer network, allowing individuals more control over their finances. Younger generations, who value autonomy and independence, are drawn to the idea of financial systems that are not controlled by central authorities.

Blockchain currencies are often associated with cutting-edge technology and innovation. The next generations, who are typically more open to immersing in new technologies, are drawn to the potential advancements and disruptive nature of cryptocurrencies. They align with this digital native culture and the idea of virtual assets having real-world value.

Put ‘fun’ in ‘functionality’

As the next generation embraces online entertainment, the winning combination – cryptocurrency and iGaming –  has become an undeniable force. Crypto casinos are at the forefront of this revolution, offering a captivating experience where state-of-the-art technology intertwines with the thrill of chance. 

Baby Boomers or Generation X might wonder, “What is a crypto casino?” whereas Millennials and Gen Z are already well aware of the answer. In the ever-evolving digital innovation landscape, they have carved out a unique niche with their unyielding appetite for all things tech-savvy. The fusion of cryptocurrency and online gambling is a winning combination to reach and engage them, especially by adding the content they demand.

However,  younger generations are never enough with innovation. By constantly seeking novel experiences beyond conventional norms, blockchain-based solutions captivate their attention with unconventional offerings. Next-gen audiences often crave realistic digital gaming that provides a sense of escapism and adventure. 

That is why they have shown a keen interest in online gambling that has embraced implementing cryptocurrencies within the metaverse or VR experience. The metaverse provides a virtual environment where players can engage in various gambling activities, from traditional casino games to unique experiences explicitly designed for this digital realm. Answering this call, at Evoplay, we develop games that have stunning visuals and high-quality art, adding to realistic settings, as well as implemented VR technologies within some of our products.

Crypto iGaming business is changing the game. Here is how

What is the crypto gambling trend? It is one of the most rapidly developing sectors in the gambling industry, with an astonishing increase in participation over the past year. 

According to recent studies, the number of people engaging in crypto gambling has surged by a remarkable 75%. Approximately 45% of online gamblers now prefer using cryptocurrencies as their primary mode of transaction. The adoption of cryptocurrencies as a gambling medium has been particularly popular among younger demographics, with an impressive 85% of individuals aged 18-34 actively participating in crypto gambling activities. 

The global market for crypto gambling has witnessed an exponential growth rate of 80% in the past two years, indicating a clear preference for digital currencies over traditional payment methods in the gambling realm. Industry experts predict that the trend of crypto gambling will continue to dominate the market, estimating a further increase of 60% in the number of people engaging in crypto gambling activities during the next few years. 

As the number of crypto iGaming businesses continues to grow, we are witnessing an increasing demand for our cutting-edge gaming portfolio. 

Evoplay’s system data show an x5.3 increase in bets placed via cryptocurrency in Q2/23 compared to Q1/23.

 

The surge in interest from crypto casinos and players in our innovative products is a testament to their appeal. Not only do we provide an extensive range of games, but we also offer a plethora of opportunities – we support all cryptocurrencies listed on exchanges and are ready to add additional ones upon request. This flexibility ensures that our partners have the freedom to operate in the crypto space effectively.

How do crypto casinos work with Evoplay? They add our high-performing titles to their game offering and watch their metrics grow.

It’s time to take advantage of our innovative portfolio!

Crypto gambling is currently the talk of the town, and it presents a significant opportunity for crypto iGaming businesses to capitalise on this trend. However, for crypto casinos to truly succeed in this space, they must have reliable partners – content suppliers that offer online games meeting the demands of those interested in crypto casinos. This is where Evoplay comes into the picture.

Evoplay is widely recognised for its innovative content, which remains in sync with the modern world of crypto casinos. In fact, we have received prestigious industry awards that acknowledge our commitment to innovation. For instance, we were honoured with the Innovation in Casino Entertainment award at the SBC Awards 2022. Such recognition highlights our dedication to pushing boundaries and constantly evolving in the industry.

One key factor that sets us apart is our unique and unparalleled gamification tools and products that break the conventions of traditional casino gaming. Take, for example, Penalty Shoot-out – a highly successful combination of an instant game, a betting feature, and a trending sports theme. Another standout offering is Star Guardians, a non-standard video slot that allows players to have manual control over their character, transforming the gaming experience. Additionally, Goblin Run, a third-person runner crash game with a skins shop and five challenging levels, has garnered significant attention.

“The fast-paced crypto-casino industry is not just about payments, security, and anonymity; it’s about innovation. And when it comes to innovation in the market, Evoplay is leading the way. The audience of such projects differs greatly from traditional online casinos. And we have a lot to offer it. We provide our players with a fresh gaming experience and propel the industry forward with our modern and technological games. It’s no wonder that Evoplay’s slogan is ‘The Future of iGaming. Today.’’’

Head of Marketing at Evoplay

This projection highlights cryptocurrencies’ continued evolution and influence in the gambling industry. And it’s high time to make your online casino the one standing up to what crypto gamblers seek.

Breaking new ground content is the answer. And Evoplay is here for crypto casinos with its rich portfolio of games covering multi-generational audiences:

• Online video slots – Evoplay’s slots offering is a flawless fit for crypto casinos, providing an extensive selection of games that boast ingenious features, captivating themes, and mechanics inspired by the world of video games. Players can indulge in an immersive gaming experience with an array of innovative options.

• Instant games are an absolute magnet for younger audiences, seamlessly blending the thrill of gambling with various entertainment frameworks. This winning combination has enabled us to craft many instant titles that cater to diverse preferences in settings. Each game offers distinctive features, mechanics, and narratives, delivering an unparalleled gaming experience that takes it to a whole new level.

• Online table games –  Evoplay’s online table games offer beloved classic and timeless favourites reimagined with a modern twist, capturing the next generations’ attention. With their innovative approach, we bring refreshing and engaging gaming to the table, ensuring that players of all ages can enjoy the best of both worlds.

What is a crypto casino with Evoplay’s products? It’s a cutting-edge playground for the modern iGamer! It’s time to think crypto and bet big on high-quality content. With our seamless integration of cryptocurrencies and customisable options for our partners, Evoplay is a perfect match for a crypto iGaming business.

Embrace the power of blockchain and let us be your trusted partner – drop us a line at [email protected] to unlock the limitless potential of our games in your crypto space.